Choose a loaf that is explicitly labelled ‘gluten-free’ for your guest, and check the current packaging for any other relevant allergens. According to the Netherlands Nutrition Centre, even a breadcrumb can cause symptoms for someone with coeliac disease. So check the sauces and other parts of the meal too, and avoid contact with gluten while preparing the food. Then compare the bread’s shape, packaging and storage instructions to find what suits your menu.
Who is this choice important for?
Host with a guest who has coeliac disease
They’re looking for bread with an explicit gluten-free label and want to avoid crumbs from other bread coming into contact with it. According to the Netherlands Nutrition Centre, the rest of the meal needs attention too.
Planning an Asian-inspired meal
They want to serve white bread as a side or as the base for a starter, so they also check sauces, spreads and other parts of the menu for gluten.
Supermarket shopper who plans ahead
They compare the packaging, fibre content, allergens and storage instructions for gluten-free white bread. Product information from Albert Heijn, Jumbo, PLUS and Schär shows how these details vary between loaves.
What should you look for when choosing?
Start with the gluten-free label and the ingredients in the whole meal. Then consider how you want to serve and store the bread.
| What to consider |
What to check when buying |
Who is this most important for? |
| Gluten-free labelling and cross-contamination |
Look for ‘gluten-free’ on the current packaging and prevent contact with gluten from other foods. |
If a guest has coeliac disease, I want to be sure which bread I’m serving and avoid crumbs from other bread getting onto it. This check is a priority for around 42% of consumers. |
| The whole meal |
Check the labels on sauces, marinades and other parts of the menu too. |
Choosing suitable bread isn’t enough if I haven’t checked the sauce or side dishes. Around 25% of consumers prioritise checking the whole menu. |
| Serving and storage |
Compare the shape of the bread, fibre per 100 g, and instructions for use after opening or freezing. |
I want to serve the bread at the right time and store any leftovers. This is the main consideration for around 17% of consumers. |
| Packaging and availability |
Work out how much bread you need and check the latest information with the retailer you’re buying from. |
I want to know whether I can get enough bread for my meal without relying on an out-of-date product page. Around 16% of consumers prioritise this practical consideration. |
Common mistakes
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Assuming ‘wheat-free’ means ‘gluten-free’
If your guest needs to eat gluten-free, the explicit label matters. Implementing Regulation (EU) No 828/2014 sets the limit for a ‘gluten-free’ claim at no more than 20 mg of gluten per kg in the food as sold to the final consumer.
Check the label on the pack you’re buying every time, rather than relying on the name of the bread alone.
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Overlooking other allergens
Gluten-free doesn’t mean the bread is free from other allergens. Product information from Albert Heijn, Jumbo, PLUS and Schär lists different allergens that may be present in each loaf.
Compare the latest allergen information with what your guest needs to avoid.
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Checking only the bread
According to the Netherlands Nutrition Centre, gluten can also be found in sauces and other unexpected products. So gluten-free bread alone doesn’t automatically make the meal suitable for someone with coeliac disease.
Before cooking, check the sauces, marinades, toppings and other ingredients too, and make sure gluten-free food doesn’t come into contact with gluten.
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Treating an online product description as the definitive label
A product’s ingredients and allergen information can change. That means information you saw in a shop previously may differ from the packaging on the product you eventually buy.
Read the label on the actual loaf again before serving it.
Relevant brands to consider
Albert Heijn
Own-brand gluten-free white bread for anyone who wants a loaf they can freeze.
- Albert Heijn describes AH Glutenvrij Wit brood half as a 480 g loaf made in a dedicated gluten-free bakery, and says it can be frozen at home on the day of purchase.
- The product information notes that it may contain, among other things, egg, milk, soya, oats, almonds and hazelnuts. Check the current label if any of these allergens are relevant.
Jumbo Lekker Vrij
Own-brand range with a 500 g gluten-free white loaf.
- Jumbo describes Lekker Vrij van Gluten Wit as a loaf made with tapioca starch.
- According to Jumbo, this loaf contains soya and may contain egg, milk and nuts. If you need to check for other allergens, the current label is the one to rely on.
PLUS
Own-brand gluten-free white bread made with tapioca starch.
- PLUS lists iodised salt in PLUS Wit glutenvrij. Check the label if this ingredient matters to your choice.
- According to PLUS, the bread contains soya and may contain oats, egg, milk, nuts and almonds, among other things. Product information may change.
Schär
A brand offering packaged gluten-free white bread for comparing ingredients and nutritional values by product.
- PLUS’s product information lists sourdough, millet, quinoa and 8.1 g of fibre per 100 g for Schär Meesterbakker Classic.
- The same product information lists soya and notes that lupin and mustard may be present. Check the packaging before serving the bread.
Related Joybuy products
Related products coming soon.
Frequently asked questions
When can bread be labelled ‘gluten-free’?
According to Implementing Regulation (EU) No 828/2014, the label ‘gluten-free’ can be used when the food, as sold to the final consumer, contains no more than 20 mg of gluten per kg. Check the label on the current packaging of the bread you’re buying.
Do I need to buy gluten-free bread for all my guests?
Not necessarily: choose bread to suit your guests’ needs. If one of your guests has coeliac disease, the Netherlands Nutrition Centre advises taking care to avoid contact with gluten from other foods, even a single breadcrumb.
Is the meal gluten-free if the bread is?
No. The Netherlands Nutrition Centre points out that gluten can also be found in sauces and other unexpected products. So check every relevant ingredient on the menu and prevent contact with gluten during preparation.
Does all gluten-free bread contain iodised salt?
No, you can’t tell from the ‘gluten-free’ label. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in bread and bakery products through bakers’ salt. Check the ingredients list to see whether a particular loaf contains iodised salt.