Who is this choice relevant to?

Shoppers looking for strictly gluten-free and vegan options

You’re buying taai-taai for someone with coeliac disease and also want to avoid animal-derived ingredients. That’s why you check both the gluten-free label and the current ingredients list.

Shoppers comparing labels in the supermarket

You’re comparing seasonal gluten-free products, but you know that ‘gluten-free’ says nothing about ingredients such as milk, whey powder, egg or honey.

Home bakers catering for two dietary requirements

You want to make taai-taai yourself, so you’ll need to adapt a standard recipe that uses wheat flour and honey. Check each substitute separately to make sure it’s both gluten-free and suitable for vegans.

What should you look for when choosing?

Start with the gluten-free label on the pack, then check the ingredients. Finally, decide whether buying a packaged product or baking your own is the more practical option for you.

What to check What to look for when buying Who it matters to
Gluten-free label Look for ‘gluten-free’ on the pack. If it contains oats, check that they’re labelled gluten-free. If I’m buying taai-taai for someone with coeliac disease, I want to see the gluten-free label on the pack; for around 46% of consumers, this check comes first.
Vegan ingredients Check the ingredients list for honey, egg, milk, whey powder and other animal-derived ingredients. A gluten-free pack also needs to be free from animal-derived ingredients to suit what I’m looking for. For around 36% of consumers, checking the ingredients is the top priority.
Availability or baking your own Check whether the specific product is available. If you’re baking at home, check every substitute against both requirements. I want to be able to buy a suitable pack or know how to adapt the recipe instead; for around 18% of consumers, this practical choice matters most.

Common mistakes

  • Assuming ‘gluten-free’ means ‘vegan’

    Gluten-free taai-taai can still contain animal-derived ingredients. For example, the ingredients list for Maître Mathis Taai taai glutenvrij at Albert Heijn includes whey protein concentrate from milk.

    Check both requirements separately on the current pack, even if a shop’s category matches what you’re searching for.

  • Using a standard recipe without adapting it

    The taai-taai recipes from Albert Heijn Allerhande and Jumbo contain wheat flour and honey; the Albert Heijn Allerhande recipe also uses egg.

    If you’re baking your own, choose a flour base labelled gluten-free and a plant-based alternative to honey. Check the other ingredients too.

  • Assuming an old product page means the item is still available

    Albert Heijn marks Maître Mathis Taai taai glutenvrij as ‘Discontinued’. A product page or an earlier listing doesn’t necessarily mean you can buy the product now.

    Check the product’s current status with the retailer and read the packaging when you buy it.

  • Relying solely on online product information

    Albert Heijn warns that ingredients and allergen information can change. That’s why the label on the pack is important when making your final choice.

    Check the gluten-free label, ingredients and allergen information on the packaging again.

Brands to help guide your search

Consenza

Albert Heijn lists Consenza Taai taai poppetjes gluten free as a 125 g pack in its ‘Gluten-free and vegan’ category.

  • The published ingredients list includes gluten-free oat flour, agave and coconut blossom syrup, almonds, buckwheat flour and aniseed.
  • Oats and almonds are relevant when checking for allergens. Read the current packaging, as product information can change.

Maître Mathis

Maître Mathis gluten-free taai-taai shows why you need to assess gluten-free status and vegan ingredients separately.

  • Albert Heijn describes this variety as gluten-free taai-taai.
  • The ingredients list includes whey protein concentrate from milk, so this variety isn’t vegan. Albert Heijn also marks the product as ‘Discontinued’.

Jumbo Lekker Vrij van Gluten

This Jumbo range is a useful reference for other gluten-free shopping, but not for a specific taai-taai product.

  • In 2019, Jumbo reported that products in the range had been certified by the Dutch Coeliac Association.
  • Check the current packaging and ingredients of each individual product; information about the range doesn’t confirm that it includes vegan taai-taai.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is gluten-free taai-taai automatically vegan?

No. A gluten-free label doesn’t rule out animal-derived ingredients. According to the ingredients list at Albert Heijn, Maître Mathis Taai taai glutenvrij contains whey protein concentrate from milk; for other products, check for honey and egg too.

What should I look for on the pack when buying taai-taai for someone with coeliac disease?

Look for the ‘gluten-free’ label on the current packaging. Also check the ingredients and allergens, even if a shop lists the product online with its gluten-free items.

Can gluten-free taai-taai contain oats?

Yes. The ingredients list for Consenza Taai taai poppetjes gluten free at Albert Heijn includes gluten-free oat flour. When you buy it, check the gluten-free label and allergen information on the pack.

How can I identify allergens in the ingredients list?

Allergens must be clearly identifiable in the ingredients list. The Netherlands Food and Consumer Product Safety Authority explains how they must be listed; read the full list on the packaging and look for any ingredients that are highlighted.

Can I use an older supermarket product page to choose taai-taai?

Use it as a starting point, not as your final check. Albert Heijn marks the Maître Mathis variety as ‘Discontinued’ and warns that product information can change. So check the current product status and the label on the pack.