What should you look for when choosing?
If you’re buying for someone with coeliac disease, check the current gluten-free claim and any warnings first. Then choose a format that suits the occasion and the recipient. A gluten-free biscuit or small cake isn’t automatically a filled pastry like a kano.
| What to consider |
What to check when buying |
Who it matters to |
| Confirmed gluten-free status |
Read the current gluten-free claim on the specific product and check for warnings about cereals containing gluten. According to the European Union, ‘gluten-free’ may be used for products containing no more than 20 mg of gluten per kg of finished product. |
If I’m buying for someone with coeliac disease, I don’t want to guess based on a pastry’s name or appearance. That’s why confirmed suitability comes first for around 50% of consumers. |
| How it’s served |
Compare portion size and preparation: a biscuit is a different kind of treat from a small cake or a dessert that needs to be defrosted first. |
If I want to give someone a gift straight away, I’ll choose a different format than if we’re having dessert together at home. Around 30% of consumers prioritise the occasion most. |
| Flavour and other allergens |
Check the ingredients and allergens for your chosen product, including any mention of oats, milk, egg, soya, peanuts and nuts. |
A crunchy biscuit won’t appeal to everyone as much as a soft cake, and ingredient choices matter if someone has another allergy. Around 20% of consumers prioritise this combination of preferences. |
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Frequently asked questions
Is a regular kano pastry suitable for someone with coeliac disease?
Don’t assume that it is. Only choose the product in question if its current packaging explicitly says ‘gluten-free’ and you’ve checked the ingredients, allergens and any cross-contamination warnings.
What does ‘gluten-free’ mean on the packaging?
Under European rules for the ‘gluten-free’ claim, the finished product may contain no more than 20 mg of gluten per kg. Even when a product carries this claim, it’s important to read the current packaging if other allergens or warnings are relevant.
What should I do if the label says ‘may contain wheat’?
Treat it as a warning about possible cross-contamination and choose an alternative without a relevant warning for someone with coeliac disease. The Dutch Coeliac Association explains that the wording ‘not suitable for people with coeliac disease’ also indicates this risk.
Which alternative is best for a gift I want to give straight away?
A wrapped biscuit or a single-portion cake generally suits a different occasion from a dessert that needs to be defrosted first. Whatever you choose, always check the gluten-free claim, relevant allergens and the storage and preparation instructions on the specific product’s packaging.
Can I arrange a gluten-free Valentine’s dessert when eating out?
It may be an option if the venue can cater for the recipient’s needs. The Dutch Coeliac Association recommends planning a restaurant visit carefully in advance, so discuss the ingredients and how the venue handles cross-contact before you book.