Who is this choice relevant to?

Shoppers with coeliac disease who want to choose organic

Check the gluten-free label first. According to the Netherlands Nutrition Centre, you can identify gluten-free products by the words ‘gluten-free’ or the Crossed Grain symbol on the packaging. Only then should you assess the organic label.

Organic appetiser shoppers with no gluten-free requirement

If you mainly want melba toast for toppings or appetisers, you can choose based on the organic label and the product shape you want. Bear in mind who you’re serving it to: according to their product information, the organic melba toast from Albert Heijn and Van der Meulen mentioned in this article contains wheat.

Shoppers comparing ingredients and nutritional information too

Alongside the two labels, allergens and salt per 100 g may influence your choice. If you eat little ordinary bread, you may also want to consider the role of baker’s salt in your overall diet. The Netherlands Nutrition Centre says that bakers are not required to use baker’s salt.

What should you look for when choosing?

Gluten-free and organic are separate product qualities. Choose the type of toast you want only after checking which of these qualities your purchase needs to have.

Gluten-free toast bites

When: You’re looking for a toast bite with an explicit gluten-free label.

Trade-off: The toast bite isn’t automatically organic, so check the organic label separately.

Organic, gluten-free cracker

When: Both qualities matter more to you than the classic shape of melba toast.

Trade-off: A cracker isn’t melba toast, so check that its shape suits how you want to use it.

Organic melba toast

When: You want organic melba toast and don’t need to avoid gluten.

Trade-off: According to the product information, the organic melba toast from Albert Heijn and Van der Meulen discussed here contains wheat.

What to look for What to check when buying Who it matters to
Gluten-free label Look for ‘gluten-free’ or the Crossed Grain symbol on the packaging. Under EU Implementing Regulation 828/2014, ‘gluten-free’ may only be stated if the product contains no more than 20 mg/kg of gluten. If I have coeliac disease, I don’t want to rely only on the organic label or the main ingredient. Around 36% of consumers prioritise an explicit gluten-free label.
Organic status Check for the EU organic logo and its associated control code; assess the gluten-free label separately. I don’t want to assume that a gluten-free toast bite is organic too. For around 29% of consumers, organic status is the main priority when making this choice.
Ingredients and nutritional information Read the allergen information and, if necessary, compare salt per 100 g. If you have questions about baker’s salt, check the ingredients or ask the manufacturer. As well as gluten, I may need to consider other allergens or what else I eat. Around 21% of consumers give these additional checks the highest priority.
Product shape and availability Check whether you’re looking for toast bites, crackers or bread, and confirm the current packaging and availability of your chosen product. It makes a difference to my toppings or appetisers whether I buy a toast bite or a cracker. For around 14% of consumers, this practical consideration matters most.

Common mistakes

  • Assuming organic melba toast is gluten-free

    The EU organic logo relates to organic production, not the absence of gluten. Albert Heijn lists wheat and barley in AH Biologisch Melba toast met sesamzaadjes; the product information for Van der Meulen Melba Biologische Toast Sesam lists wheat.

    If you need a gluten-free product, check for an explicit gluten-free label first, then assess the organic label.

  • Relying on oats or buckwheat alone

    A named main ingredient is no substitute for a gluten-free label on the finished product. Under EU Implementing Regulation 828/2014, oats in a gluten-free product must also meet conditions designed to prevent contamination with cereals containing gluten.

    Read the label on the packaging and check the other ingredients and allergens too.

  • Relying solely on the online product description

    Le Pain des Fleurs’ product page on bol warns that online information may differ from the packaging. This matters if a dietary claim or allergen determines your choice.

    When you buy the product, check the current label on the item you actually receive.

  • Assuming baker’s salt is always used

    According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt, and organic bread is often baked without it. What’s more, the ingredients in a single toast product don’t tell you about your overall iodine intake.

    If you have questions about baker’s salt, check the label or ask the manufacturer. If you regularly restrict your diet, speak to a dietitian if needed.

Relevant brands and retailers

Gluten Free Bakery Holland

A brand to consider if you’re specifically looking for gluten-free toast bites.

  • Jumbo describes its 100 g Italian-seasoned toast bites as being made with gluten-free oat flour.
  • The same product information lists egg and oats as allergens, and says the product may contain nuts and sesame. If you want an organic option, check the label separately.

Le Pain des Fleurs

A cracker option if a toast alternative will do.

  • The product information on bol describes the buckwheat crackers as organic and gluten-free.
  • These are crackers, not melba toast. The retailer points out that the online information may differ from the packaging.

Albert Heijn

A retailer where you should assess the qualities of each toast product separately.

  • According to its product page, AH Biologisch Melba toast met sesamzaadjes carries an organic label.
  • The ingredients list includes wheat flour and malt flour from barley and wheat. This product is not gluten-free.

Jumbo

A retailer with product information for both organic melba toast and gluten-free toast bites.

  • Jumbo lists Gluten Free Bakery Holland toast bites with a gluten-free label.
  • The Van der Meulen Melba Biologische Toast Sesam sold by Jumbo contains wheat. So check for organic and gluten-free labels on each product separately.

Van der Meulen

A relevant option if you’re looking for organic melba toast and don’t need it to be gluten-free.

  • The product information on Jumbo describes the 100 g Melba Biologische Toast Sesam as organic.
  • The ingredients include wheat flour and wheat malt flour, so this variety is not a gluten-free alternative.

Toast option at Joybuy

This rice toast is an option if you’re looking for something in a toast shape. If you need it to be gluten-free or organic, check both labels on the current packaging before choosing.

Van der Meulen Rice Toast Natural, 65 g

Van der Meulen Rice Toast Natural, 65 g

Rice toast for anyone looking for something in a toast shape. If you need a gluten-free or organic product, check the relevant labels on the current packaging. If you have an allergy, also check the information about sesame and soya.

View at Joybuy

Frequently asked questions

Does organic automatically mean gluten-free?

No. An organic certification says nothing about whether a product contains gluten. According to Albert Heijn, AH Biologisch Melba toast met sesamzaadjes contains wheat and barley; if you need a gluten-free option, check for a separate label on the packaging.

What does ‘gluten-free’ mean on a Dutch label?

Under EU Implementing Regulation 828/2014, the term ‘gluten-free’ may only be used when the food contains no more than 20 mg/kg of gluten for the final consumer. If you need to consider other dietary restrictions, also read the ingredients and allergen information.

Is toast made with oats automatically gluten-free?

No. EU rules set conditions for oats used in gluten-free products, including measures to prevent contamination with wheat, rye and barley. Don’t choose a product based on the word ‘oats’ alone; check that the finished product is labelled gluten-free.

Should I look out for baker’s salt in organic, gluten-free toast?

That depends on your overall diet, not on a single toast product. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt, and organic bread is often baked without it. Check the ingredients if you want to know whether your chosen product contains baker’s salt.