Who is this choice relevant to?

Ordering for someone with coeliac disease

You want to choose a toast-style snack online without relying solely on the product name or supermarket category. An explicit gluten-free claim on the product, the current ingredients list and any cross-contamination warnings will help you decide what else to check.

Ordering for someone who also checks for other allergens

You’re looking for small toasts or crackers to serve with toppings, but you also need to check the ingredients and warnings for the chosen variety for allergens such as soya, egg, oats, sesame or nuts. Gluten-free on its own tells you nothing about these.

Comparing flavours and pack sizes

You’re adding a snack to your regular shop and want to know whether plain crackers, seasoned toasts or separate small packs will suit the occasion. Make this decision after checking the label.

What should you look for when ordering?

If you need a strictly gluten-free option, first check the claim for the finished product. Then compare the other allergens, the type of toast and the nutritional information for the exact variety.

What to check What to look for when buying Especially relevant for
Gluten-free claim Look for an explicit ‘gluten-free’ claim for the finished product and read any warnings about cereals containing gluten. Check the label again when your order arrives. If I’m ordering for someone with coeliac disease, I don’t want to have to rely on a category name. For around 42% of consumers, checking the gluten-free claim comes first.
Other allergens Read the allergen statement and warnings for the variety you’ve chosen; don’t assume they’re the same as those for another product from the same brand. When I’m hosting guests who also need to avoid other allergens, I want to know what’s in each pack. Around 25% of consumers give checking for allergens their highest priority.
Shape, flavour and portions Compare crackers with small toasts, plain with seasoned varieties, and the quantity in each pack. Only consider a seasoned product gluten-free once you’ve checked its product claim. I want to choose between a plain cracker for toppings and a seasoned toast, without opening more than I need. This is the main consideration for around 17% of consumers.
Nutritional information and type of salt Compare salt and fibre per 100 g, among other things, and check the serving size. If the type of salt matters to you, look specifically for baker’s salt or iodised salt on the label. If toast is a regular part of my shop, I want to compare the nutritional information rather than choosing on flavour alone. This matters most to around 16% of consumers.

Common mistakes

  • Mistaking a gluten-free category for a product claim

    A supermarket may place small toasts in a gluten-free category without clearly stating on the individual product page that the finished product is gluten-free. That’s why it’s important to check the seasoned toasts from Gluten Free Bakery Holland.

    Before ordering, look for an explicit claim in the current product information, then check the packaging again before use.

  • Overlooking other allergens

    The Schär Crackers Glutenvrij described by Jumbo contain soya. For Gluten Free Bakery Holland Toastjes Italiaans Gekruid, Jumbo lists egg and oats, with possible traces of nuts and sesame.

    Check the current allergen statement for every variety you choose, even if you’ve ordered a different product from the same brand before.

  • Assuming every toast product contains iodised salt

    Baker’s salt contains iodine, but according to the Netherlands Nutrition Centre, bakers aren’t required to use it. So the word ‘salt’ alone doesn’t tell you whether a toast or cracker contains iodised salt.

    Check which type of salt is actually listed in the product’s ingredients.

Brands compared

These product ranges show why the word ‘toast’ alone doesn’t tell you whether a snack is gluten-free, what allergens it contains or what shape it comes in.

Schär

Jumbo describes Schär Crackers Glutenvrij as gluten-free, wheat-free crackers in a pack of 6 × 35 g.

  • The product description explicitly states that the finished product is gluten-free.
  • These crackers contain soya and aren’t shaped like classic melba toast.

Gluten Free Bakery Holland

Jumbo lists Toastjes Italiaans Gekruid 100 g in its gluten-free range; it’s a seasoned toast variety.

  • The product page describes the seasoning and lists 5.3 g of fibre per 100 g.
  • The product information lists egg and oats, with possible traces of nuts and sesame. If you’re ordering for someone with coeliac disease, check that the current product page or packaging explicitly states that the finished product is gluten-free.

Van der Meulen

Jumbo features regular Van der Meulen Melba Toast in plain and wholemeal varieties in its online toast category.

  • These varieties provide a familiar point of comparison if you’re specifically looking for melba toast.
  • Being listed in the toast category doesn’t mean a product is gluten-free. Check each variety individually if you need to eat gluten-free.

Rice toast at Joybuy

This rice toast is a toast-style alternative if you’re comparing plain varieties online. If you need a strictly gluten-free option, check the current product listing and packaging. If you have other allergies, read the allergen information too.

Van Der Meulen Rice Toast Natural, 65 g

Van Der Meulen Rice Toast Natural, 65 g

Plain rice toast for anyone looking for a toast-style product; the pack contains 65 g. If you need a strictly gluten-free option, check the current claim on the packaging. If soya or sesame matters to you, carefully read the allergen information on the product you receive.

View at Joybuy

Frequently asked questions

When can a product be labelled ‘gluten-free’?

Under EU Regulation No 828/2014, food sold to the final consumer can carry the ‘gluten-free’ claim if it contains no more than 20 mg of gluten per kg. When ordering online, check the claim for the product itself, not just the category it appears in.

Should I also read a warning about possible gluten?

Yes, this kind of warning may be relevant if you’re choosing a product for someone with coeliac disease. The Dutch Coeliac Society explains that cross-contamination can unintentionally introduce gluten into a product. Read the warning alongside the current product information and ingredients.

Are gluten-free crackers also free from other allergens?

No, the ‘gluten-free’ label says nothing about soya, egg or other allergens. For example, Jumbo lists soya in Schär Crackers Glutenvrij, so always check the allergen information for the exact variety you’re ordering.

Does toast always contain iodised baker’s salt?

No, according to the Netherlands Nutrition Centre, using baker’s salt isn’t compulsory. Check the ingredients list to see whether baker’s salt or iodised salt is actually mentioned; the word ‘salt’ alone doesn’t tell you.