Who are these options relevant to?

People with coeliac disease

You’re looking for a lunch base whose gluten-free label you can check on the exact packaging. According to the Voedingscentrum, even a crumb of bread containing gluten matters, so make sure your utensils and worktop are clean at home.

People working from home with a short lunch break

You want toast or crackers that you can top straight away. The pack size and storage instructions can help determine whether a pack suits lunches across several working days; checking for a gluten-free label comes first.

People who regularly replace bread

You alternate between bread and gluten-free toast, crackers or rolls, and want to compare nutritional information per 100 g and per portion you actually eat. The Voedingscentrum also points out that bread can be a source of iodine in the Netherlands when it is made with iodised baker’s salt, although its use is not compulsory.

What should you look for when choosing?

If you have coeliac disease, start by checking the gluten-free label on the exact product. Then choose between small pieces of toast, crackers, bread or rolls based on your lunch break, and compare the nutritional information for the products that meet your needs.

What to consider What to check when buying Who it matters to
Choosing gluten-free Look for ‘gluten-free’ or the Crossed Grain symbol on the exact packaging, and check the current ingredients and allergen list. At home, prepare food away from crumbs containing gluten. If I have coeliac disease, I don’t want to rely on a familiar type of toast when ordinary bread is also being used in the same kitchen. This check comes first for around 42% of consumers.
Convenience at lunchtime Decide whether you want small pieces of toast, crackers or rolls, and check the pack size and storage instructions. Between two work meetings, I want a lunch base I can top without any preparation. This convenience matters most to around 33% of consumers.
Nutritional information Compare salt and fibre per 100 g and per portion you eat. For bread products, check whether iodised baker’s salt is listed in the ingredients. If I regularly replace bread, I want to know how my chosen portion compares with the rest of my lunch. Around 25% of consumers give this consideration top priority.

Common mistakes

  • Assuming regular Melba toast is gluten-free

    The name or shape of a type of toast tells you nothing about whether that exact product is labelled gluten-free. Being listed in a general toast category isn’t enough either.

    If you have coeliac disease, check the packaging for ‘gluten-free’ or the Crossed Grain symbol. Read the label again if you buy a different variety.

  • Not reading beyond the gluten-free label

    A gluten-free product may contain other allergens, and nutritional values vary between recipes. Jumbo lists egg, gluten-free oat flour and 6.6 g of salt per 100 g, among other things, for Gluten Free Bakery Holland Toastjes Italiaans Gekruid.

    Read the allergen list and compare salt and fibre per 100 g as well as in the portion you eat.

  • Assuming every bread product contains baker’s salt

    According to the Voedingscentrum, bread provides some of the iodine in the Dutch diet, but bakers aren’t required to use iodised baker’s salt. This is also worth bearing in mind if you often choose bread alternatives.

    Check the ingredients for baker’s salt; don’t assume a product is a source of iodine based on its shape or type.

  • Relying on a temporary supermarket offer as a regular lunch option

    Lidl said that its additional gluten-free products were unavailable at the time. So, seeing them in the range previously doesn’t tell you whether you’ll be able to buy a particular product on your next shop.

    Check what’s currently available before planning your lunch around it, and keep an alternative with an explicit gluten-free label in reserve.

Brands and shops to consider

A brand or shop can help you find a type of product, but if you have coeliac disease, it never replaces checking the exact packaging.

Gluten Free Bakery Holland

Jumbo lists 100 g packs of Toastjes Italiaans Gekruid: a specific option if you’re looking for small gluten-free pieces of toast.

  • The product listing mentions gluten-free oat flour.
  • The listed variety contains egg and, according to Jumbo, has 6.6 g of salt per 100 g. Check the packaging and your portion.

Schär

Albert Heijn lists gluten-free bread products from Schär, while Jumbo includes Schär Crackers Glutenvrij in its toast category.

  • Bread and crackers give you different options for a working-from-home lunch.
  • A cracker isn’t the same as a piece of toast. Check the product type and the label on the exact variety.

Albert Heijn / AH Glutenvrij

Albert Heijn lists a range of gluten-free products, including its own bread, rolls and crackers.

  • You can compare different lunch options side by side.
  • A product type being listed doesn’t tell you which exact variety is available in your shop; check availability and packaging.

Jumbo

Jumbo lists both Gluten Free Bakery Holland toast and Schär Crackers Glutenvrij.

  • These products offer a choice between pieces of toast and crackers.
  • Check current availability and the nutritional and allergen information on each pack.

Lidl

Lidl has promoted additional gluten-free products, but said they were unavailable at the time mentioned.

  • Your local shop’s current range may be another place to look for gluten-free products.
  • Don’t count on finding a specific toast product without checking availability and the exact packaging.

Bolletje

Bolletje describes its Proteïn & Low Carb Crackers, but the product information provided doesn’t include a gluten-free label.

  • The product type may be useful when comparing crackers with pieces of toast.
  • If you have coeliac disease, don’t rely on the cracker’s name: look for an explicit gluten-free label on the exact packaging.

Melba / Van der Meulen

Jumbo lists Van der Meulen Melba Toast Naturel and Melba Volkoren Toast as regular toast products.

  • These listings give you an idea of the types of toast you may come across on the shelves.
  • A general toast listing doesn’t prove that a product is suitable for a gluten-free diet; check the exact packaging.

Related Joybuy products

Related products coming soon.

Frequently asked questions

When can toast be labelled ‘gluten-free’?

According to the Netherlands Food and Consumer Product Safety Authority, a product labelled ‘gluten-free’ must contain no more than 20 mg/kg of gluten. If you have coeliac disease, check the label on the exact variety of toast; a brand name or the type of toast isn’t enough.

Should I watch out for crumbs at home if the toast itself is gluten-free?

Yes. According to the Voedingscentrum, even a crumb of bread containing gluten can matter if you have coeliac disease. Use clean utensils and a clean worktop if you prepare products containing gluten in the same kitchen.

Is gluten-free toast a like-for-like replacement for regular bread?

Not in terms of nutritional information: compare the fibre and salt in your chosen toast with your usual bread, per 100 g and per portion you eat. The Voedingscentrum points out that bread can be a source of iodine in the Netherlands when it is made with iodised baker’s salt. Check the ingredients list, as using this salt isn’t compulsory.

How should I store opened toast for another day working from home?

Follow the storage instructions on the packaging. For Gluten Free Bakery Holland Toastjes Italiaans Gekruid, Jumbo says to store it in a cool, dry place in a sealed pack. Other varieties may have different instructions.

Can I rely on Lidl to keep gluten-free toast in stock?

Don’t assume a specific toast product will always be in stock. Lidl said its additional gluten-free products were unavailable at the time, so check your shop’s current range before planning your lunch around them.