Who is this choice important for?

Hosting a guest with coeliac disease

You want to choose a suitable gluten-free product and make sure it doesn’t come into contact with crumbs from regular bread when served. So check the label, and use a separate plate and clean utensils.

Planning brunch for a mixed group

You’re serving both regular bread products and a gluten-free alternative. Setting aside a clearly marked area of the table makes it easy to see which toast, toppings and utensils are for your guest with coeliac disease.

A gluten-free diner who pays attention to nutritional information

First check whether a product is labelled gluten-free, then compare things such as salt and fibre. If gluten-free bread products regularly replace ordinary bread, it’s also worth checking whether the label mentions baker’s salt, says the Netherlands Nutrition Centre.

What should you look for when choosing?

First, check the specific pack for your guest with coeliac disease and think about how you’ll serve it separately. Then choose a flavour and size that work with your brunch toppings.

What to consider What to check when buying Who it matters to
Gluten-free label Look for ‘gluten-free’ or the Crossed Grain symbol on the specific pack; don’t rely on the product name or where it’s displayed in the shop. When I buy toast for a guest with coeliac disease, I want to see that it’s labelled gluten-free on the pack; around 36% of consumers put suitability first.
Serving separately Use a separate plate and utensils for the gluten-free toast, and check the labels on toppings and spreads too. At a table with regular bread, I want to keep crumbs and shared utensils away from the gluten-free toast. Around 29% of consumers prioritise serving it separately.
Flavour and size Check whether the toast is plain or seasoned, and whether the pack size and format suit the toppings you have planned. When serving sweet and savoury toppings, I want to choose a base that goes with the menu; for around 21% of consumers, flavour and ease of serving are the deciding factors.
Nutritional information Compare the salt and fibre on the label. If you regularly eat bread substitutes, also check whether baker’s salt is listed. If gluten-free bread products are a regular part of the menu, I want to be able to compare their nutritional information. Around 14% of consumers give this consideration priority.

Common mistakes

  • Assuming Melba toast is automatically gluten-free

    Jumbo’s toast range includes regular Melba toast alongside products specifically labelled gluten-free. The name or shape of a toast product doesn’t tell you whether it’s suitable for a guest with coeliac disease.

    Check every pack to make sure it says ‘gluten-free’ or displays the Crossed Grain symbol.

  • Putting gluten-free toast on a shared table covered in crumbs

    Even a suitable product can come into contact with regular bread, shared utensils or toppings that have already been used with another knife when it’s served.

    Put the gluten-free toast on its own plate, use clean serving utensils and keep its toppings separate.

  • Assuming gluten-free means a particular nutritional value

    ‘Gluten-free’ doesn’t tell you how much salt or fibre a product contains. For example, Jumbo lists 6,6 g of salt per 100 g for Gluten Free Bakery Holland Toastjes Italiaans Gekruid. The Netherlands Nutrition Centre also says that baker’s salt isn’t used in every type of bread.

    Read the nutritional information for the product you choose, and consider the place of bread substitutes in your usual diet rather than judging them on the basis of a single brunch.

Brands to consider

Gluten Free Bakery Holland

Jumbo lists this brand’s 100 g Toastjes Italiaans Gekruid as a gluten-free toast product.

  • A specific gluten-free toast option to check on the pack.
  • The seasoned flavour won’t suit every topping; Jumbo lists 6,6 g of salt per 100 g for this variety.

Schär

Schär makes gluten-free bakery products and snacks; Jumbo’s toast range includes Schär gluten-free crackers.

  • Crackers can offer a different base for brunch toppings if you don’t choose a suitable toast product.
  • Crackers aren’t automatically the same shape or flavour as Melba toast, so check the pack you choose.

Albert Heijn

Albert Heijn offers a range of gluten-free products, including options in its bread and bakery categories.

  • You can browse different gluten-free brunch options side by side.
  • A gluten-free range doesn’t tell you whether an individual pack of toast is suitable: check its own label.

Related Joybuy products

Related products will be available soon.

Frequently asked questions

When can toast be labelled ‘gluten-free’?

Under Commission Implementing Regulation (EU) No 828/2014, a product labelled ‘gluten-free’ may contain no more than 20 mg/kg of gluten. For a guest with coeliac disease, check for the label or Crossed Grain symbol on the specific pack.

Is regular Melba toast suitable for someone with coeliac disease?

Not on the basis of the name ‘Melba toast’. Jumbo lists regular Melba toast alongside products specifically labelled gluten-free. For a guest with coeliac disease, choose only a pack that says ‘gluten-free’ or displays the Crossed Grain symbol.

How should I serve gluten-free toast alongside regular bread?

Use a separate plate and clean utensils for the gluten-free toast. Keep its toppings separate too, so that knives and crumbs from regular bread don’t come into contact with them.

Does iodine matter when choosing gluten-free bread substitutes?

This is mainly worth considering if bread substitutes regularly take the place of ordinary bread. According to the Netherlands Nutrition Centre, bread products made with iodised baker’s salt provide iodine, but bakers aren’t required to use this salt. Check the label on packaged bread to see whether baker’s salt has been used.

How should I store gluten-free toast after serving?

Follow the instructions on the pack and keep the toast away from crumbs from regular bread. For Gluten Free Bakery Holland Toastjes Italiaans Gekruid, Jumbo recommends storing it in a cool, dry place in a sealed pack.