What should you look for at Easter lunch?
Start by checking that the exact product is labelled gluten-free. Then choose the type of bread to suit your menu and plan your purchase around the store you’ve chosen.
| What to consider |
What to check when buying |
Who this matters to |
| Gluten-free label and separate serving |
Check the current packaging for the words ‘gluten-free’ and use clean, separate utensils when serving. |
If someone with coeliac disease is joining us, I want to choose bread labelled gluten-free and keep it away from ordinary crumbs; this reassurance is the top priority for around 50% of consumers. |
| Type of bread for lunch |
Choose between a whole or half loaf and individual gluten-free rolls; check the pack size or weight. |
For a lunch with individually filled rolls, I want to be able to give each guest their own portion; around 30% of consumers prioritise this way of serving. |
| Buying on Easter Sunday |
Check the opening hours and whether you can buy or collect from your chosen store. |
If I need to collect the bread on Easter Sunday, I don’t want to find the shop closed; being able to buy it in good time is the top priority for around 20% of consumers. |
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Frequently asked questions
Does ‘gluten-free’ mean that bread contains no gluten at all?
No. According to the European Commission, the EU ‘gluten-free’ label means a food product contains no more than 20 mg of gluten per kg as sold to consumers. The name ‘tiger bread’ doesn’t tell you whether it meets this requirement.
How can I keep gluten-free bread separate during Easter lunch?
Use a clean knife, a separate chopping board and a dedicated plate or bread basket. Keep ordinary bread crumbs away from the gluten-free bread and its fillings. The Voedingscentrum points out that even a stray breadcrumb can cause symptoms for someone with coeliac disease.
Can I buy bread at any supermarket on Easter Sunday?
No. Don’t assume that every store will have the same opening hours. According to the Dutch government, Sunday opening varies by municipality, so check the opening hours and whether collection is available at the store you plan to visit.
Does every gluten-free loaf contain iodised baker’s salt?
No, you can’t tell that from the Dutch information about baker’s salt. Check the packaging or ask the manufacturer to find out whether a particular loaf contains baker’s salt with iodine.
Is online product information enough to choose a loaf?
Use online information to compare your options, but check the packaging of the loaf you’ve bought before serving it. PLUS notes that ingredients, nutritional values and allergen information can change.