Who is this choice relevant to?

Coffee drinkers with coeliac disease

You’re looking for taai-taai to enjoy with coffee or tea, and want to check that the pack says ‘gluten-free’ before choosing the product.

Shoppers with additional allergy requirements

Gluten isn’t the only allergen that matters to you or someone sharing your coffee break. In that case, you’ll need to check all the ingredients and allergen information, not just the gluten-free claim.

Shoppers who want a back-up option

You want taai-taai for a planned coffee break, but you’re considering another gluten-free biscuit in case the specific type of taai-taai isn’t available.

What should you look for when choosing?

Start by checking for a gluten-free claim on the pack. Then look for other allergens and check that the product is available.

What to look for What to check Who it matters to
Gluten-free claim Check that the pack says ‘gluten-free’ and read the ingredients list, even if the product contains oats. If I have coeliac disease, I want to choose taai-taai to have with my coffee based on the claim on the product, not just its name. For around 50% of consumers, the gluten-free claim is the most important factor.
Other allergens Read the current ingredients list and any ‘may contain’ warnings for the allergens that matter to you. If I need to avoid another allergen as well as gluten, I want to know whether the same biscuit meets both requirements. Around 30% of consumers put this additional check first.
Availability Check the product’s current status with the retailer, and check the packaging of any biscuit you choose as a substitute. For a planned coffee break, I don’t want to rely on taai-taai that I can’t find, so another gluten-free biscuit is an option. Availability is the top priority for around 20% of consumers.

Common mistakes

  • Assuming ordinary taai-taai is gluten-free based on its name

    A product name that doesn’t mention wheat isn’t the same as a gluten-free claim. Under European Commission Implementing Regulation (EU) No 828/2014, a food sold to the final consumer can only be labelled ‘gluten-free’ if it contains no more than 20 mg of gluten per kg.

    Look for an explicit claim on the packaging of the specific product and read the current label.

  • Treating an old product page as confirmation that it’s in stock

    Albert Heijn’s product page for Maître Mathis and Jumbo’s page for Gluten Free Bakery Holland say that this gluten-free taai-taai has been discontinued. So, finding a product name doesn’t mean you can order that taai-taai.

    Check the retailer’s current status and, if necessary, choose another biscuit with a gluten-free claim on the pack.

  • Overlooking other allergens

    A ‘gluten-free’ claim doesn’t tell you whether a product also meets your other allergy requirements.

    Before buying, compare the ingredients and any warnings on the pack with the allergens you need to avoid.

Relevant retailers and brands to consider

Albert Heijn

Albert Heijn lists Consenza taai-taai figures as gluten-free and also has a general category for gluten-free products.

  • The Consenza product listing explicitly claims that the taai-taai is gluten-free.
  • The Maître Mathis listing is marked as discontinued; check the current packaging and availability for every product you consider.

Jumbo

Jumbo has a product page for Gluten Free Bakery Holland Gluten-Free Taai Taai, 130 g.

  • The product name makes it easy to search for this gluten-free taai-taai again.
  • Jumbo says on the page that the product is no longer part of its online range.

Lidl

Lidl provides information about its gluten-free range, which can be a starting point when looking for another biscuit to enjoy with your coffee.

  • The general gluten-free page can help you find an alternative.
  • A general range listing doesn’t confirm that a specific taai-taai product is gluten-free.

ALDI

ALDI lists a 500 g pack of taai-taai as a regular product.

  • The product listing helps you identify that particular taai-taai.
  • Don’t treat the listing as a gluten-free claim; check the product’s packaging itself.

PLUS

PLUS has both a general gluten-free category and listings for regular taai-taai.

  • The gluten-free category gives you somewhere to look for another biscuit.
  • The category doesn’t automatically make regular PLUS taai-taai gluten-free.

Dirk

Dirk shows search results for gluten-free products and regular mini taai-taai.

  • The separate search results can help you find an alternative.
  • A result for mini taai-taai on its own isn’t proof that the product is gluten-free.

Related Joybuy products

Related products will appear soon.

Frequently asked questions

When can taai-taai be labelled ‘gluten-free’?

Under European Commission Implementing Regulation (EU) No 828/2014, a food sold to the final consumer can only be labelled ‘gluten-free’ if it contains no more than 20 mg of gluten per kg. Check the claim on the packaging of the taai-taai you buy.

Is taai-taai made with oats automatically gluten-free?

No. Oats as an ingredient don’t, by themselves, mean a product is gluten-free. Under European Commission Implementing Regulation (EU) No 828/2014, oats in a food labelled gluten-free must be specially produced, prepared and/or processed to prevent contamination with wheat, rye and barley, among other things. So check the claim on the finished product.

Should I check for other allergens in gluten-free taai-taai too?

Yes. A gluten-free claim says nothing about other allergens that matter to you. Read the ingredients list and any warnings on the current packaging; the Netherlands Food and Consumer Product Safety Authority says allergens must be named in the ingredients list.

Can I choose regular taai-taai from ALDI, PLUS or Dirk as a gluten-free option?

Not based only on a listing for regular taai-taai or a general gluten-free category. Check the specific product’s packaging for an explicit ‘gluten-free’ claim, and read the ingredients and allergen information.