What should you look for when choosing?
Packaged gluten-free taaitaai
Choose this option: if you want a ready-made treat and can check the gluten-free claim on the current pack.
Bear in mind: the listed Consenza variety contains oats and almonds, so check whether these ingredients are suitable for the recipient.
Make taaitaai yourself
Choose this option: if you want to decide the shape, portion size and ingredients yourself.
Bear in mind: ordinary taaitaai made with wheat or rye is not a gluten-free starting point; check every ingredient you use, including oats.
For packaged taaitaai, check the gluten-free claim first, then any other relevant allergens and whether the product will be available in time.
| What to check |
Check when buying |
Who it matters to |
| Gluten-free claim and label |
Look for ‘gluten-free’ on the current pack and read the ingredients and allergen information. |
If I’m bringing taaitaai for someone with coeliac disease, I don’t want to judge by the shape or name of the biscuit. For around 56% of consumers, checking the gluten-free claim comes first. |
| Other allergens |
For each variety, check both ‘contains’ and ‘may contain’ information, where those allergens are relevant to the recipient. |
If the treat is also for someone with another food allergy, I want to know which ingredients or potential allergens are listed on the pack. This additional check matters most to around 33% of consumers. |
| Availability and portions |
Check the current range status and work out how much you need based on the pack size and contents. |
If I want to hand out a treat shortly before Vlaggetjesdag, the taaitaai I choose needs to be available and suitable for the number of guests. For around 11% of consumers, convenience when choosing a treat comes first. |
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Frequently asked questions
What should gluten-free taaitaai for someone with coeliac disease meet?
Choose taaitaai with a ‘gluten-free’ claim on the current label, and also check for any other allergens that are relevant to that person. Under Commission Implementing Regulation (EU) No 828/2014, the claim may only be used if the product sold to consumers contains no more than 20 mg/kg of gluten.
Can gluten-free taaitaai contain oats?
Yes, oats can be used in a product labelled gluten-free. Commission Implementing Regulation (EU) No 828/2014 sets requirements for the production, preparation or processing of those oats to avoid contamination with wheat, rye, barley or their crossbred varieties; the gluten content of the oats must also not exceed 20 mg/kg. Check separately whether oats are a relevant allergen for the recipient.
Is ordinary taaitaai an alternative for someone with coeliac disease?
No, not if the ordinary taaitaai contains wheat or rye. According to Albert Heijn, regular AH taaitaai lists wheat and rye flour. Choose a separate product with a verifiable gluten-free claim for someone with coeliac disease.
What should you check with unpackaged taaitaai from a bakery or stall?
Before choosing the taaitaai, ask for allergen information and what supports any gluten-free claim. The Netherlands Food and Consumer Product Safety Authority says that consumers must be given allergen information for unpackaged products in a way other than on a label. Allergen information alone does not confirm that a product is gluten-free.