Who is this for?

Buying a gift for someone with coeliac disease

You’re looking for taaitaai as a Valentine’s Day gift and want to rely on an explicit gluten-free label on the packaging, rather than making your own judgement based on the ingredients.

Checking for other allergens too

As well as gluten, the recipient may need to avoid ingredients such as almonds, milk, lupin, sesame or egg. In that case, the full allergen information will determine whether a gluten-free option is suitable.

Short on time before Valentine’s Day

You want to know whether taaitaai is actually available to order. If it isn’t, a different biscuit with a gluten-free label could make a suitable gift alternative.

What should you look for?

For a gluten-free Valentine’s Day gift, check the label first. Then consider any other allergens and whether the product is available to order before making your choice.

What to check What should you look for? Who is it important for?
Gluten-free label Look for ‘gluten-free’ or a gluten-free certification mark on the current packaging. Don’t rely solely on an ingredients list on a product page. If the recipient has coeliac disease, I don’t want to give them ordinary taaitaai based on a guess about the ingredients. For around 50% of consumers, certainty about the gluten-free label comes first.
Other allergens Read the allergen information, including any ‘may contain’ statements, and compare it with the ingredients the recipient avoids. If the recipient also needs to avoid other ingredients, ‘gluten-free’ on its own isn’t enough to decide whether the biscuit is suitable. For around 30% of consumers, these additional allergens would be the main consideration.
Availability Check whether you can add the product to your basket for your store or delivery address. Decide in advance whether a different gluten-free biscuit would also be suitable. If you need a gift just before Valentine’s Day, you’ll want to know whether your chosen taaitaai can be ordered in time. Around 20% of consumers would put availability first.

Common mistakes

  • Assuming ordinary taaitaai is gluten-free

    Ordinary taaitaai isn’t automatically gluten-free. For example, the Taai taai Saint and Peter product described by PLUS contains wheat flour and rye flour.

    If you’re buying for someone with coeliac disease, choose a product with ‘gluten-free’ on the current packaging or a gluten-free certification mark.

  • Stopping at the gluten-free label

    According to Albert Heijn, Consenza’s gluten-free figures contain almonds and gluten-free oats. For Maître Mathis gluten-free taaitaai, Albert Heijn lists milk and lupin, and says it may contain nuts, sesame and egg.

    Compare the full allergen information on the packaging with the ingredients the recipient needs to avoid. If you’re not sure, ask them beforehand.

  • Confusing a product page with availability

    Albert Heijn marks the Maître Mathis product page as ‘no longer ranged’. Jumbo says that Gluten Free Bakery Holland’s gluten-free taaitaai is no longer part of its online range.

    Check availability for your store or delivery address, and read the packaging again when your order arrives.

  • Assuming taaitaai is a regular Valentine’s Day product

    Albert Heijn and PLUS feature taaitaai as part of their Sinterklaas ranges. Seeing it listed there doesn’t mean it will be available to order around Valentine’s Day.

    Start looking early. If you can’t find the specific taaitaai you want, only choose a different biscuit if its gluten-free label and other ingredients are suitable for the recipient.

Brands to consider

These brands have relevant taaitaai options, but their inclusion here doesn’t tell you whether a shop currently has them in stock.

Consenza

Albert Heijn describes Consenza Taai taai figures, 125 g, as gluten-free and organic.

  • The product information lists gluten-free oats, buckwheat flour, aniseed and almonds, among other ingredients, giving you a useful starting point for checking the label.
  • According to Albert Heijn, the figures contain almonds. Check the current packaging when you buy them, and find out whether the recipient also avoids oats or any other ingredients.

Maître Mathis

Albert Heijn describes a 125 g gluten-free taaitaai product by Maître Mathis, but marks its product page as ‘no longer ranged’.

  • The product information highlights additional allergens to look out for.
  • According to Albert Heijn, this option contains milk and lupin, and may contain nuts, sesame and egg. The product page doesn’t confirm whether it’s available to order.

Gluten Free Bakery Holland

Jumbo lists a 130 g Taai Taai Gluten-Free option from this brand.

  • The product name makes it clear which gluten-free option you’re looking for.
  • Jumbo says the product is no longer part of its online range. If you find it elsewhere, check the packaging for additional allergens.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

Is ordinary taaitaai suitable for someone with coeliac disease?

Don’t assume it is. Choose a product only if the current packaging explicitly says ‘gluten-free’ or displays a gluten-free certification mark. The ordinary taaitaai described by PLUS contains wheat flour and rye flour.

Can gluten-free taaitaai contain oats?

Yes. Albert Heijn lists gluten-free oats as an ingredient in Consenza Taai taai figures. Check the current packaging too, and ask whether the recipient avoids oats as well as gluten.

Why is gluten-free taaitaai hard to find around Valentine’s Day?

Supermarkets feature taaitaai as part of their Sinterklaas ranges, and some product pages we found say that an option is no longer available online. Check stock for your store or delivery address and, if necessary, consider a different biscuit with a gluten-free label.

Should I check the label after placing an order online?

Yes. When your order arrives, check the gluten-free label and allergen information on the packaging. The online product description can help you find what you’re looking for, but if the recipient needs to avoid other ingredients too, the information on the product you receive is what matters.