Who is this relevant to?

People who need to follow a strict gluten-free diet

If you have coeliac disease, a clear gluten-free statement on the current packaging is essential. The Dutch Coeliac Society advises consumers to read labels; the product name taaitaai alone tells you nothing about its gluten content.

People who also need to check for other allergens

Gluten-free taaitaai may also contain ingredients such as almonds, milk or lupin. If you need to avoid these allergens, check the ingredients list and any ‘may contain’ statement too.

People who specifically want to take taaitaai with them

If you’re not looking for a different type of product as a substitute, an old supermarket listing won’t be much help. Check that gluten-free taaitaai is available at your chosen shop before counting on it for your journey.

What should you look for when choosing?

Start by checking for a gluten-free statement on the packaging, then compare the other allergens and only after that decide which suitable pack to take with you.

What to check What to look for when buying Who is it important to?
Gluten-free statement Look for ‘gluten-free’ on the current packaging and check the ingredients and allergens. If I’m taking taaitaai with me because I have coeliac disease, I don’t want to rely on the product type alone. For around 42% of consumers, a clear gluten-free statement is the top priority.
Other allergens Compare the allergens listed, as well as any ‘may contain’ statements, with the ingredients you need to avoid. Even if the taaitaai is gluten-free, I need to know whether it contains ingredients such as almonds, milk or lupin. Around 33% of consumers give these additional allergens top priority.
Taking it with you and availability Check that the pack suits the occasion and that the product is available from your chosen shop. For a journey, I want to be able to buy a suitable pack without relying on an old online listing. For around 25% of consumers, this practical consideration matters most once their dietary requirements have been met.

Common mistakes

  • Choosing regular taaitaai as a gluten-free alternative

    Taaitaai isn’t automatically gluten-free. The ingredients list for Bolletje Taai Taai at Albert Heijn includes wheat flour and rye flour.

    When choosing a gluten-free product, check the packaging you’re buying rather than relying on the product name.

  • Overlooking other allergens

    The term ‘gluten-free’ says nothing about other allergens: the Consenza listing names almonds, while the Maître Mathis listing names milk and lupin, and says the product may contain nuts, sesame and egg.

    Read all the allergen information and check it against the ingredients you personally need to avoid.

  • Assuming an old product listing means it’s currently available

    Albert Heijn says Maître Mathis is no longer part of its online range; Jumbo says the same about the taaitaai from Gluten Free Bakery Holland.

    Check availability at the shop where you plan to buy it before choosing a product to take with you.

  • Relying only on the online ingredients list

    Product information can change, so online details are no substitute for the information on the packaging you actually receive.

    Read the label again every time you buy, especially if you need to avoid allergens other than gluten.

Brands to consider

These products show why, when choosing gluten-free taaitaai, you should also check the allergens and availability for each pack.

Consenza

Albert Heijn lists Consenza Taai taai poppetjes gluten free in a 125 g pack.

  • The product listing describes the taaitaai as gluten-free and says it contains gluten-free oat flour.
  • The ingredients and allergen information list almonds, oats and nuts; check the current packaging if you need to avoid these.

Maître Mathis

The 125 g gluten-free taaitaai is a useful product to compare, but Albert Heijn says it is no longer part of its online range.

  • The product information lists gluten-free oat flour.
  • According to the listing, the product contains milk and lupin and may contain nuts, sesame and egg.

Gluten Free Bakery Holland

Jumbo lists Taai Taai Glutenvrij in a 130 g pack, but says this product is no longer part of its online range.

  • The product listing identifies this specific taaitaai as gluten-free.
  • If you find a new retailer listing, check both availability and the allergen information on the packaging.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

Is regular taaitaai gluten-free?

Not necessarily. The ingredients list for Bolletje Taai Taai at Albert Heijn includes wheat flour and rye flour. Only choose a specific pack after checking that it has a clear gluten-free statement and suitable ingredients information.

What does ‘gluten-free’ on a pack mean?

According to the Dutch Coeliac Society, ‘gluten-free’ means less than 20 mg of gluten per kg of product. The Netherlands Food and Consumer Product Safety Authority refers to the requirements of EU Regulation 828/2014 for using this statement on products containing cereals with gluten.

Can gluten-free taaitaai contain oats?

Yes. The product information for both Consenza and Maître Mathis lists gluten-free oat flour. Check the current packaging for the ingredients and allergens listed for the product you’re buying.

Is an online product listing enough when buying taaitaai for a journey?

No. First check that taaitaai is available from your chosen shop, then check the ingredients and allergens on the packaging when it arrives. This is important even if you’ve bought the product before.