If you have coeliac disease, only choose taai-taai whose current packaging says ‘gluten-free’ or carries the Crossed Grain symbol; regular varieties may contain wheat and rye. Albert Heijn and Jumbo list specific gluten-free varieties online, but check the label on the product you receive and its availability before completing your weekend food shop.
You want to serve taai-taai at the weekend breakfast, so you check the current gluten-free claim and allergen information on the packaging. The Dutch Coeliac Society lists terms such as ‘gluten-free’ and the Crossed Grain symbol as useful things to look for when reading labels.
You want to order taai-taai along with the rest of your shopping. A specific product listing at Albert Heijn or Jumbo can help you find it, but check that it is available for your order and read the label when it arrives.
You’re looking for a taai-taai-style treat, but you can’t assume a regular variety is gluten-free without checking the label. The listed PLUS taai-taai contains wheat flour and rye flour; the regular recipe from Albert Heijn Allerhande also uses wheat.
If you have coeliac disease, start with the current label when choosing something for a weekend breakfast. Then check whether the taai-taai you want is available and decide whether you’d prefer a taai-taai-style treat or another clearly labelled gluten-free product.
| What to look for | What to check when buying | Who it matters to |
|---|---|---|
| Gluten-free claim | Check the current packaging for the ‘gluten-free’ claim or the Crossed Grain symbol, as well as the allergen information. Under Commission Implementing Regulation (EU) No 828/2014, ‘gluten-free’ may only be used for food containing no more than 20 mg of gluten per kg. | If I have coeliac disease, I want to read the label on the pack I receive before serving taai-taai. For around 50% of consumers, checking the label would be their main purchasing concern. |
| Availability | Search for the exact product name and check whether that taai-taai is available at your shop or for your delivery order. Keep a clearly labelled gluten-free alternative in mind. | I want to sort out my weekend food shop in one go and not be left without a breakfast treat when I complete my order. For around 30% of consumers, availability would come first. |
| Type of treat | Only compare taai-taai with varieties whose current packaging confirms they are gluten-free. The regular PLUS product, which contains wheat and rye, is not a like-for-like alternative if you have coeliac disease. | I’d like taai-taai with my weekend breakfast rather than another biscuit, but only if the label is suitable. For around 20% of consumers, their preference for taai-taai would be the main consideration. |
PLUS’s regular taai-taai lists wheat flour and rye flour. Albert Heijn Allerhande’s taai-taai recipe also contains wheat, so the type of product alone doesn’t mean a variety is gluten-free.
If you have coeliac disease, check the current packaging for ‘gluten-free’ or the Crossed Grain symbol instead of relying on the product name or shape.
Albert Heijn says that product information, including information about ingredients and allergens, can change. A product page you viewed previously is no substitute for checking the label on the pack you buy.
Read the packaging again in store or as soon as your shopping arrives, even if you’ve bought the same product before.
The variety you want may not be available at your shop or for your delivery order. Lidl Netherlands also says that its extra gluten-free products are currently unavailable.
Check availability before completing your weekend food shop. If the gluten-free taai-taai isn’t available, choose another product with a current gluten-free claim rather than regular taai-taai.
Albert Heijn and Jumbo list the specific taai-taai products below online. Always check the current packaging and availability when buying.
Albert Heijn lists Consenza gluten-free taai-taai figures.
Jumbo lists Gluten Free Bakery Holland Gluten-Free Taai Taai 130 g.
Albert Heijn lists Maître Mathis Gluten-Free Taai-Taai as a separate product.
If you have coeliac disease, don’t rely only on how an ingredient is printed: choose taai-taai with a current gluten-free claim or the Crossed Grain symbol on the packaging. Under Commission Implementing Regulation (EU) No 828/2014, ‘gluten-free’ may only be used for food containing no more than 20 mg of gluten per kg; a regular PLUS variety contains wheat flour and rye flour.
The label on the pack you buy is what matters when making your choice. Albert Heijn says online product information about ingredients and allergens can change, so check the packaging again when you buy or receive it.
Albert Heijn lists specific varieties from Consenza and Maître Mathis; Jumbo lists Gluten Free Bakery Holland Gluten-Free Taai Taai 130 g. Check whether the product you want is available at your shop or for your delivery order, then read the current packaging.
Check whether the variety you want is available each time you place an order or visit a shop, rather than assuming it will always be in stock. Lidl Netherlands, for example, says its extra gluten-free products are currently unavailable; another product with a current gluten-free claim could be an alternative.
You can, but only if you use verified gluten-free ingredients and prevent cross-contamination while preparing it. Albert Heijn Allerhande’s regular taai-taai recipe uses wholemeal wheat flour and wheat flour, so it isn’t a gluten-free alternative without changes.
