What should you look for when choosing?
Start by checking the gluten-free label and serving the taaitaai separately. Then look for other allergens and make sure you can get enough biscuits in time.
| What to consider | What to check when buying | Who is this most important for? |
| Gluten-free choice and serving |
Look for the ‘gluten-free’ label on the current packaging. If you’re also serving regular biscuits, use a clean, separate plate and clean serving utensils. |
If a guest has coeliac disease, I want to prevent their taaitaai from coming into contact with crumbs containing gluten. This is the top priority for around 50% of consumers. |
| Other allergens |
Read the ingredients list and the ‘contains’ and ‘may contain’ statements; gluten-free doesn’t mean free from other allergens. |
If someone has an additional allergy, the treat needs to be suitable in terms of its other ingredients too. Around 30% of consumers put this check first. |
| Availability and quantity |
Check the latest online order status or local stock, and choose the number of packs to suit your number of guests. |
When I’m shopping just before coffee, I want to know whether I can get enough suitable taaitaai. This is the main purchasing concern for around 20% of consumers. |
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Frequently asked questions
When can taaitaai be labelled ‘gluten-free’?
Under Commission Implementing Regulation (EU) No 828/2014, the ‘gluten-free’ label can be used for products with a gluten content of no more than 20 mg/kg. When you buy, check that this label appears on the packaging of your chosen product.
Can I give regular taaitaai to someone with coeliac disease?
If someone has coeliac disease, don’t offer regular taaitaai as a substitute for a variety explicitly labelled gluten-free. For example, Jumbo lists both wheat flour and rye flour in a regular taaitaai baking mix; always assess each product using its own current label.
Do I need to check for other allergens in gluten-free taaitaai?
Yes, because the gluten-free label tells you nothing about other allergens. The Consenza variety listed by Albert Heijn contains almonds, while the listed Maître Mathis variety contains milk and lupin. Check the current packaging for the guest you’re buying for.
How should I serve gluten-free taaitaai alongside regular biscuits?
Put the gluten-free taaitaai on a clean, separate plate and use clean, separate serving utensils. This helps prevent contact with crumbs from regular biscuits, which the Netherlands Nutrition Centre warns can be a problem for people with coeliac disease.