Who is this choice relevant to?

People with coeliac disease

An explicit gluten-free claim is the first thing to look for in a taaitaai snack. Also read the label on the pack you buy, as advised by the Dutch Coeliac Society.

Families who need to consider other allergens

Gluten-free taaitaai can contain ingredients that aren’t suitable for someone else in the family. The Consenza variety listed by Albert Heijn contains almonds, while the earlier Maître Mathis variety lists milk and lupin.

People doing their shopping before the holidays

Check whether the product you’ve found is available to order or in store. Albert Heijn and Jumbo show notices for two other types of gluten-free taaitaai saying they are no longer part of their online ranges.

What should you look for when choosing?

Start with the gluten-free claim, then check the other ingredients and allergens, and finally make sure the pack you want is available.

What to look for What to check when buying Who it matters most to
Gluten-free claim Look for the words ‘gluten-free’ on the current packaging and read the ingredients list. If I’m buying taaitaai for someone with coeliac disease, I don’t want to rely on the product name or picture alone. For around 50% of consumers, an explicit gluten-free claim comes first.
Other allergens Compare the ingredients and any ‘may contain’ warnings with the allergens the person eating the taaitaai needs to avoid. Even if it’s gluten-free, I won’t choose a variety that contains something I need to avoid, such as almonds. For around 25% of consumers, other allergens or personal tolerance are the main consideration.
Availability Check whether it’s available to order or in store, and compare the label with the online information when you buy it. When shopping for the autumn half-term, I don’t want to rely on an old seasonal listing. Current availability is the main practical concern for around 25% of consumers.

Common buying mistakes

  • Mistaking regular taaitaai for a gluten-free variety

    A similar name or shape tells you nothing about the ingredients. PLUS lists wheat flour and rye flour in its Artisan taaitaai biscuits.

    If you have coeliac disease, don’t choose based on the type of biscuit alone: look for an explicit gluten-free claim and read the packaging.

  • Assuming an old product listing means it’s still in stock

    The listings for Maître Mathis at Albert Heijn and Gluten Free Bakery Holland at Jumbo say these products are no longer part of their online ranges. So, finding a product page doesn’t mean you can order the taaitaai.

    Check current store availability or whether it can be ordered before doing your autumn half-term shopping. It’s also worth deciding in advance which other snack meets the same labelling requirements.

  • Stopping at the words ‘gluten-free’

    Consenza taaitaai contains almonds. The earlier Maître Mathis variety lists milk and lupin, as well as warnings about the possible presence of other allergens.

    For every pack, read both the ingredients list and the ‘may contain’ information for all the allergens you need to avoid.

Brands to compare

Consenza

Albert Heijn lists Consenza Taai taai poppetjes as a gluten-free variety.

  • The listing gives a pack size of 125 g and includes ingredients such as gluten-free oat flour and buckwheat flour.
  • This variety contains almonds, so it isn’t suitable if you need to avoid them.

Maître Mathis

Albert Heijn has listed a gluten-free taaitaai from Maître Mathis.

  • The product information includes ingredients and allergens that you can compare with those on a current pack.
  • Albert Heijn marks the product as ‘no longer available’; don’t rely on this listing when planning a purchase.

Gluten Free Bakery Holland

Jumbo lists a 130 g gluten-free Taai Taai variety from Gluten Free Bakery Holland.

  • The listing makes clear which variety and pack size it refers to.
  • Jumbo says the product is no longer part of its online range. If it becomes available in new packaging, check the ingredients and allergens again.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

What does ‘gluten-free’ mean on taaitaai packaging?

Under Commission Implementing Regulation (EU) No 828/2014, foods labelled ‘gluten-free’ must contain no more than 20 mg of gluten per kg of product. If you’re buying taaitaai for someone with coeliac disease, check that the current packaging carries this claim. A recipe or product photo isn’t a substitute for checking.

Can I choose Consenza taaitaai if I need to avoid almonds?

No, not the variety listed by Albert Heijn as Consenza Taai taai poppetjes: it contains almonds. For any other gluten-free variety, check the ingredients and allergens on the pack you buy too.

Is regular taaitaai from PLUS a gluten-free alternative?

No. PLUS lists wheat flour and rye flour in its Artisan taaitaai biscuits. If you have coeliac disease, choose a product whose current packaging explicitly says ‘gluten-free’.

Why read the label if the product page says ‘gluten-free’?

The label on the pack you buy is where you can check the ingredients and allergens for that particular pack. The Netherlands Food and Consumer Product Safety Authority explains how allergens are listed in the ingredients; also look out for any ‘may contain’ warnings that are relevant to you.