Who is this choice relevant to?

People with coeliac disease looking for less sugar

You’re looking for a syrup waffle that is clearly labelled gluten-free and whose sugar content you can compare. A ‘lower in sugar’ claim says nothing by itself about ingredients containing gluten.

People mainly looking for a gluten-free syrup waffle

You want a syrup waffle to enjoy with a cup of tea or coffee that fits your gluten-free diet. Gluten-free doesn’t automatically mean lower in sugar: the options listed from Albert Heijn, Jumbo and PLUS contain between 41 g and 42.4 g of sugars per 100 g.

People who also check for other allergens

You may also need to avoid allergens such as egg or lupin, as well as gluten. These allergens are listed for the gluten-free syrup waffles mentioned here; Jumbo also states that its product may contain nuts and sesame.

What should you look for when choosing?

If you have coeliac disease, check for a current gluten-free label before comparing sugar content. Then check the ingredients and other allergens on the packaging too.

What to check What to look for when buying Who this matters to
Gluten-free label Look for ‘gluten-free’ or a gluten-free certification on the current packaging; don’t rely on a single ingredient, such as rice flour. When choosing a syrup waffle for someone with coeliac disease, I want to be sure it’s labelled gluten-free first. Around 36% of consumers put that reassurance first.
Sugars Compare the sugars per 100 g and check the serving size. If a product claims to be ‘lower in sugar’, also check what it’s being compared with. I look for a lower-sugar option among gluten-free syrup waffles without relying on the product name. Around 29% of consumers put this comparison first.
Other allergens Read the full allergen information, including any statements about the possible presence of other allergens. If I also need to avoid egg or lupin, checking the gluten-free label isn’t enough. Around 21% of consumers give other allergens top priority.
Current packaging Check the ingredients, allergens and nutritional information again when you buy, even if you’ve looked at the product before. If the packaging of a product I trust changes, I want to know whether it still meets my needs. Around 14% of consumers prioritise this current check.

Common mistakes

  • Assuming ‘lower in sugar’ means ‘gluten-free’

    Albert Heijn lists wheat flour and cereals containing gluten in its AH Butter lower-sugar syrup waffles. The sugar claim doesn’t change the ingredients.

    If you have coeliac disease, check the gluten-free label and ingredients first; only then look at the sugar content.

  • Assuming gluten-free also means lower in sugar

    The gluten-free syrup waffles from Albert Heijn, Jumbo and PLUS list 41 g, 42.4 g and 41.13 g of sugars per 100 g respectively.

    Use the ‘of which sugars’ figure per 100 g to compare products on the same basis, and check the serving size too.

  • Overlooking other allergens

    The gluten-free options mentioned list egg and lupin. Jumbo’s option also states that it may contain nuts and sesame.

    Read the full allergen information on the packaging, not just the ‘gluten-free’ label.

  • Relying on older product information online

    Albert Heijn and PLUS point out that ingredients, nutritional values and allergen information can change.

    Use the current packaging as your final check when buying or receiving the product.

Brands to help you choose

Albert Heijn

Albert Heijn lists both a gluten-free syrup waffle and a separate lower-sugar butter option.

  • According to Albert Heijn, AH Gluten-Free Organic syrup waffles are labelled gluten-free and contain 41 g of sugars per 100 g.
  • According to Albert Heijn, AH Butter lower-sugar syrup waffles contain 32% less sugar than AH Butter syrup waffles, but they contain wheat flour and aren’t suitable for people with coeliac disease.

Jumbo Lekker Vrij van Gluten

Jumbo lists a gluten-free syrup waffle option in a 240 g pack.

  • Jumbo displays the Crossed Grain trademark for this option.
  • The nutritional information lists 42.4 g of sugars per 100 g. The product contains egg and lupin and, according to Jumbo, may contain nuts and sesame.

PLUS

PLUS lists gluten-free syrup waffles in a 240 g pack.

  • According to PLUS, this option contains rice flour and is labelled gluten-free.
  • The nutritional information lists 41.13 g of sugars per 100 g; the allergen information lists egg and lupin.

Joybuy products

Related products will appear here soon.

Frequently asked questions

Can I choose AH Butter lower-sugar syrup waffles if I have coeliac disease?

No. Albert Heijn lists wheat flour and cereals containing gluten in this product. The claim that it contains 32% less sugar than AH Butter syrup waffles doesn’t make it gluten-free.

Are gluten-free syrup waffles automatically lower in sugar?

No. The gluten-free options from Albert Heijn, Jumbo and PLUS list 41 g, 42.4 g and 41.13 g of sugars per 100 g respectively. Compare the nutritional information separately from the gluten-free label.

What should I check just before buying syrup waffles?

If you have coeliac disease, first check the current packaging for a gluten-free label or certification. Then read the ingredients and check for other allergens before comparing the sugars per 100 g and per serving.