Who is this choice important for?

People who choose gluten-free products because of coeliac disease

When choosing a treat for King’s Day, you don’t want to rely on how the ingredients look. An explicit gluten-free label is the starting point; according to the Dutch Coeliac Society, the Crossed Grain trademark offers additional reassurance.

Shoppers who also need to consider other allergens

A gluten-free syrup waffle may still contain other allergens. Jumbo, Albert Heijn and PLUS list egg and lupin in the varieties discussed here. So check the allergen information on the pack you plan to share.

People buying treats to share at a planned event

If you’re buying syrup waffles in advance for King’s Day, pack size and current availability matter too. Check these details before relying on a product listing you saw earlier.

What should you look for when choosing?

Start by checking the gluten-free label on the exact product. Then look for any additional certification information, check for other allergens and choose a pack that suits your King’s Day plans.

What to consider What to check when buying Who it’s most relevant to
Gluten-free label and certification Look for ‘gluten-free’ on the current packaging. If you also want a certification mark, check that this variety carries the Crossed Grain logo. If I’m eating or sharing a syrup waffle because of coeliac disease, I don’t want to rely solely on the impression that it’s wheat-free. For around 50% of consumers, confidence that a product is gluten-free comes first.
Other allergens Check the allergen information for the exact variety; the Jumbo, Albert Heijn and PLUS products discussed here contain egg and lupin. I also need to consider other allergens when bringing a treat for someone else. For around 30% of consumers, checking for other allergens is the top priority.
Availability and pack size Check current availability and pack size. Jumbo, Albert Heijn and PLUS each list a 240 g pack; Albert Heijn specifies eight 30 g portions. For a planned get-together, I want to be able to buy a pack that suits the number of people. Availability, portion sizes or another specific preference matters most to roughly 20% of consumers.

Common mistakes

  • Assuming ‘gluten-free’ means ‘free from all allergens’

    According to their product information, the gluten-free syrup waffles discussed here from Jumbo, Albert Heijn and PLUS contain egg and lupin. The gluten-free label doesn’t mean these allergens are absent.

    Before buying or sharing, check the allergen information on the packaging of the exact variety.

  • Relying on the impression that ordinary syrup waffles are wheat-free

    For someone with coeliac disease, an ingredients list that doesn’t appear to include wheat at first glance is no substitute for an explicit gluten-free label. The Dutch Coeliac Society also highlights the importance of warnings about possible cross-contamination with gluten.

    Choose a product labelled ‘gluten-free’ on its current packaging and check any warnings. Look for the Crossed Grain trademark if you want additional certification information.

  • Planning a purchase around an old product listing

    Albert Heijn lists the Leev syrup waffles discussed here as no longer available in its range; Jumbo says the same about the Consenza variety discussed here. These listings aren’t a reliable basis for planning a King’s Day treat around either product.

    Check current availability shortly before buying, and read the label on the pack you actually choose in store.

Relevant brands to consider

Jumbo Lekker Vrij van Gluten

Jumbo lists Stroop Wafels in a 240 g pack as part of this own-brand range.

  • For this variety, Jumbo specifies the Crossed Grain trademark, code NL-106-007.
  • According to the product information, this variety contains egg and lupin and may contain nuts and sesame.

AH Glutenvrij

Albert Heijn lists a 240 g organic gluten-free syrup waffle variety.

  • The product information also describes it as lactose-free and specifies eight 30 g portions.
  • The variety contains egg and lupin. Check the current packaging, as ingredients and allergen information may change.

PLUS

PLUS lists its own-brand gluten-free syrup waffles in a 240 g bag.

  • The product listing includes ingredients and allergen information for this variety.
  • According to this information, the product contains egg and lupin; check the packaging when buying.

Leev

Albert Heijn lists a 60 g organic gluten-free two-pack of Leev waffles as no longer available in its range.

  • The two-piece pack is a different format from the 240 g packs discussed here.
  • Don’t plan to buy this variety without checking current availability. The listed allergens include egg and lupin; the product information also mentions possible traces of milk, nuts, soya and sesame.

Consenza

Jumbo has a listing for Consenza Gluten Free Stroopwafel Gezouten Karamel, 180 g.

  • The listing identifies this variety as gluten-free and free from wheat starch.
  • Jumbo says this variety is no longer part of its online range. The product information lists egg and lupin, and possible traces of milk, nuts, soya and sesame.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is ‘gluten-free’ on the packaging enough if I’m choosing a product because of coeliac disease?

An explicit gluten-free label is the starting point: under European Commission Regulation (EU) No 828/2014, a product carrying this label may contain no more than 20 mg of gluten per kg as sold. If you want additional certification information, you can also look for the Crossed Grain logo; this certification isn’t required for every gluten-free product.

Can I choose an ordinary syrup waffle if I can’t see wheat on the front?

If you’re choosing for someone with coeliac disease, don’t rely on the front of the pack or your first impression of the ingredients. Choose a syrup waffle explicitly labelled gluten-free and read the full label, including any warnings about possible cross-contamination.

Are gluten-free syrup waffles also free from egg and lupin?

No, the gluten-free label doesn’t mean that. According to their product information, the varieties discussed here from Jumbo, Albert Heijn and PLUS contain egg and lupin. Check the pack you buy for other allergens and any warnings too.

How should I store an opened pack until King’s Day?

Follow the storage instructions on the packaging you bought. The product information for the varieties discussed here from Jumbo, Albert Heijn and PLUS says to store them in a cool, dry, dark place; Albert Heijn also recommends resealing the pack securely after use.