Who is this choice important for?

Visitors to the stall with coeliac disease

As well as a product label that clearly states the waffles are gluten-free, they need them to be served without contact with gluten-containing products. The Dutch Coeliac Society recommends storing and preparing gluten-free food separately.

Stall operators

Need to make sure staff know which allergens the chosen product contains and how to serve it without contact with crumbs or shared serving utensils.

Buyers who shop at the same supermarkets

Can compare the gluten-free syrup waffles from AH, Jumbo and PLUS, but must check the exact packaging, ingredients and allergens with every delivery.

What should you look for?

Start by checking the current gluten-free label and how the waffles will be served. Then check for other allergens and make sure the pack you choose is practical to use at your stall.

What to consider What to check when buying Who should pay particular attention?
Gluten-free product and separate serving Check the gluten-free label on the packaging. Store the product separately and use clean, separate serving utensils. If I have coeliac disease, I want to know that my syrup waffle won’t come into contact with gluten-containing crumbs when it’s served. Around 50% of consumers put this combination first.
Other allergens Read the allergen information on the exact pack. The AH, Jumbo and PLUS varieties mentioned list egg and lupin; Jumbo also warns that they may contain nuts and sesame. If I have another food allergy, I want to know what else is in the syrup waffle besides gluten before I order. Complete allergen information is the main concern for around 30% of consumers.
Purchasing and serving Check the number of waffles, the best-before date and the label on delivery. According to their product pages, the packs mentioned from AH, Jumbo and PLUS each weigh 240 g. As a stall operator, I want to work out in advance how many packs I need and be able to identify the right variety. Practicality is the main priority for around 20% of consumers.

Common purchasing and serving mistakes

  • Relying on a gluten-free sign alone

    A gluten-free syrup waffle can come into contact with crumbs, hands, worktops or shared utensils when it’s unpacked or served. The Dutch Coeliac Society recommends storing and preparing gluten-free food separately.

    Keep the original packaging as a reference, store the stock separately and use clean, separate utensils. Don’t present the waffles as suitable for visitors with coeliac disease if you can’t follow these procedures.

  • Assuming gluten-free means free from other allergens

    According to their product pages, the gluten-free syrup waffles mentioned from AH, Jumbo and PLUS contain egg and lupin. Jumbo also warns that its variety may contain nuts and sesame.

    Make the allergen information for the exact product available to staff. If customers ask about other allergens, don’t simply tell them that the product is gluten-free.

  • Relying on an old product listing as a regular source

    A product listing doesn’t guarantee that the same variety will still be available later or that its label will remain unchanged. Jumbo says the Consenza Gluten Free Stroopwafels mentioned are no longer part of its online range.

    Confirm which variety is available before buying, and check the product name, best-before date, ingredients and allergens on the packaging when it arrives.

  • Looking up allergen information only after an order has been placed

    Allergen information for unpackaged syrup waffles must be available before purchase. According to the Netherlands Food and Consumer Product Safety Authority, information must be provided about the 14 allergens; for cereals containing gluten, it must be clear which cereals are involved.

    Make the information available in writing or electronically at the point of sale. If you provide it verbally, make sure customers are clearly told this and that staff can give them the information straight away, before purchase, in line with the NVWA’s requirements.

Brands and product ranges to consider

Jumbo Lekker Vrij van Gluten

Jumbo lists a 240 g gluten-free syrup waffle in this own-brand range.

  • The product page says this variety carries the Crossed Grain symbol.
  • It contains egg and lupin and may contain nuts and sesame; check the pack you receive.

AH Glutenvrij

Albert Heijn lists a 240 g organic, gluten-free syrup waffle.

  • The product page also describes this variety as lactose-free.
  • The ingredients include egg and lupin. Check the packaging, as product and allergen information can change.

PLUS

PLUS lists 240 g gluten-free syrup waffles made with rice flour.

  • The product page includes an ingredients and allergens list for this variety.
  • Egg and lupin are listed as allergens; check the label on the pack you receive when buying.

Consenza

Jumbo has a listing for Consenza Gluten Free Stroopwafels, 8 pieces and 240 g.

  • The listing provides allergen information for this specific variety.
  • Jumbo says the product is no longer part of its online range. Check that it’s available before relying on it for your stall.

Daelmans

Daelmans is listed as a standard syrup waffle in PLUS’s product category.

  • Don’t use a Daelmans variety as a gluten-free alternative for visitors with coeliac disease unless that variety’s packaging clearly states that it is gluten-free.

Joybuy products to consider

Related products will be available soon.

Frequently asked questions

Does a Dutch doughnut stall have to provide allergen information for unpackaged syrup waffles?

Yes. According to the Netherlands Food and Consumer Product Safety Authority, information about the 14 allergens must be available before purchase; for cereals containing gluten, it must be clear which cereals are involved. The information can be provided in writing or electronically, or given verbally straight away in line with the NVWA’s requirements, with a clearly visible notice at the point of sale.

Does a gluten-free product label also prevent contact with gluten at the stall?

No. The label describes the product, not what happens when it’s served. The Dutch Coeliac Society recommends storing and preparing gluten-free food separately. So use clean, separate utensils too, and prevent contact with gluten-containing crumbs.

Are the gluten-free syrup waffles mentioned suitable for someone with an egg or lupin allergy?

No. According to their product pages, the varieties mentioned from AH, Jumbo and PLUS contain egg and lupin. Jumbo also warns that its variety may contain nuts and sesame. Always check the allergen information on the current packaging for the exact product.

Can a standard syrup waffle be used as a gluten-free alternative?

Not unless the current packaging for that syrup waffle clearly states that it is gluten-free. If you want to offer an alternative to visitors with coeliac disease, check both the product label and your procedures for separate storage and serving.