What should you look for when choosing?
First, check the gluten-free statement on the current packaging. Then decide which format suits your needs and read the allergen information.
| What to consider |
What to check when buying |
Who it matters to |
| Gluten-free status |
Look for ‘gluten-free’ or the Crossed Grain symbol on the current packaging; don’t confuse a gluten-free version with standard spiced breakfast cake made with rye. |
I’m buying spiced breakfast cake for someone with coeliac disease and want to confirm it’s gluten-free before considering the format. For around 50% of consumers, this check comes first. |
| A whole cake for home |
Compare the pack weight and the stated number of portions. Check the allergen list too. |
At home, I want to slice the cake myself and share it. For around 30% of consumers, being able to share it is the top priority. |
| A portion to take with you |
Check the portion size per pack, as well as the gluten-free and allergen information. |
I want to take a pre-portioned bar to work or school without having to slice a whole cake. For around 20% of consumers, convenience comes first. |
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Frequently asked questions
Is standard spiced breakfast cake made with rye suitable for coeliac disease?
No. According to the Netherlands Nutrition Centre, rye is a cereal that contains gluten. If you’re buying for someone with coeliac disease, check that the current packaging for the spiced breakfast cake you choose explicitly says ‘gluten-free’ or carries the Crossed Grain symbol. Standard Peijnenburg Naturel, which contains rye flour, is not an alternative to the gluten-free version.
Is gluten-free spiced breakfast cake also free from milk and lupin?
No, a gluten-free statement doesn’t mean a product is free from these allergens. The gluten-free options from Peijnenburg, AH and Jumbo described here list milk and lupin. If you have additional allergies, check all the information on the current packaging.
Should I read the label again if I’ve bought the same spiced breakfast cake before?
Yes, check the packaging again before eating the spiced breakfast cake. Albert Heijn warns on its product pages that ingredients, nutritional values and dietary or allergy information can change.
Does iodine in baker’s salt tell me whether spiced breakfast cake is gluten-free?
No, iodine doesn’t indicate whether spiced breakfast cake is gluten-free or contains gluten. If you have coeliac disease, check the gluten-free statement and ingredients list on the current packaging to assess the product.