Who is this choice relevant to?

Anyone shopping for someone with coeliac disease

You want to be able to check the current packaging to confirm that the spiced breakfast cake is gluten-free. Standard rye cake is not suitable: according to the Netherlands Nutrition Centre, rye is a cereal that contains gluten.

Households looking to share a cake

You’re looking for a whole gluten-free cake to slice at home, rather than individual bars.

Anyone who wants to take a portion with them

You want a pre-portioned gluten-free spiced breakfast cake bar to take to work, school or on the go, without having to slice a whole cake.

What should you look for when choosing?

First, check the gluten-free statement on the current packaging. Then decide which format suits your needs and read the allergen information.

What to consider What to check when buying Who it matters to
Gluten-free status Look for ‘gluten-free’ or the Crossed Grain symbol on the current packaging; don’t confuse a gluten-free version with standard spiced breakfast cake made with rye. I’m buying spiced breakfast cake for someone with coeliac disease and want to confirm it’s gluten-free before considering the format. For around 50% of consumers, this check comes first.
A whole cake for home Compare the pack weight and the stated number of portions. Check the allergen list too. At home, I want to slice the cake myself and share it. For around 30% of consumers, being able to share it is the top priority.
A portion to take with you Check the portion size per pack, as well as the gluten-free and allergen information. I want to take a pre-portioned bar to work or school without having to slice a whole cake. For around 20% of consumers, convenience comes first.

Common mistakes

  • Mistaking standard spiced breakfast cake for a gluten-free version

    ‘Wholegrain’ or ‘less sugar’ says nothing about whether a product is gluten-free. The Netherlands Nutrition Centre lists rye as a cereal that contains gluten; according to Peijnenburg, its standard Naturel version contains rye flour.

    If you have coeliac disease, check the current packaging for an explicit gluten-free statement or the Crossed Grain symbol, even if another product in the same brand’s range is gluten-free.

  • Assuming gluten-free also means free from other allergens

    The gluten-free spiced breakfast cakes from Peijnenburg, AH and Jumbo described here list milk and lupin. Jumbo also mentions the possible presence of other allergens.

    If you need to avoid anything besides gluten, read all the allergen information on the packaging.

Brands and product ranges to consider

Peijnenburg

The gluten-free, unsliced spiced breakfast cake is a whole cake that you can portion at home.

  • Albert Heijn lists this version as 285 g and nine portions.
  • The gluten-free version lists milk and lupin; standard Peijnenburg Naturel contains rye flour, so it is not a gluten-free alternative.

AH Glutenvrij

The 65 g spiced breakfast cake bar is an individual portion to take with you.

  • According to Albert Heijn, the bar is made in a completely gluten-free environment.
  • The allergen information lists milk/lactose and lupin.

Jumbo Lekker Vrij

This 300 g gluten-free spiced breakfast cake is unsliced and designed to be portioned at home.

  • Jumbo lists the Crossed Grain symbol and twelve portions.
  • The product information lists milk and lupin, and also mentions the possible presence of oats, nuts, egg and sesame, among other allergens.

Joybuy products related to this topic

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Frequently asked questions

Is standard spiced breakfast cake made with rye suitable for coeliac disease?

No. According to the Netherlands Nutrition Centre, rye is a cereal that contains gluten. If you’re buying for someone with coeliac disease, check that the current packaging for the spiced breakfast cake you choose explicitly says ‘gluten-free’ or carries the Crossed Grain symbol. Standard Peijnenburg Naturel, which contains rye flour, is not an alternative to the gluten-free version.

Is gluten-free spiced breakfast cake also free from milk and lupin?

No, a gluten-free statement doesn’t mean a product is free from these allergens. The gluten-free options from Peijnenburg, AH and Jumbo described here list milk and lupin. If you have additional allergies, check all the information on the current packaging.

Should I read the label again if I’ve bought the same spiced breakfast cake before?

Yes, check the packaging again before eating the spiced breakfast cake. Albert Heijn warns on its product pages that ingredients, nutritional values and dietary or allergy information can change.

Does iodine in baker’s salt tell me whether spiced breakfast cake is gluten-free?

No, iodine doesn’t indicate whether spiced breakfast cake is gluten-free or contains gluten. If you have coeliac disease, check the gluten-free statement and ingredients list on the current packaging to assess the product.