What should you look for when buying?
If you have coeliac disease, check for a gluten-free claim before choosing a product format. Then look for other allergens and consider what you’d like to serve with your coffee.
| What to look for |
What to check when buying |
Who is it important for? |
| Confirmed gluten-free |
Look for an explicit gluten-free claim on the current packaging. According to the Dutch Coeliac Society, ‘gluten-free’ means less than 20 mg of gluten per kg of product; the Crossed Grain symbol is another useful indicator. |
If I have coeliac disease, I want to be able to confirm that the speculaas is labelled gluten-free before serving it with coffee. For around 44% of consumers, this would be the first thing to check. |
| Other allergens |
Read the ingredients and allergen information on the packaging, including any mentions of egg, milk, nuts, lupin, sesame and oats. |
If I need to consider another food allergy as well as coeliac disease, I don’t want to rely on the gluten-free claim alone. For around 33% of consumers, checking for other allergens would come first. |
| Product format |
Compare individual speculaas biscuits with speculaas chunks or filled speculaas, and check the pack size. |
If I want to serve small biscuits with coffee, I’ll consider their size and how easy they are to portion. For around 23% of consumers, the product format would be the main consideration. |
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Frequently asked questions
What does ‘gluten-free’ mean on speculaas?
According to the Dutch Coeliac Society, ‘gluten-free’ means less than 20 mg of gluten per kg of product. If you have coeliac disease, check that the current packaging for the speculaas carries this claim.
Does gluten-free speculaas need to carry the Crossed Grain symbol?
No. The packaging can carry an explicit gluten-free claim without the symbol. The symbol is another useful indicator; if other food allergies are a concern, check the ingredients and allergen information as well.
Can I serve regular Biscoff or standard speculaas as a gluten-free alternative?
Not unless there’s a current, explicit gluten-free claim for that specific product. Don’t assume speculaas is suitable for someone with coeliac disease based on its name, appearance or a shortened online description.
How do I check allergens in an unpackaged biscuit?
Ask for the allergen information for the specific biscuit before buying it. According to the Netherlands Food and Consumer Product Safety Authority, this information must be available for unpackaged products; the seller can provide it in writing or verbally.
Does the warning about AH Glutenvrij Speculaasbrok apply to all AH speculaas?
No. The Netherlands Food and Consumer Product Safety Authority’s warning from September 2026 names AH Glutenvrij Speculaasbrok with a best-before date of 26-3-2027, due to a possible missing almond declaration. Compare the name and best-before date on your pack with the warning; if you have an almond allergy, do not eat a product with those details.