Shopper with coeliac disease
When choosing a seeded roll, first looks for an explicit ‘gluten-free’ label, then compares the shape and seed mix. ‘Multigrain’ and ‘spelt’ are no substitute for this check.
If you have coeliac disease, only choose a seeded roll that is explicitly labelled ‘gluten-free’: seeds, spelt and multigrain do not, on their own, confirm that a product is suitable for a gluten-free diet. PLUS lists a gluten-free seeded roll, while Albert Heijn marks its similar product as discontinued. Then compare the seed mix, other allergens and baking instructions for the exact product.
When choosing a seeded roll, first looks for an explicit ‘gluten-free’ label, then compares the shape and seed mix. ‘Multigrain’ and ‘spelt’ are no substitute for this check.
Wants a gluten-free seeded roll and checks which seeds it contains. If they have another allergy, labels for ingredients such as sesame, soya, egg or nuts are important too.
Wants to bake a roll for breakfast or lunch, so compares the oven instructions, packaging and storage instructions for the exact product.
If you have coeliac disease, check for a ‘gluten-free’ label first, then compare the seeds, other allergens and ease of baking. Under European Commission Implementing Regulation (EU) No 828/2014, a food may only be labelled ‘gluten-free’ if it contains no more than 20 mg/kg of gluten when sold to consumers.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Gluten-free label | Look for ‘gluten-free’ on the packaging of the exact product; don’t rely on ‘seeded’ or ‘wheat-free’. | If I have coeliac disease, I want to check for an explicit gluten-free label rather than relying on the name of the bread. For around 42% of consumers, this check comes first. |
| Seeds and other allergens | Read the ingredients and allergen information; according to PLUS, its rolls contain sesame, among other ingredients. | If I choose seeds for their texture, I also want to know whether the roll is suitable for anyone with another allergy. Around 33% of consumers prioritise this combination of seed choice and allergen information. |
| Availability and preparation | Check whether the exact product is still available and read its baking instructions before relying on it. | For breakfast or lunch, I want to be able to find a roll and bake it in time. For around 25% of consumers, practical considerations make the difference. |
A name that describes the grains or seeds does not confirm that a product is suitable for a gluten-free diet. Spelt is a type of wheat.
If you have coeliac disease, make an explicit ‘gluten-free’ label your first requirement.
A gluten-free roll may contain other allergens. PLUS lists sesame in its seeded rolls; Albert Heijn lists soya in its discontinued product.
Check the allergen information on the packaging of the exact product every time you buy it.
Albert Heijn marks its gluten-free seeded rolls as discontinued. A product description alone therefore doesn’t tell you whether you can still buy that product.
Check whether it’s still available before planning a meal around it.
‘Gluten-free’ and ‘seeded’ don’t tell you which salt was used in a roll.
Check the ingredients of the exact product for information about the salt used, and treat this as a separate question from checking whether it’s ‘gluten-free’.
PLUS describes its gluten-free seeded rolls as a pack of two.
Albert Heijn describes a gluten-free seeded roll, but marks this product as discontinued.
Jumbo lists the Odenwald Bakery Gluten-Free Oval White Roll with Seeds, among other options, for anyone who doesn’t necessarily need a roll in the shape of a pistolet.
Dirk lists gluten-free Schär multigrain rolls alongside regular pistolets.
ALDI lists gluten-free bread in its bread range and also describes regular pistolets.
No. Seeds or multigrain ingredients don’t prove that a pistolet is gluten-free. Look for an explicit ‘gluten-free’ label; under European Commission Implementing Regulation (EU) No 828/2014, this means the food must contain no more than 20 mg/kg of gluten when sold to consumers.
No, not when it comes to the type of grain: spelt is a type of wheat. If you have coeliac disease, choose bread with an explicit ‘gluten-free’ label, not one simply described as ‘spelt’.
Follow the instructions on the exact packaging; there isn’t one baking time that applies to every product in this comparison. PLUS says its seeded rolls need 10 minutes at 180 °C, while Albert Heijn’s discontinued product had instructions for 6 to 7 minutes at 180 °C.
Yes. If you have another allergy, check for it separately. PLUS lists sesame in its gluten-free seeded rolls; Albert Heijn lists soya and the possible presence of egg, almond and hazelnut in its discontinued product. Check the current packaging of the roll you choose.