Who is this choice important for?

Pupils with coeliac disease

Standard rye bread isn’t suitable for a gluten-free school lunch: rye contains gluten, as reflected in the European rules for using the term ‘gluten-free’. A packaged gluten-free alternative makes it easier to check the label and ingredients.

Families looking for a regular lunch routine

Parents and carers can check the bread and filling together, and take cross-contact into account when packing lunch. The Netherlands Nutrition Centre highlights the risk of gluten-free grains coming into contact with gluten during processing. Also ask what arrangements are in place at your child’s school.

Families looking for an easy-to-pack alternative

If you’re preparing several school lunches, compare pack sizes and product formats. Albert Heijn and Jumbo stock a range that includes gluten-free bread and smaller lunch options, but it’s important to choose a pack that suits your child.

What should you look for when choosing?

Start by checking the gluten-free label and allergen information. Then choose a lunch format your child can carry and eat, and pick a pack that suits how you’ll use it.

What to consider What to check when buying Who it matters to
Suitable for coeliac disease Look for the ‘gluten-free’ label and read the ingredients and allergen information for both the bread and the filling. If my child has coeliac disease, I want to be able to see that their packed lunch meets gluten-free requirements. For around 42% of consumers, this is the top priority.
Lunch format Compare slices of bread, rolls, flatbreads and crackers for suitable portions and ease of packing. Lunch needs to fit in a lunchbox and be something your child enjoys eating. For around 33% of consumers, a practical format matters most.
Pack size and where you shop Check how many lunch portions are in the pack and whether the product you want is available where you shop. If you’re preparing several school lunches, you’ll want a pack that suits how you use it at home. For around 25% of consumers, this practical consideration takes priority.

Common mistakes

  • Assuming dark rye bread is a gluten-free alternative

    The colour or product description doesn’t change the type of grain: rye contains gluten.

    For a school lunch if you have coeliac disease, choose a product labelled ‘gluten-free’ and check the ingredients list.

  • Checking only the bread

    A gluten-free label doesn’t tell you about other allergens or the filling. For example, Jumbo lists soya in Lekker Vrij van Gluten Wit and says it may contain eggs, milk and nuts.

    If you change products, check the information for both the bread and the filling, and take the school’s arrangements into account.

  • Assuming all gluten-free bread contains iodised salt

    Jumbo’s ingredients list for Lekker Vrij van Gluten Wit includes iodised salt. This doesn’t mean that other gluten-free breads contain it.

    If it matters to your choice, check the ingredients list for the specific bread.

Brands to consider

AH Glutenvrij

Albert Heijn’s range includes gluten-free bread, rolls and crackers.

  • The different formats give you a choice of sandwich bread and smaller lunch options.
  • Check the ingredients and allergens for each product. Its inclusion in the range doesn’t mean it’s suitable for other allergies.

Jumbo Lekker Vrij van Gluten

Jumbo’s range includes 500 g loaves of gluten-free white and brown bread.

  • These bread options offer a familiar format for sandwiches.
  • According to Jumbo’s product information, the white variety contains soya and may contain eggs, milk and nuts. Check the label of the variety you choose.

Schär

Albert Heijn and Jumbo stock Schär gluten-free bread products, including Meesterbakker loaves and other lunch formats.

  • These different formats make it easy to add variety to a lunchbox.
  • Check the ingredients and portion size of the specific product. A bread mix isn’t a ready-to-eat loaf.

Consenza

The supermarket ranges mentioned include Consenza products such as seeded and brown bread.

  • A useful option if you’re looking for a seeded loaf for lunch.
  • Read the information on the pack you choose, as ingredients vary by product.

Nairn's

The Albert Heijn and Jumbo ranges mentioned include Nairn's gluten-free flatbreads.

  • A flatbread offers a different format for a packed school lunch.
  • Check the portion size, ingredients and nutritional information separately. A flatbread won’t necessarily have the same nutritional value as rye bread.

Joybuy products

Related products will be available soon.

Frequently asked questions

Is standard rye bread gluten-free?

No, rye contains gluten. For a gluten-free school lunch if you have coeliac disease, choose a product labelled ‘gluten-free’ instead of standard rye bread.

What does ‘gluten-free’ on a pack mean?

Under Commission Implementing Regulation (EU) No 828/2014, the term may be used for food sold to the final consumer if it contains no more than 20 mg of gluten per kg. Also check the product’s current ingredients and allergen information.

Should I check for other allergens in gluten-free bread?

Yes. ‘Gluten-free’ doesn’t mean that bread is free from other allergens. For example, Jumbo lists soya in Lekker Vrij van Gluten Wit and says it may contain eggs, milk and nuts. Check the filling too.

What should I look out for when packing a school lunch?

Check that the product and filling are gluten-free, and avoid letting the lunch come into contact with food containing gluten while you prepare it. The Netherlands Nutrition Centre highlights the risk of contact with gluten during processing. Also ask about the arrangements at your child’s school.

Does gluten-free bread always contain iodised salt?

No, that isn’t guaranteed by the ‘gluten-free’ label. Jumbo lists iodised salt in Lekker Vrij van Gluten Wit. For other bread, check the ingredients list for that specific product.