What should you look for when choosing?
If you’re having dinner with someone who has coeliac disease, check that the packaging says ‘gluten-free’ first. Then decide whether you’d prefer slices for toppings or bread that you can serve warm and share.
| What to consider | What to check when buying | Who it matters to |
| Gluten and cross-contamination |
Look for ‘gluten-free’ on the current packaging and read the ingredients and allergen information. Use clean utensils when serving. |
If I’m cooking for someone with coeliac disease, I want to make sure ordinary bread crumbs don’t come into contact with their portion. For around 42% of consumers, gluten safety would be their top purchasing priority. |
| Dark-bread style |
Compare the shape of the loaf and the listed nuts and seeds; don’t expect gluten-free multiseed bread to have the same ingredients as rye bread. |
For a sharing board, I look for slices that can take the place of dark, seedy rye bread. This style of bread would be the top priority for around 33% of consumers. |
| Serving and sharing |
Check the size, the number of pieces and whether the bread is ready to serve or needs baking or defrosting first. |
If I want to serve warm bread at the table, a sharing-friendly size matters more to me than a resemblance to rye bread. For around 25% of consumers, how the bread is served would be the main reason for their choice. |
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Frequently asked questions
Is ordinary rye bread gluten-free?
No. According to the Voedingscentrum, rye is a gluten-containing grain. If you’re serving a guest with coeliac disease, choose an alternative whose current packaging says ‘gluten-free’.
What does ‘gluten-free’ on bread mean?
Under Commission Implementing Regulation (EU) No 828/2014, a food can only be labelled ‘gluten-free’ if it contains no more than 20 mg of gluten per kg as sold. Check that the bread you’re serving has this label on its packaging.
How can I serve gluten-free bread alongside ordinary bread?
Keep the gluten-free bread separate from ordinary bread, and use a clean knife and chopping board as well as a separate serving area. Watch out for crumbs in the toaster, too.
Does all gluten-free bread in the Netherlands contain iodised salt?
You can’t tell from the ‘gluten-free’ label. Albert Heijn lists iodised salt in the ingredients for its dark gluten-free multiseed bread; for other loaves, check their individual ingredients lists.
Can I buy the bread in advance and freeze it?
Yes, if the instructions for that bread say it can be frozen. Albert Heijn says its dark gluten-free multiseed bread can be frozen at home on the day of purchase; for other products, follow their own storage and preparation instructions.