Who is this choice relevant to?

People with coeliac disease who need bread quickly

When you’re doing a quick top-up shop, you’re looking for something to eat instead of rye bread. As rye contains gluten, an alternative clearly labelled as gluten-free is the place to start.

Lunch planners looking to keep bread in stock

If you’re buying for several meals, it’s worth checking the ingredients, fibre content and storage instructions on the pack, as well as the gluten-free label.

People who are replacing most of their ordinary bread

If you usually choose gluten-free bread, check the label to see whether baker’s salt or iodised salt has been used. According to the Netherlands Nutrition Centre, bakers are not required to use baker’s salt.

What should you look for when choosing?

For something ready to eat, start by looking for packaged gluten-free bread; bake-at-home rolls and bread mixes need to be prepared first. Then check the pack for the details that matter for your meal.

What to consider What to check when buying Who it matters to
Gluten-free suitability Look for the gluten-free label on the pack. If you have other allergies, also read the current ingredients and allergen information. If I have coeliac disease, I want to choose bread without relying on its dark colour or where it’s placed on the shelf. For around 39% of consumers, gluten-free suitability would be the top priority.
Availability Check what’s available at your chosen shop or in your delivery area, and keep another type of gluten-free bread in mind if needed. For a quick top-up shop, I don’t want to depend on a product my shop may not stock. Availability would come first for around 23% of consumers.
Nutritional information and ingredients Compare the fibre per 100 g on the exact pack and check whether baker’s salt or iodised salt is listed in the ingredients. If I often replace ordinary bread, I want to know what’s in the bread I’m switching to. This information would be the main priority for an estimated 23% of consumers.
Portions and storage Check how much is in the pack and follow the storage instructions, especially if you don’t eat bread every day. If I only use it occasionally, I want to be able to eat or store what I buy. Portion size and ease of storage would be the main consideration for around 15% of consumers.

Pitfalls when buying and using

  • Assuming dark or multigrain bread is gluten-free

    The colour and the presence of seeds don’t tell you whether bread is suitable for someone with coeliac disease. According to the Netherlands Nutrition Centre, rye contains gluten.

    Choose bread based on the gluten-free label on the pack, not its appearance or where it’s placed in the bread aisle.

  • Overlooking other allergens

    A gluten-free label doesn’t automatically answer questions about other food allergies, and ingredients can vary from product to product.

    If you have allergies in addition to coeliac disease, read the current label every time you buy.

  • Assuming all bread contains baker’s salt

    According to the Netherlands Nutrition Centre, bakers are not required to use baker’s salt. So the ingredients in one gluten-free loaf won’t necessarily be the same as those in another.

    Check the ingredients list for baker’s salt or iodised salt, particularly if you’re replacing most of your ordinary bread.

  • Relying on an online range without checking your local shop

    A bread product shown online may not be available at the shop where you’re doing your top-up shop.

    Check your chosen shop or delivery area in advance, and think about another type of gluten-free bread that would work for you.

Shops and brands to consider

Albert Heijn

Albert Heijn’s online range includes own-brand bread in light and dark seeded varieties, as well as products from Schär.

  • You can compare different types of bread before you shop.
  • Check your chosen shop and read the pack label before use.

Jumbo

Jumbo’s online Schär range includes gluten-free bread, ciabatta and mini baguettes.

  • The options shown let you choose between a loaf and smaller rolls.
  • The online range doesn’t confirm what’s in stock at every branch.

PLUS

PLUS’s online range includes own-brand gluten-free white, brown and seeded bread.

  • The different types of bread are useful for comparing packs and ingredients.
  • PLUS notes that product information can change, so check the current packaging.

Dirk

Dirk’s online search results include Schär Classic, Vital and Mini Baguette.

  • You can see in advance which types of bread are listed online.
  • Check whether the variety you want is available at the shop you plan to visit.

ALDI

ALDI lists gluten-free options among its bake-at-home rolls in shops with an in-store bakery.

  • A bake-at-home roll could work if you have time to prepare it at home.
  • In store, check the gluten-free label and preparation instructions on the individual pack.

Lidl

Lidl has a page for additional gluten-free products, but noted that they weren’t available at the time.

  • Checking the range in advance can help you decide whether this shop is right for your trip.
  • For a quick top-up shop, don’t count on an additional product without checking current availability.

Joybuy products as bread alternatives

These options are for anyone who wants to prepare gluten-free rolls at home or bake their own bread. They’re not ready-to-eat alternatives for a quick top-up shop, so check what’s in the pack and how it needs to be prepared before buying.

Gv Mini Baguettes, 7 pieces

Gv Mini Baguettes, 7 pieces

For anyone who wants to prepare rolls at home rather than buy bread that’s ready to eat. Check the current pack for the gluten-free label, exact contents, preparation instructions and any allergens.

View at Joybuy
Schär Bread Mix-Mix B Gluten Free, 1 kg

Schär Bread Mix-Mix B Gluten Free, 1 kg

For anyone who wants to bake their own bread and needs a bread mix; this isn’t ready-to-eat bread. Check the preparation instructions, and if you have allergies or questions about iodised salt, read the current label.

View at Joybuy

Frequently asked questions

Can I eat ordinary rye bread if I have coeliac disease?

No. Ordinary rye bread isn’t a gluten-free alternative: rye contains gluten, according to the Netherlands Nutrition Centre. Choose bread that’s clearly labelled as gluten-free on the pack.

Is dark gluten-free bread the same as rye bread?

No. Dark gluten-free bread can take the place of rye bread at breakfast or lunch, but its colour doesn’t make it rye bread. Check the gluten-free label and compare the ingredients of the exact variety.

How can I avoid contact with crumbs from ordinary bread?

Store and prepare gluten-free bread separately from ordinary bread. When using a chopping board, knife, toaster or spreads, check for any crumbs left behind; the Netherlands Nutrition Centre highlights how important this is for people with coeliac disease.

Does gluten-free bread always contain baker’s salt?

No. According to the Netherlands Nutrition Centre, bakers are not required to use baker’s salt. Check the label to see whether baker’s salt or iodised salt is listed in the ingredients; don’t assume it’s present just because it’s in another loaf.

What if I don’t eat a whole pack at once?

Follow the storage instructions on the pack and check whether freezing is recommended. Instructions can vary between types of bread, so don’t automatically follow the storage advice for a product you bought before.