What should you look for when choosing?
If the rusks are for someone with coeliac disease, first check the packaging for a gluten-free claim. Then consider how you’ll hand them out separately and whether the rusk shape itself matters.
| What to consider |
What to check before buying |
Who this matters to |
| Gluten-free claim |
Look for ‘gluten-free’ or a suitable gluten-free symbol on the packaging; don’t rely on ‘wheat-free’ alone. |
If someone with coeliac disease is eating, I want to see a gluten-free claim on the packaging rather than guess from the ingredients. Around 42% of consumers put this check first. |
| Separate serving |
Choose packaging you can keep sealed and separate until serving, and use clean utensils. |
When handing them out alongside regular snacks, I want to prevent crumbs getting onto the gluten-free rusks. For around 33% of consumers, being able to serve them separately is the main concern. |
| Rusk shape and availability |
Check the exact item just before buying, and choose a different type of product only if it’s suitable for the person who’ll be eating it. |
I want to serve rusks rather than crackers at the procession, and I need to be able to find the item I’ve chosen. Product shape and availability are the main priorities for around 25% of consumers. |
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Frequently asked questions
What does ‘gluten-free’ mean on packaging?
Under European Commission Implementing Regulation (EU) No 828/2014, the claim ‘gluten-free’ may be used if the food contains no more than 20 mg of gluten per kg when sold to the final consumer. Check the claim on the packaging of the product you’re actually buying.
Is ‘wheat-free’ enough for someone with coeliac disease?
No. ‘Wheat-free’ on its own isn’t a gluten-free claim. The Dutch Coeliac Society advises looking for the words ‘gluten-free’ or a suitable gluten-free symbol on the packaging.
How can you avoid contact with gluten during the procession?
Keep gluten-free rusks separate and only open the packet when you can serve them separately. Use clean hands and utensils, and keep regular bread crumbs and shared spreads away, as advised by the Dutch Coeliac Society.
Do gluten-free rusks always contain iodised baker’s salt?
No, don’t assume that every product contains baker’s salt. The Dutch Commodities Act Decree on the Addition of Micronutrients to Food defines baker’s salt as iodised table salt used for bread and other bakery products. If the type of salt used matters to you, check the ingredients of the specific rusks.
Is an online product listing enough to choose rusks?
No. Check both availability and the label of the exact item before buying. Albert Heijn notes that product information, including ingredients and allergen information, can change and advises customers to read the packaging.