What should you look for when choosing?
If you have coeliac disease, always check the gluten-free label on the pack first. What matters most after that depends on the breakfast and the person you’re shopping for.
| What to consider |
What to check when buying |
Who is this most important for? |
| Choosing gluten-free and avoiding crumbs |
Look for ‘gluten-free’ or the Crossed Grain symbol on the pack; at home, avoid contact with crumbs from ordinary bread. |
When I’m buying for someone with coeliac disease, I want a clearly identifiable product that stays separate from ordinary bread when served. This is the top priority for around 50% of consumers. |
| The nutritional value of breakfast |
Compare fibre and salt per 100 g and per portion; if someone has a limited diet, check the ingredients too. |
When someone has a small appetite, I want to know what the portion they actually eat contributes, rather than relying on the word ‘gluten-free’ alone. Around 30% of consumers give this nutritional consideration top priority. |
| Being able to buy it again |
Check the product name, pack size and current label each time you buy; if needed, choose a separate alternative labelled gluten-free too. |
When I plan the shopping in advance, I want to be able to find a suitable breakfast product without assuming that the next pack is identical to the last one. This practical consideration comes first for around 20% of consumers. |
Brands to consider
These examples can help you find the right product; always check the specific variety and the current packaging.
Schär
Albert Heijn lists Schär Zwieback beschuit glutenvrij 175 g as a separate type of gluten-free rusk.
- For this variety, Albert Heijn lists 8,1 g of fibre and 1,8 g of salt per 100 g, so you can compare its nutritional values with another rusk on the same basis.
- These figures apply to the variety named, not the full range. Check the label on the pack you buy.
Damhert
Albert Heijn and Jumbo each list a gluten-free rusk from Damhert.
- For Damhert Nutrition Glutenvrij Beschuiten Biscottes 125 g, Jumbo lists 2,0 g of fibre and 1,0 g of salt per 100 g.
- Compare these figures only with the same product variety, and check the ingredients and allergen information on the current packaging.
Jumbo Lekker Vrij van Gluten
Jumbo lists Lekker Vrij van Gluten Beschuit 120 g as a specific own-brand variety.
- The product name and pack size can help you identify the right rusks when shopping.
- Before choosing this variety, check the gluten-free label, ingredients and nutritional information on the pack.
PLUS
PLUS lists products including crackers, bread and crispbread in its gluten-free range as possible alternatives for breakfast.
- This range gives you somewhere else to look if rusks aren’t right for the breakfast you want.
- Crackers, bread and crispbread aren’t rusks. Check the gluten-free label, portion size and nutritional information for each individual product.
Joybuy products
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Frequently asked questions
Are ordinary rusks suitable for someone with coeliac disease?
Don’t assume they are: ordinary rusks may contain gluten-containing grains. For someone with coeliac disease, the Netherlands Nutrition Centre recommends choosing a pack labelled ‘gluten-free’ or bearing the Crossed Grain symbol.
What does ‘gluten-free’ on a pack mean?
It’s a claim governed by European rules. The Dutch Coeliac Society explains that a product can be called ‘gluten-free’ if it contains less than 20 mg of gluten per kg of product. When serving it, you should also avoid contact with crumbs containing gluten.
Do gluten-free rusks always contain iodised baker’s salt?
No. You can’t tell from the product category or the gluten-free label. The Netherlands Nutrition Centre says bakers aren’t required to use baker’s salt, so check the ingredients of the rusks you choose.
How can I avoid contact with crumbs containing gluten when serving?
Store and prepare gluten-free rusks separately from ordinary bread, and watch out for crumbs on hands, chopping boards, toppings and kitchen utensils. According to the Netherlands Nutrition Centre, even a stray bread crumb can cause symptoms in someone with coeliac disease.
Is an online product page enough to choose rusks?
Use the page to find a variety, but check the packaging itself before use. Albert Heijn says that ingredients, nutritional values and allergen information can change.