Who is this choice relevant to?

Buying for someone with coeliac disease

You’re looking for rusks explicitly labelled gluten-free and want to check the packaging before the product is eaten.

Online grocery shoppers

You want to add rusks to a supermarket order and check whether the exact product is available to order for your chosen shop, postcode and delivery or collection slot.

Comparing nutritional information too

You eat gluten-free rusks for breakfast or lunch and want to check the fibre, salt and ingredients as well as the gluten-free label.

What should you look for when ordering?

Start by checking that the exact product is labelled gluten-free. Then check whether you can order it and which details on the packaging matter for your choice.

What to check What to check when buying Who it matters to
Gluten-free label Check that the exact product is labelled ‘gluten-free’ and read the ingredient and allergen information on the packaging. If I’m buying for someone with coeliac disease, I don’t want to rely on a search filter alone. This check comes first for around 42% of consumers.
Availability to order After choosing your shop, postcode and delivery or collection slot, check whether you can add the exact product to your basket. I want to order the rusks with my other groceries, so a product I can’t add to my basket isn’t much use. Ease of ordering is the top priority for around 33% of consumers.
Nutritional information Compare fibre and salt on the same basis, for example per 100 g, and check the ingredients list if iodised salt matters to your choice. When I compare gluten-free breakfast products, I want to know what each one contains. Around 25% of consumers put this nutritional comparison first.

Common mistakes

  • Mistaking regular rusks for gluten-free rusks

    Search results or a rusk category may also include products that aren’t labelled gluten-free. For someone with coeliac disease, the category alone isn’t enough to make a safe choice.

    Open the page for the exact product, look for the ‘gluten-free’ label and check it again on the packaging.

  • Treating online product information as the definitive label

    Albert Heijn says that ingredients, nutritional values and allergen information can change. The information you see when ordering may therefore differ from what’s on the packaging you receive.

    Use the product page to help you choose, then read the packaging of the product delivered before use.

  • Assuming ‘gluten-free’ tells you everything about nutrition

    The gluten-free label doesn’t tell you how much fibre or salt the rusks contain, or whether they include iodised salt. The Netherlands Nutrition Centre says iodine is worth considering if someone eats very little bread or eats bread without iodised salt.

    Check the nutritional information and ingredients for the product you’ve chosen. Don’t assume anything about its composition based on the gluten-free label.

  • Assuming a product you can see is always available to order

    An online product page doesn’t show whether the product can be added to your basket for every shop, postcode or delivery slot you choose.

    Check whether the exact product is available after entering your order details. If necessary, look at another rusk or zwieback option with a gluten-free label.

Brands to compare

Jumbo Lekker Vrij van Gluten

Jumbo lists its Lekker Vrij van Gluten Beschuit, in a 120 g pack, as part of its online range.

  • An own-brand option if you want to add rusks to a Jumbo order.
  • Check the ingredients and allergen information on the packaging you receive before eating the rusks.

Damhert

Albert Heijn lists Damhert Glutenvrije beschuit, while Jumbo lists Damhert Glutenvrij Beschuiten Biscottes in a 125 g pack.

  • You can search for a Damhert product at either supermarket and compare the pack you’ve chosen.
  • Albert Heijn notes that product and allergen information can change, so check the current packaging.

Schär

Albert Heijn and PLUS list Schär Zwieback glutenvrij; PLUS specifies a 175 g pack.

  • An option to consider if you’re specifically looking for gluten-free zwieback.
  • Zwieback may differ from round Dutch rusks in shape, portion size and texture. Check that it’s the product you’re looking for.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Are rusks in a ‘gluten-free’ search result suitable for someone with coeliac disease?

Not without checking the exact product. Choose rusks labelled ‘gluten-free’ and read the packaging you receive. Under Commission Implementing Regulation (EU) No 828/2014, this label means the finished product contains less than 20 mg of gluten per kg. Ingredient and allergen information can change, however.

Which gluten-free rusks or zwieback can I look for at online supermarkets?

Jumbo lists Jumbo Lekker Vrij van Gluten Beschuit 120 g and Damhert Glutenvrij Beschuiten Biscottes 125 g. Albert Heijn lists Damhert Glutenvrije beschuit and Schär Zwieback glutenvrij; PLUS also lists Schär Zwieback glutenvrij. When ordering, check whether the exact product is available for your chosen shop, postcode and time slot.

Does gluten-free rusk automatically contain iodine?

No, you can’t tell that from the ‘gluten-free’ label. Check the ingredients list to see whether your chosen product contains baker’s salt or iodised salt. The Netherlands Nutrition Centre highlights iodine as something to consider for people who eat very little bread or eat bread without iodised salt.

How should I store gluten-free rusks after delivery?

Follow the storage instructions on the packaging of the product you receive. Jumbo says to store Damhert Glutenvrij Beschuiten Biscottes in a cool, dry place.