Who is this choice important for?

Breakfast for someone with coeliac disease

You don’t want to rely on the product name or an old online listing. The Netherlands Nutrition Centre advises checking the packaging of gluten-free products for a gluten-free label or the Crossed Grain symbol.

A household where ordinary bread is served too

You need not only a suitable product, but also a way to keep crumbs away from your gluten-free breakfast. The Dutch Coeliac Society also highlights the risk of contact through kitchen utensils and shared products.

If you’re looking for a crisp alternative

You’d prefer rusks, but you can switch to gluten-free bread, rolls or crispbread if suitable rusks aren’t available or another type of product works better for you. Be sure to check the label on these alternatives too.

What should you look for?

Start by checking for a gluten-free label. Then consider how you’ll prepare the food alongside ordinary breakfast products, before comparing the product type and other ingredients.

What to consider What should you check? Who is this most important for?
Gluten-free label Check the current packaging for a gluten-free label or the Crossed Grain symbol. Don’t rely on the product category alone. If someone with coeliac disease is eating with us, I want to check first that this particular product is labelled gluten-free. For around 50% of consumers, checking the product comes first.
Contact with gluten crumbs Set out a clean knife and board, and use spreads that haven’t come into contact with crumbs. When breakfast includes both ordinary bread and gluten-free products, I want to stop crumbs getting onto my food via the spread. Around 30% of consumers give keeping these foods separate top priority.
Product type and other ingredients Compare rusks with bread products or crispbread explicitly labelled gluten-free. Check for relevant allergens and availability at your chosen shop. I like something crisp, but want another option if rusks don’t meet our other requirements or aren’t available. This is the main consideration for around 20% of consumers.

Common breakfast mistakes

  • Mistaking ordinary rusks for gluten-free rusks

    Not all rusks are suitable for a gluten-free breakfast. Bolletje lists wheat and rye among the ingredients in its Echte Beschuit.

    If you have coeliac disease, choose a product explicitly labelled gluten-free and read the packaging of the product you’re actually buying.

  • Overlooking other allergens

    Gluten-free doesn’t automatically mean egg-free or milk-free. Jumbo’s product information lists egg and milk for Damhert gluten-free rusks, while Albert Heijn and PLUS list Schär Zwieback as lactose-free.

    Read the full allergen and ingredient information if there are other substances you want to avoid as well as gluten.

  • Transferring gluten crumbs via spreads or kitchen utensils

    The Dutch Coeliac Society says gluten can get onto gluten-free food from another product. At the breakfast table, a used knife, board or shared jar of spread can therefore be a source of concern.

    Prepare your gluten-free breakfast with clean utensils and use spreads that you know haven’t come into contact with gluten crumbs.

  • Relying on an old product page to confirm availability

    Albert Heijn and Jumbo’s product pages listed Damhert gluten-free rusks as no longer part of their online range. So an existing page doesn’t mean you’ll be able to buy the product this weekend.

    Check current availability at your chosen shop and, if necessary, have another product explicitly labelled gluten-free ready as a backup.

Brands and shops to consider

Schär

Schär Zwieback is a rusk product for anyone specifically looking for a crisp option labelled gluten-free.

  • Albert Heijn and PLUS list the 175 g Schär Zwieback as gluten-free, wheat-free and lactose-free.
  • Check the other ingredients and nutritional information on the current packaging too; the product information lists 1.8 g of salt per 100 g.

Damhert

Albert Heijn and Jumbo have product listings for Damhert’s 125 g gluten-free rusks.

  • The product listings make it clear that these are gluten-free rusks.
  • Both shops listed the product as no longer part of their online range. Jumbo also lists egg and milk as allergens; check availability and the current label separately.

PLUS

PLUS lists Schär Zwieback and, in a 2024 update about its own range, also mentioned gluten-free crispbread and gluten-free rolls.

  • These different product types give you options if you’d like to consider another breakfast product besides rusks.
  • Check the label and availability of each product at your chosen shop; a range update doesn’t confirm stock at an individual branch.

Albert Heijn

Albert Heijn has a product listing for Schär Zwieback, with ingredient and nutritional information.

  • The product page provides information to help you compare these rusks with other breakfast products.
  • An online listing isn’t a substitute for checking the current packaging for ingredients, allergens or nutritional values.

Bread alternative at Joybuy

This mini baguette is a bread alternative for weekend breakfast, not a rusk. If the breakfast is for someone with coeliac disease, check that the current packaging is labelled gluten-free before buying.

Gv Mini Baguette, 7 pieces

Gv Mini Baguette, 7 pieces

A bread-based alternative if you don’t want to have rusks for weekend breakfast. The product name specifies 7 mini baguettes; check the packaging for a gluten-free label, relevant allergens and preparation instructions.

View at Joybuy

Frequently asked questions

Can someone with coeliac disease eat ordinary rusks if there’s no warning on the packaging?

Don’t assume they’re suitable: check that the product is explicitly labelled gluten-free. Bolletje lists wheat and rye in its Echte Beschuit, and the Netherlands Nutrition Centre advises always checking the label on gluten-free products.

What does a gluten-free label on packaging mean?

Under Commission Implementing Regulation (EU) No 828/2014, the gluten-free label may be used if the food sold to the consumer contains no more than 20 mg of gluten per kg. Check the packaging of the product you’re buying for the label.

How can I keep my gluten-free breakfast free from crumbs of ordinary bread?

Use clean kitchen utensils and spreads that haven’t been touched with a knife used for ordinary bread. The Dutch Coeliac Society advises taking care to avoid contact with gluten crumbs when sharing breakfast products; an unopened pack or a separate portion of spread can be useful.

Does every rusk contain iodised baker’s salt?

You can’t assume this is the case for every rusk. The Netherlands Food and Consumer Product Safety Authority describes iodised baker’s salt as a possible source of iodine in bakery products. For a specific product, check the ingredients on the packaging or ask the manufacturer.

Why should I read the label again if I’ve bought the same rusks before?

The packaging of your current purchase is the best source for checking the ingredients, allergens and nutritional information. Albert Heijn and PLUS point out that product information can change, so don’t rely solely on an earlier purchase or a saved product page.