What should you look for when choosing?
First check that both products are labelled gluten-free, then consider any other allergens and practical features that matter to you.
| What to look for |
What to check before buying |
Who it matters to |
| Gluten-free labelling |
Look for a ‘gluten-free’ statement on both the rusks and the chocolate sprinkles. Checking the ingredients alone is not the same thing. |
If you have coeliac disease, you don’t want to rely on the rusks while leaving the chocolate sprinkles unchecked. For around 50% of consumers, checking both products comes first. |
| Other allergens |
Check the allergens and any ‘may contain’ warnings on both products. According to Jumbo, Damhert Gluten-Free Rusks contain egg and milk. |
If you also need to avoid milk or egg, a combination can still be unsuitable even if it’s gluten-free. Around 30% of consumers prioritise checking for these additional allergens. |
| Convenience and texture |
Look for a base you can top straight away, and check the packaging and current availability at your chosen shop. |
For a late-night snack, you may want to grab a crunchy base without having to prepare anything first. This convenience is the top priority for around 20% of consumers. |
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Frequently asked questions
What does ‘gluten-free’ mean on rusks or chocolate sprinkles?
Under Commission Implementing Regulation (EU) No 828/2014, a product sold to consumers in the EU may be labelled ‘gluten-free’ if it contains no more than 20 mg of gluten per kg. Check for this statement on the rusks and the chocolate sprinkles separately.
Are De Ruijter or Venz chocolate sprinkles automatically gluten-free?
No. The brand name, or an ingredients list with no obvious wheat ingredient, does not confirm that a product is gluten-free. Check for a gluten-free statement on the specific pack. According to Albert Heijn, De Ruijter Specials Intens Puur also contains milk and soya.
Which rusks can I look at if I also want to avoid lactose?
Albert Heijn lists Schär Zwieback as gluten-free and lactose-free. Check the current label and assess the chocolate sprinkles separately too; Jumbo lists Damhert Gluten-Free Rusks as containing egg and milk.
Do gluten-free rusks always contain iodine from baker’s salt?
No, you can’t tell from the word ‘rusk’. According to the Netherlands Nutrition Centre, baker’s salt has iodine added to it, but bakers don’t have to use it. Check the ingredients of the specific product.