Who is this choice relevant to?

People with coeliac disease looking for breakfast

If you want to eat rusks with chocolate sprinkles, you need to check the gluten information on each product separately. The Voedingscentrum also highlights the need to avoid contact with ordinary breadcrumbs.

Families sharing sweet toppings

If someone in your household eats gluten-free, the label on the specific chocolate sprinkles variant matters more than the brand name. Check the label again if you buy a different flavour or pack.

Fans of rusks for breakfast

If you want to stick with rusks, look specifically for gluten-free rusks or Zwieback rather than choosing a different breakfast product. The chocolate sprinkles are a separate choice.

What should you look for?

First, check the rusks and chocolate sprinkles separately for a gluten-free claim. Then compare any other features that matter for your breakfast.

What to consider What to check when buying Who it matters to
Gluten and crumbs Look for ‘gluten-free’ or the Crossed Grain symbol on both products. When preparing your food, avoid contact with ordinary bread. If I have coeliac disease, I want to be able to prepare rusks with chocolate sprinkles without ordinary breadcrumbs getting near the gluten-free products. Around 36% of consumers put this gluten check first.
Rusk format Check whether the product is actually a rusk or Zwieback, and check the pack size. If I specifically want rusks with chocolate sprinkles, a different gluten-free breakfast product isn’t the same choice. Around 29% of consumers place most importance on keeping the rusk format.
Other dietary requirements Read the allergen information and, if necessary, compare the nutritional values per 100 g of the exact variants. As well as gluten, I may need to consider milk, soya, sugars or salt. These additional dietary requirements come first for around 21% of consumers.
Availability Check that your chosen variant is available and that the current packaging still meets your requirements. I want to be able to find a rusk variant that I can also enjoy at my next breakfast. Availability is the main practical consideration for around 14% of consumers.

Common mistakes

  • Assuming an entire chocolate sprinkles brand is gluten-free

    A brand may offer several variants. The flavour name or an ingredients list with no obvious wheat ingredient doesn’t, by itself, confirm that a particular variant of chocolate sprinkles is gluten-free.

    Check the current packaging for that exact variant for a ‘gluten-free’ claim or the Crossed Grain symbol, and read the allergen information too.

  • Checking only the rusks

    Gluten-free rusks don’t automatically make the combination gluten-free: chocolate sprinkles have their own ingredients and label.

    Check the rusks and chocolate sprinkles separately before using them together.

  • Relying on an old product listing

    A listing may no longer match the packaging you’re buying now. Albert Heijn also marked the listed 125 g pack of Damhert Gluten-Free Rusks as ‘discontinued’.

    Check that your preferred variant is available and read the current packaging before choosing an alternative.

  • Confusing gluten-free with free from other allergens

    A gluten-free claim tells you nothing about milk or soya. For example, Jumbo lists soya and milk fat among the ingredients of De Ruijter Hagelslag Puur.

    As well as checking for gluten, review the allergen information and, if relevant to your choice, the nutrition table for the products you’ve chosen.

Brands to compare

Schär

Albert Heijn describes Schär Zwieback as gluten- and wheat-free rusks for people with gluten intolerance.

  • The claim applies to a specific rusk variant.
  • Check the chocolate sprinkles separately: the claim on the rusks doesn’t apply to the topping.

Damhert

Albert Heijn listed a product from this brand as Damhert Gluten-Free Rusks, 125 g.

  • The listed product is specifically labelled as gluten-free rusks.
  • Albert Heijn marked this pack as ‘discontinued’. If you find an available variant, check its current label.

De Ruijter

De Ruijter is worth considering if you’re looking for chocolate sprinkles to top your rusks; Jumbo lists products including Hagelslag Puur.

  • You can assess a specific flavour variant by checking its own ingredients and allergen information.
  • The ingredients listed for Hagelslag Puur include soya and milk fat. Don’t treat the brand name or the word ‘pure’ as confirmation that a variant is gluten-free.

Venz

Jumbo lists Venz chocolate sprinkles in milk and dark chocolate varieties, among others.

  • The different variants give you a choice of flavour and pack size.
  • Check the current gluten-free information for the exact variant; a claim covering the whole brand isn’t enough.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

When can a food be labelled ‘gluten-free’?

Under Commission Implementing Regulation (EU) No 828/2014, the ‘gluten-free’ claim may be used if the food, as sold to the final consumer, contains no more than 20 mg of gluten per kg. Check for this claim separately on the rusks and the chocolate sprinkles.

Can I eat ordinary rusks if I have coeliac disease?

Don’t assume that ordinary rusks are gluten-free. The Voedingscentrum lists rusks among products that often contain gluten, so choose rusks with an explicit gluten-free claim on the current packaging.

Are De Ruijter or Venz chocolate sprinkles gluten-free if wheat isn’t listed in the ingredients?

The absence of wheat from the ingredients list doesn’t confirm that they’re gluten-free. For the exact chocolate sprinkles variant, check whether the current packaging says ‘gluten-free’ or carries the Crossed Grain symbol; also check the allergen information separately.

What does iodised baker’s salt tell me about gluten-free rusks?

Dutch regulations define baker’s salt as iodised table salt used in bread and other bakery products. This doesn’t tell you which salt is used in a specific gluten-free rusk. Check the ingredients list on the pack you’ve chosen.

How can I avoid breadcrumbs when preparing my food?

Keep gluten-free rusks away from ordinary bread, and use a clean plate and clean utensils. Also watch out for crumbs in shared packs of toppings; the Voedingscentrum stresses the importance of preventing cross-contamination if you have coeliac disease.