What should you look for?
First, check the rusks and chocolate sprinkles separately for a gluten-free claim. Then compare any other features that matter for your breakfast.
| What to consider |
What to check when buying |
Who it matters to |
| Gluten and crumbs |
Look for ‘gluten-free’ or the Crossed Grain symbol on both products. When preparing your food, avoid contact with ordinary bread. |
If I have coeliac disease, I want to be able to prepare rusks with chocolate sprinkles without ordinary breadcrumbs getting near the gluten-free products. Around 36% of consumers put this gluten check first. |
| Rusk format |
Check whether the product is actually a rusk or Zwieback, and check the pack size. |
If I specifically want rusks with chocolate sprinkles, a different gluten-free breakfast product isn’t the same choice. Around 29% of consumers place most importance on keeping the rusk format. |
| Other dietary requirements |
Read the allergen information and, if necessary, compare the nutritional values per 100 g of the exact variants. |
As well as gluten, I may need to consider milk, soya, sugars or salt. These additional dietary requirements come first for around 21% of consumers. |
| Availability |
Check that your chosen variant is available and that the current packaging still meets your requirements. |
I want to be able to find a rusk variant that I can also enjoy at my next breakfast. Availability is the main practical consideration for around 14% of consumers. |
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Frequently asked questions
When can a food be labelled ‘gluten-free’?
Under Commission Implementing Regulation (EU) No 828/2014, the ‘gluten-free’ claim may be used if the food, as sold to the final consumer, contains no more than 20 mg of gluten per kg. Check for this claim separately on the rusks and the chocolate sprinkles.
Can I eat ordinary rusks if I have coeliac disease?
Don’t assume that ordinary rusks are gluten-free. The Voedingscentrum lists rusks among products that often contain gluten, so choose rusks with an explicit gluten-free claim on the current packaging.
Are De Ruijter or Venz chocolate sprinkles gluten-free if wheat isn’t listed in the ingredients?
The absence of wheat from the ingredients list doesn’t confirm that they’re gluten-free. For the exact chocolate sprinkles variant, check whether the current packaging says ‘gluten-free’ or carries the Crossed Grain symbol; also check the allergen information separately.
What does iodised baker’s salt tell me about gluten-free rusks?
Dutch regulations define baker’s salt as iodised table salt used in bread and other bakery products. This doesn’t tell you which salt is used in a specific gluten-free rusk. Check the ingredients list on the pack you’ve chosen.
How can I avoid breadcrumbs when preparing my food?
Keep gluten-free rusks away from ordinary bread, and use a clean plate and clean utensils. Also watch out for crumbs in shared packs of toppings; the Voedingscentrum stresses the importance of preventing cross-contamination if you have coeliac disease.