If you have coeliac disease, choose a roll whose current label explicitly says ‘gluten-free’. According to the European Commission, this claim can only be used if the product, as sold, contains no more than 20 mg/kg of gluten. PLUS lists both a white and a seeded version. Choose the one you prefer, and check the ingredients for sesame if you opt for the seeded version.
You’re looking for a roll to enjoy with coffee and cake, and want to be able to check that the specific product is gluten-free. The European Commission sets a maximum of 20 mg/kg of gluten in the product as sold for a product to carry the ‘gluten-free’ claim.
You might prefer a white roll or a seeded version. If you choose PLUS’s seeded version, check the ingredients too: it contains sesame.
You want to find a specific roll labelled as gluten-free. A general category of gluten-free products doesn’t tell you whether the roll you’re looking for is included.
If you have coeliac disease, first check that the specific product is labelled gluten-free. Then compare the varieties and check that you can prepare the rolls according to the instructions for your coffee break.
| What to look for | What to check when buying | Who it matters to |
|---|---|---|
| Gluten-free claim | Check that the current label on the roll says ‘gluten-free’. According to the European Commission, the product as sold must contain no more than 20 mg/kg of gluten to carry this claim. | If I have coeliac disease, I don’t want to have to rely on the shape or name of a roll. For around 46% of these consumers, a gluten-free product claim is the top priority. |
| White, seeded and allergens | Compare the ingredients and allergens for each variety; PLUS’s seeded roll contains sesame. | If you prefer seeds or also have a sesame allergy, the ingredients will determine which variety is right for you. Around 27% of these consumers give this the highest priority. |
| Product and preparation | Look up the specific product and check the preparation instructions on the packaging. | If I want to serve the rolls with coffee and cake, I need to know which product I can buy and how to prepare it. This is the main concern for around 27% of these consumers. |
These descriptions don’t confirm that a roll is gluten-free. According to the European Commission, spelt, rye and barley are also among the gluten-containing cereals covered by the rules for this claim.
Look for ‘gluten-free’ on the specific product and check the current label before buying or serving it.
PLUS’s gluten-free seeded roll contains sesame. The gluten-free claim doesn’t rule out the risk of a sesame allergy.
Compare the ingredients and allergens of the white and seeded versions separately.
A supermarket may show gluten-free products or other rolls without listing a specific gluten-free roll.
Check the individual product, its label and its availability at the retailer you plan to buy it from.
PLUS lists white and seeded versions of its gluten-free rolls, both sold in packs of two.
Albert Heijn lists AH Gluten-Free White Rolls and AH Gluten-Free Seeded Rolls as separate products.
Jumbo has an online category for gluten-free products.
Dirk lists gluten-free Schär Kaiser rolls, among other bread alternatives.
ALDI mentions gluten-free rolls in its general information about rolls and snacks.
Lidl provides information about its gluten-free range.
Under Commission Implementing Regulation (EU) No 828/2014, the claim ‘gluten-free’ can only be used if the product, as sold, contains no more than 20 mg/kg of gluten. If you have coeliac disease, check the claim on the current label of the roll you choose.
No. These names alone don’t tell you whether a product carries a gluten-free claim. Spelt is also one of the gluten-containing cereals covered by European rules. Always check the specific product and its current label.
For both the white and seeded versions, PLUS says to remove the film and bake the rolls for 10 minutes in a preheated oven at 180 °C. Check the instructions on the packaging of your chosen version before preparing them.
