Who is this choice relevant to?

Breakfast eater with coeliac disease

Looks for a roll labelled ‘gluten-free’ and also checks the current packaging of sweet toppings.

Fan of sweet toppings

Wants a bake-at-home roll as a base for jam or fruit spread, for example, and takes the preparation time into account.

Seed lover

Wants to compare the ingredients in multiseed rolls, paying attention to sesame and any other listed allergens.

What should you look for when choosing?

Start by checking the gluten-free label and the allergens on the packaging. Then compare the type of roll, nutritional information and preparation instructions according to what matters to you at breakfast.

What to consider What to check Who is it important for?
Gluten-free label Check the ‘gluten-free’ label, ingredients and allergens on the current packaging. If I have coeliac disease, I don’t want to rely solely on an ingredients list that doesn’t mention wheat. Around 33% of consumers put the gluten-free label first when making this choice.
A base for sweet toppings Compare a white roll with a multiseed version, and check the ingredients and sugars per 100 g alongside your chosen topping. If I’m having jam or fruit spread, I first want to decide which type of roll goes best with it. This is the biggest consideration for around 27% of consumers.
Nutritional information Compare fibre and salt per 100 g; don’t assume the amounts from the word ‘multiseed’. I want to compare the ingredients in different rolls before choosing. That’s why around 20% of consumers prioritise nutritional values and ingredients.
Preparation and availability Check the preparation time and storage instructions on the packaging, and check availability at your store. If I want to bake a roll in the morning, the preparation needs to fit into my schedule. Around 20% of consumers prioritise this practical consideration.

Common mistakes

  • Assuming ‘multiseed’ means more fibre

    Albert Heijn lists 3.2 g of fibre per 100 g for AH Glutenvrij Pistolets wit; PLUS lists 2.7 g per 100 g for its gluten-free multiseed rolls. So the product name doesn’t tell you which of these two contains more fibre.

    Compare the nutritional information per 100 g, and consider your topping separately.

  • Overlooking other allergens

    PLUS gluten-free multiseed rolls contain sesame. AH Glutenvrij Pistolets wit may contain traces of egg, milk, soya, almond and hazelnut, among other things.

    As well as checking the gluten-free label, read the ingredients, allergen information and any warnings about possible traces.

  • Assuming every gluten-free roll contains iodine

    According to the Voedingscentrum, bakers aren’t required to use baker’s salt. So the ingredients in one gluten-free roll don’t automatically apply to another.

    Check the label of each product to see whether it lists iodised salt or baker’s salt.

  • Assuming a product page guarantees stock

    A roll being shown online doesn’t mean it’s available at your store.

    Check availability at your store before planning your breakfast around it.

Brands to consider

AH Glutenvrij

Albert Heijn offers a pre-baked white gluten-free roll that could make a good base for sweet toppings.

  • For AH Glutenvrij Pistolets wit, Albert Heijn lists iodised salt and an oven preparation time of 6–7 minutes at 180 °C.
  • Check the current range and packaging if you’re looking for a different version.

PLUS

PLUS lists white and multiseed rolls labelled ‘gluten-free’. Both are pre-baked and come in packs of two.

  • The multiseed version contains ingredients such as linseed, sesame and seeds; the white version is rice- and tapioca-based.
  • If you have a sesame allergy, take extra care to check the allergen information for the multiseed version.

Consenza

Consenza offers gluten-free multigrain bake-at-home rolls as an alternative if you can’t find a suitable roll.

  • These rolls offer a different type of bread for breakfast or lunch.
  • Check the packaging for the ingredients, allergens and preparation instructions for the exact product.

Schär

Schär offers gluten-free rolls and other types of bread that you can consider alongside rolls.

  • Schär describes Bon Matin as a lightly sweet gluten-free roll that can be eaten with jam, among other things.
  • Bon Matin is a sweet roll, not a neutral bake-at-home roll; compare the nutritional information for each product.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

Is an ingredients list with no wheat enough if you have coeliac disease?

No. Choose a product labelled ‘gluten-free’. Under Implementing Regulation (EU) No 828/2014, that label means the finished product must contain no more than 20 mg of gluten per kg in the EU. Also check the current packaging.

Can a gluten-free roll still contain wheat?

Yes, a product can contain gluten-free wheat starch and still be labelled gluten-free. That doesn’t automatically make it suitable if you have a wheat allergy: check the ingredients and allergen information for the exact product.

Should I check sweet toppings separately too?

Yes. The gluten-free label on a roll says nothing about your chosen topping. Check its packaging too, and avoid contact with crumbs or utensils used for bread containing gluten.

Does every gluten-free roll contain iodised salt?

No, you can’t assume that. According to the Voedingscentrum, bakers aren’t required to use baker’s salt, so check the ingredients for each roll to see whether it contains iodised salt or baker’s salt.

How long should gluten-free bake-at-home rolls go in the oven?

Follow the instructions on the packaging of your chosen roll. Albert Heijn lists 6–7 minutes at 180 °C for AH Glutenvrij Pistolets wit; PLUS lists 10 minutes at 180 °C for its white and multiseed versions.