What should you look for when choosing?
If you have coeliac disease, first check the current gluten-free label and any other allergens. Then make sure the preparation and storage instructions suit the equipment and space you have.
| What to consider |
What to check when buying |
Who it matters to |
| Gluten-free labelling and allergens |
Look for ‘gluten-free’ or the Crossed Grain trademark on the current packaging. Also read the ingredients and allergen information. |
With coeliac disease, I don’t want to have to guess whether a roll is suitable from the name ‘roll’ or ‘multigrain’. Around 42% of consumers prioritise this reassurance that a product is gluten-free. |
| Preparation and storage |
Check whether you need an oven or air fryer, and read the instructions for freezing and using the rolls after defrosting. |
If I share a kitchen and have little freezer space, I want to be able to prepare and store rolls without misjudging how much I can keep. For around 33% of consumers, this convenience matters most. |
| Portions and availability |
Compare the number of rolls and the weight per pack; check which gluten-free product is actually available at your shop. |
When I’m shopping just for myself, I look for a suitable quantity at a shop I can get to. For around 25% of consumers, this practical choice comes first. |
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Frequently asked questions
Can I choose an ordinary spelt or multigrain roll if I have coeliac disease?
Not based on the name ‘spelt’ or ‘multigrain’: it doesn’t tell you that the roll is gluten-free. According to the Netherlands Nutrition Centre, spelt, rye and barley, among other grains, contain gluten. If you’re following a gluten-free diet, check the current packaging for ‘gluten-free’ or the Crossed Grain trademark.
Do I need to check for other allergens in gluten-free rolls too?
Yes. A gluten-free label doesn’t tell you anything about other allergens. Albert Heijn warns that its white gluten-free rolls may contain egg, milk, soya, almonds and hazelnuts; PLUS lists sesame in its multiseed rolls. So always read the packaging of the product you’re buying.
Can I stock up on rolls for my student room?
It’s only practical if the storage instructions and pack size suit your space and eating habits. Albert Heijn says its white gluten-free rolls aren’t suitable for home freezing. Jumbo says its frozen Schär Kaisersemmel must not be refrozen after defrosting and should be used within one day.
How can I tell whether a gluten-free roll contains iodised salt?
Check the ingredients list for the specific roll. NBC describes the use of iodised baker’s salt by Dutch bakeries as part of a covenant; don’t assume every roll has the same ingredients, particularly if it’s imported or organic.