Who are these options relevant to?

Quick shopper with coeliac disease

You’re looking for a familiar gluten-free roll for today. Check the label on the current packaging first. Then consider the cooking time and availability at your shop to see whether the roll fits your plans.

Lunch shopper looking for seeds

You want a seeded roll for a filled lunch and are comparing the ingredients and nutritional information per 100 g. Check whether listed allergens, such as sesame or soya, are relevant to you too.

Shopper who needs to watch out for other allergens

As well as gluten, you check for other ingredients and allergens. A gluten-free label doesn’t tell you whether a product contains sesame or soya, or whether it may contain egg, milk or nuts.

What should you look for when choosing?

Start by checking for a gluten-free label. Then choose between a white roll, a multiseed roll or another gluten-free bread roll, depending on when you’ll eat it and which ingredients matter to you.

White gluten-free bake-at-home rolls

A good choice if: you want a white roll and can use an oven or air fryer before eating. Albert Heijn says AH Glutenvrij Pistolets wit take 6–7 minutes in the oven at 180 °C or 5 minutes in the air fryer at 180 °C.

Keep in mind: according to the product information, the AH version may contain egg, milk, soya, almonds and hazelnuts, and isn’t suitable for freezing at home.

Gluten-free multiseed rolls

A good choice if: you’re specifically looking for a seeded roll and can compare the ingredients for each version.

Keep in mind: PLUS lists sesame seeds in its multiseed rolls and says to cook them in the oven at 180 °C for 10 minutes. Albert Heijn lists soya in its multiseed version and says it may contain egg and nuts.

Another gluten-free bread roll

A good choice if: you don’t need a roll in this particular shape and can find another suitable type at your shop. For example, Dirk stocks gluten-free Schär Kaiser rolls and ciabatta.

Keep in mind: another type of roll may have a different shape, portion size or cooking method. Check for a ‘gluten-free’ label and read the information for the individual product.

What to consider What to check when buying Who it matters to
Gluten-free label Check the current packaging for an explicit ‘gluten-free’ label. Under Commission Implementing Regulation (EU) No 828/2014, this label may be used when the finished product contains no more than 20 mg/kg of gluten. If I’m buying a roll for someone with coeliac disease, I don’t want to rely on the product name. For around 33% of consumers, a gluten-free label is their top purchasing requirement.
Cooking and storage Check that the appliance and cooking time suit when you plan to eat it. Also read the instructions for storing it after opening and freezing it at home. A roll for today needs to fit the time and equipment I have. Around 27% of consumers prioritise quick preparation.
Other allergens and ingredients Read the ingredients and allergen information for each version. Compare nutritional values, such as fibre and protein, on the same basis—for example, per 100 g. I might want a multiseed roll, but I also need to watch out for sesame or soya. For around 20% of consumers, other allergens or the ingredients are their top priority.
Availability and type of roll Check the current range at your chosen shop. If necessary, also search for gluten-free bread rolls and check the individual product page. If my shop doesn’t have a gluten-free roll, I want to know which other type of bread roll will work with my meal. Finding a suitable alternative is the most important factor for around 20% of consumers.

Common mistakes

  • Assuming a spelt or multigrain roll is gluten-free

    The name of a grain or type of bread doesn’t replace a ‘gluten-free’ label. Commission Implementing Regulation (EU) No 828/2014 identifies spelt as a type of wheat that contains gluten.

    If you’re buying for someone with coeliac disease, first look for an explicit gluten-free label on the current packaging.

  • Overlooking other allergens

    Gluten-free rolls may contain other allergens too. PLUS lists sesame seeds in its multiseed version; Albert Heijn lists soya in its multiseed version.

    Read the allergen information for the exact version you’re buying, even if you’ve had the white or multiseed version from the same brand before.

  • Buying more without reading the storage instructions

    Albert Heijn says that the gluten-free rolls reviewed aren’t suitable for freezing at home. Instructions for storing them after opening also matter if you’re only using some of the pack straight away.

    Choose an amount that suits how you’ll use them and follow the storage instructions on the packaging.

    If you don’t use the opened pack in time, you may end up having to throw away leftover bread.

  • Expecting every shop to stock the same range

    Albert Heijn and PLUS list specific gluten-free rolls; the other shops mentioned also stock gluten-free bread rolls or have general gluten-free ranges. That doesn’t tell you what’s available at your local branch.

    Check your shop’s current range before you set off. If you can’t find a roll, look at individual gluten-free bread rolls as an alternative.

Brands and shops to consider

Albert Heijn

Albert Heijn lists AH Glutenvrij Pistolets wit and AH Glutenvrij Pistolets meerzaden as separate products.

  • According to the product information, the white version comes with cooking instructions for both an oven and an air fryer.
  • Allergen information varies by version; check the storage and freezing instructions too.

PLUS

PLUS lists gluten-free rolls in white and multiseed varieties.

  • For its multiseed version, PLUS recommends 10 minutes in the oven at 180 °C.
  • The multiseed version contains sesame seeds; check your shop’s current range too.

Jumbo

Jumbo has an online gluten-free category that includes bread-roll alternatives.

  • Another type of gluten-free bread roll could be an option if you don’t need a roll in a particular shape.
  • If you specifically want this type of roll, check whether each product is actually a gluten-free roll.

Dirk

Dirk stocks gluten-free Schär bread rolls as an alternative to a roll in this particular shape.

  • The alternatives shown include Kaiser rolls, mini baguettes and ciabatta.
  • Don’t confuse these products with regular bake-at-home rolls; check the label on the product you choose.

ALDI

ALDI mentions gluten-free bread rolls in its information about bread and bake-at-home rolls.

  • The bread-roll category is a good place to look for an alternative.
  • If you’re specifically looking for a gluten-free roll, check the product and what your local branch stocks before you visit.

Lidl

Lidl provides ingredient and allergen information for its fresh-from-the-oven bread range.

  • This information can help you assess an individual bread product.
  • Don’t rely on the shape of the roll alone: check the current product and look for an explicit gluten-free label.

A bread-roll alternative on Joybuy

If you don’t need a roll in a particular shape, you could consider a mini baguette instead. If you have coeliac disease, always check the current packaging for a gluten-free label, as well as the allergens and cooking instructions, before choosing a product.

Gv Baguette Mini 7 Pieces

Gv Baguette Mini 7 Pieces

A mini baguette to consider as an alternative to a roll; the product name says there are seven pieces. Check the current packaging for a ‘gluten-free’ label, the cooking instructions and the baking time. The product information lists soya and possible traces of lupin and mustard; compare these details with the packaging if these allergens are relevant to you.

View on Joybuy

Frequently asked questions

When can I choose a roll for someone with coeliac disease?

Choose a product with an explicit ‘gluten-free’ label and check the current packaging. Under Commission Implementing Regulation (EU) No 828/2014, this label may be used when the finished product contains no more than 20 mg/kg of gluten. A name such as multigrain or spelt doesn’t, on its own, mean a product is gluten-free.

Is a spelt roll gluten-free?

No, spelt isn’t automatically a gluten-free alternative. Commission Implementing Regulation (EU) No 828/2014 identifies spelt as a type of wheat that contains gluten. If you have coeliac disease, choose a product based on the explicit gluten-free label on the finished product.

Do I need to check for other allergens in gluten-free rolls?

Yes. A gluten-free label doesn’t tell you anything about other allergens. PLUS lists sesame seeds in its multiseed rolls; Albert Heijn lists soya in its multiseed version and says it may contain egg and nuts, among other things. So always read the current information for the version you’re buying.

Does gluten-free also mean a roll contains no iodised salt?

No, that doesn’t follow from a gluten-free label. Albert Heijn lists iodised salt in AH Glutenvrij Pistolets wit. If you want to check for this ingredient, read the ingredients list for the specific product.