Who is this choice relevant to?

A guest with coeliac disease

They want a roll to go with pea soup that’s labelled ‘gluten-free’ on the packaging and won’t come into contact with ordinary bread crumbs when served. According to the Voedingscentrum, even a stray crumb can cause symptoms for someone with coeliac disease.

A host who wants to serve it separately

They want to keep the gluten-free roll clearly separate when ordinary rolls are also on the table. This means taking care with the breadboard, knife, tongs and serving basket.

A shopper comparing bread labels

Once they’ve checked that it’s labelled ‘gluten-free’, they want to choose between white, multiseed or another type of bread. Ingredients, other allergens and nutritional values vary by product, so it’s important to compare the current packaging.

What should you look for when choosing?

If someone with coeliac disease is joining you for a meal, start by checking that the roll is labelled ‘gluten-free’. Then consider how you’ll prepare and serve it separately from ordinary bread. Only after that should you compare the type of bread and its nutritional information.

What to look for What to check when buying Who it matters to
Gluten-free labelling Check the current packaging of the specific roll for the ‘gluten-free’ label. Don’t rely on the product name or shop category alone. If I’m choosing a roll to go with soup for someone with coeliac disease, I want to be able to see the gluten-free label on that product. For around 50% of consumers, this is their main concern when buying.
Serving it separately Consider whether you can use a separate breadboard and serving utensils for the gluten-free roll. When ordinary rolls are on the table alongside the gluten-free one, I want to avoid transferring crumbs with a knife or tongs. This is the main concern for around 30% of consumers.
Type of bread and nutritional information Compare the ingredients, other allergens and nutritional values per 100 g. Check the packaging to see whether it mentions iodised salt. After choosing a gluten-free option, I want to know whether white, multiseed or another type of bread suits my preferences, without making assumptions about fibre or iodine based on the name. For around 20% of consumers, this comparison matters most.

Common mistakes

  • Assuming a roll category is a gluten-free selection

    A supermarket may list ordinary rolls and gluten-free products in separate categories. Jumbo, for example, lists standard rolls in its roll category. That category name says nothing about whether an individual roll is labelled gluten-free.

    Check the label on the specific product before choosing it for someone with coeliac disease.

  • Only thinking about crumbs when it’s time to serve

    Even a roll labelled ‘gluten-free’ can come into contact with ordinary bread when it’s cut, heated or put out on the table. The Voedingscentrum points out that even a stray bread crumb can cause symptoms for someone with coeliac disease.

    Keep the roll separate and use clean, separate knives, boards, tongs and serving baskets.

  • Assuming ‘multiseed’ means it’s more nutritious

    The name of a roll doesn’t tell you how much fibre or salt it contains. Iodine isn’t a given either: according to the Voedingscentrum, bakers aren’t required to use bakers’ salt.

    Compare the nutritional values of rolls per 100 g, and check the ingredients list for iodised salt if it’s relevant to your choice.

Brands to consider

The product types mentioned can help you narrow down your search, but a brand name is no substitute for checking the ‘gluten-free’ label and the current packaging.

AH Glutenvrij

Albert Heijn lists both white rolls and multiseed rolls under its own-brand AH Glutenvrij range.

  • Both products are specifically rolls, so you can choose between white and multiseed.
  • Check the current packaging for ingredients, other allergens, nutritional values and preparation instructions.

Jumbo

Jumbo lists a gluten-free category online, alongside a separate category for rolls.

  • The gluten-free category includes different types of bread to consider for a soup meal.
  • A product in the roll category isn’t automatically gluten-free; check the label on each roll.

Schär

Jumbo lists, among other products in its gluten-free range, a gluten-free Schär burger bun.

  • Another type of bread is an option if you don’t need the shape of a roll.
  • A burger bun isn’t a roll; check the packaging and preparation instructions for the product you choose.

Consenza

Jumbo lists, among other products in its gluten-free range, brown bread and gluten-free pitta breads from Consenza.

  • These types of bread offer an alternative to a roll with soup.
  • Check the label on the specific product for ‘gluten-free’ labelling, other allergens and instructions for use.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

If I have coeliac disease, can I remove the crumbs from an ordinary roll?

No. Removing the crumbs doesn’t make an ordinary roll gluten-free. According to the Voedingscentrum, even a stray bread crumb can cause symptoms for someone with coeliac disease. Choose a product labelled ‘gluten-free’ and serve it separately from ordinary bread.

Does ‘gluten-free’ mean a roll contains absolutely no gluten?

No. ‘Gluten-free’ doesn’t literally mean that there can’t be any traces of gluten. Check the label on the roll’s current packaging, and also avoid contact with ordinary bread crumbs during preparation and serving.

Are gluten-free rolls also free from other allergens?

Not automatically. If you have other allergies, check the ingredients and allergen information on the specific packaging. The ‘gluten-free’ label alone doesn’t tell you anything about other allergens.

Do gluten-free rolls always contain iodine?

No. Don’t assume a particular iodine content based on the type of bread. According to the Voedingscentrum, bread can contain iodine from bakers’ salt, but bakers aren’t required to use it. So check the ingredients and nutritional information for the roll you choose.