Who are these rolls suitable for?

Shoppers with coeliac disease

You’re looking for a roll explicitly labelled ‘gluten-free’ and want to be able to check the ingredients and allergens on the packaging when it arrives.

Online shoppers who want to bake them at home

You’re looking for a part-baked roll you can order, and want to know how long it takes to prepare and how to store the rolls.

Shoppers with other allergen requirements

If you also need to avoid sesame, soya, milk, eggs or nuts, for example, the allergen information for the exact variety matters more than the ‘gluten-free’ label alone.

What should you look for when choosing?

First, check that the exact roll is labelled gluten-free. Then compare the ingredients and check whether the variety you want can be ordered to your postcode and suits the occasion.

What to consider What to check when buying Who it matters to
Gluten-free label Check that the exact variety is labelled ‘gluten-free’ and read the packaging when it arrives. If I have coeliac disease, I don’t want an ordinary roll substituted for the gluten-free one I ordered. For around 36% of consumers, the gluten-free label is the top priority.
Online availability Check whether you can add the white or seeded variety to your basket for your postcode and have it delivered. If I need rolls for a planned delivery, the variety I’ve chosen must be available to order. Around 29% of consumers give availability the highest priority.
Other allergens Read the ingredients and check which allergens are present or may be present in each variety. If I also need to avoid sesame or other allergens, ‘gluten-free’ doesn’t tell me enough. For around 21% of consumers, other ingredients and allergens matter most.
Preparation and storage Compare the baking times and follow the storage instructions, especially after opening. I want to bake the rolls when I need them, without ordering more than I can use according to the storage instructions. Preparation and managing supplies come first for around 14% of consumers.

Common mistakes

  • Mistaking an ordinary roll for a gluten-free one

    ‘Rustic’, ‘sourdough’ and ‘spelt’ don’t mean gluten-free. For example, G'woon’s White Rustic Rolls on Joybuy list wheat and spelt.

    If you have coeliac disease, look for an explicit ‘gluten-free’ label on the exact product and check the ingredients and allergens.

  • Only checking for gluten in seeded rolls

    PLUS’s gluten-free seeded rolls contain sesame. AH Gluten-Free White Rolls may contain egg, milk, soya, almond and hazelnut.

    Even with a gluten-free product, read the full ingredients and allergen information for the variety you’ve chosen.

  • Assuming a range listing confirms delivery

    A product listing doesn’t mean you can order the rolls for your postcode and preferred delivery time. An older product page doesn’t confirm that the item is currently available either.

    Before checking out, make sure you can add the exact variety to your basket. Don’t substitute another roll without checking its packaging.

  • Ordering more than you can use according to the storage instructions

    Albert Heijn says its white gluten-free rolls aren’t suitable for freezing at home. The stated baking time also differs from that of the PLUS varieties.

    Choose the number of packs to suit when you plan to eat them, and follow the storage and baking instructions on the packaging.

    If you don’t use the rolls soon enough after opening, some of the pack may go to waste.

Brands to compare

With each of these brands, compare the exact product: a gluten-free bread range doesn’t mean that every product is a roll or can be delivered to your address.

AH Glutenvrij

Albert Heijn lists AH Gluten-Free White Rolls as a pack of two part-baked rolls.

  • The white variety is labelled gluten-free; Albert Heijn gives an oven time of 6–7 minutes at 180 °C.
  • According to Albert Heijn, this variety may contain egg, milk, soya, almond and hazelnut. Check the packaging, even if you’ve bought the same product before.

PLUS

PLUS lists both white and seeded rolls labelled gluten-free, each in a pack of two.

  • PLUS gives a preparation time of 10 minutes at 180 °C for both varieties.
  • The seeded variety contains sesame. Check which variety you’re ordering and read the relevant allergen information.

Consenza

Consenza lists white, poppy seed and seeded rolls among its fresh bread products.

  • The different varieties give you a starting point if you’re specifically looking for gluten-free rolls.
  • Check with the supermarket whether the exact variety is available to order, and compare the current ingredients and preparation instructions.

Schär

Dirk lists gluten-free bread alternatives from Schär, including Mini Baguette, Kaiser Rolls and multigrain rolls.

  • These offer other types of bread to consider if you’re not set on having a roll.
  • Don’t treat them as identical to rolls: compare the size, ingredients and preparation instructions of the product you choose.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

When can a roll be labelled ‘gluten-free’?

Under Commission Implementing Regulation (EU) No 828/2014, the label ‘gluten-free’ may be used if the food, as sold to the final consumer, contains no more than 20 mg/kg of gluten. When buying, check the label on the exact roll and read the packaging when it arrives.

Should I choose a white or seeded roll?

Choose according to the ingredients you want and the information for the exact variety. PLUS lists linseed, sesame, sunflower seeds and pumpkin seeds in its gluten-free seeded rolls; the white varieties from AH and PLUS have different ingredients and allergen information.

Are gluten-free rolls also free from other allergens?

No. The label ‘gluten-free’ doesn’t mean that other allergens are absent. PLUS Gluten-Free Seeded Rolls contain sesame, while Albert Heijn says its white gluten-free rolls may contain egg, milk, soya, almond and hazelnut.

Why should I still read the label after ordering online?

The packaging gives you the information for the product you’ve received. The Netherlands Food and Consumer Product Safety Authority explains the mandatory allergen labelling on packaging; when your order arrives, check it against your requirements, even if you’ve already read the online product description.

Does every gluten-free roll contain iodised salt?

The ‘gluten-free’ label doesn’t tell you that. Albert Heijn lists ‘iodised salt’ in AH Gluten-Free White Rolls; the product descriptions for PLUS’s white and seeded rolls list ‘salt’. If this distinction matters to you, check the ingredients on the exact pack.