Who is this important for?

People with coeliac disease who eat alone

You’re looking for a roll labelled gluten-free, in a size that suits one meal. If you open a multi-pack, check the storage instructions too.

Shoppers who want to limit leftovers

A single roll or a small pack may be a better fit for your meal. Check whether the product is available at your shop and how long it can be kept once opened.

Shoppers comparing ingredients and allergens

As well as checking that a roll is labelled gluten-free, you’ll want to know whether it contains ingredients such as sesame, soya or gluten-free wheat starch. Check the latest ingredients and allergen information to find out.

What should you look for when choosing?

Start by checking that it’s labelled gluten-free. Then compare what matters most for your meal for one: the quantity, other allergens, or how the product is prepared and stored.

What to consider What to check before buying Who is this most important to?
Gluten-free labelling The gluten-free label and the latest allergen information. If I have coeliac disease, I want to check first that the roll is labelled gluten-free. This is the top priority for around 33% of consumers.
Portion size and leftovers The number of rolls and the storage instructions once opened. For one meal, I want to know whether I can use the second roll before it can no longer be stored. Portion size is the top priority for around 27% of consumers.
Other allergens The ingredients list and any allergen or possible trace warnings. Even with a gluten-free roll, I need to be able to check the ingredients that matter to me. Around 20% of consumers give these ingredients top priority.
Preparation and storage Whether the product needs to be defrosted or baked, and how it should be stored. When I’m short on time, I want to know whether the roll fits into my usual kitchen routine. Ease of preparation matters most to around 20% of consumers.

Common mistakes

  • Choosing an ordinary roll because it’s small

    Size doesn’t tell you whether a roll is gluten-free. The Netherlands Food and Consumer Product Safety Authority sets requirements for using the term ‘gluten-free’ on food products.

    Look for the gluten-free label on the latest packaging, then read the ingredients and allergen information.

  • Assuming gluten-free means free from other allergens

    A gluten-free product may still contain other declared allergens. The products reviewed list ingredients such as sesame, soya or wheat in the form of gluten-free wheat starch.

    Compare the full allergen information with the ingredients that matter to you.

  • Buying a two-pack without a plan for the second roll

    A pack of two won’t necessarily suit one meal. Albert Heijn gives storage instructions for AH Glutenvrij Pistolets wit once opened and advises against freezing this product at home.

    Before buying, check whether you’ll use both rolls or can store the second one according to the label.

    If not, the second roll may go unused.

  • Assuming every roll contains iodised salt

    Ingredients vary by product: Albert Heijn lists iodised salt in its white gluten-free rolls, while PLUS lists salt in its multiseed rolls.

    If the iodine content matters to you, check the ingredients on the packaging of the specific product.

Brands to compare

Albert Heijn

Albert Heijn describes white gluten-free bake-off rolls in a pack of two, as well as a multiseed variety.

  • Albert Heijn lists two 65 g rolls in the white variety.
  • Check whether the multiseed variety is currently available, and follow the storage instructions for the white variety; freezing it at home is not recommended.

PLUS

PLUS lists gluten-free multiseed rolls in a two-pack, as well as a separately wrapped Ouni roll.

  • The choice of a two-pack or a single roll makes portion sizes easy to compare.
  • The PLUS multiseed variety contains sesame; the Ouni product page reviewed said the roll wasn’t available at the selected shop.

Jumbo

Jumbo has an online category for gluten-free products, including bakery items.

  • The category is a good place to start when looking for bread alternatives.
  • For any roll you find, check its type, label and availability at your shop or in your delivery area.

Dirk

Dirk lists gluten-free bread and bread roll alternatives online, including products from Schär.

  • You can compare alternative rolls if you can’t find a suitable one.
  • A different type of roll won’t automatically be the same as a crusty roll; compare the size, ingredients and preparation method of each product.

Lidl

Lidl offers a gluten-free range, with additional products available for limited periods.

  • The range can be a useful starting point when looking for a bread alternative.
  • Check what your shop currently stocks if you’re looking for a specific gluten-free roll.

ALDI

ALDI lists gluten-free options in its bread and bakery range.

  • You can look there for a gluten-free bread alternative.
  • Before choosing a product for one meal, check its ingredients, allergens and portion information.

A gluten-free bread alternative at Joybuy

These mini baguettes are designed to be prepared at home. Consider them as another gluten-free bread option if a crusty roll isn’t right for you; check the packaging before planning a portion for one meal.

Gv Baguette Mini 7 Pieces, mini baguette product

Gv Baguette Mini 7 Pieces

An alternative if you’d like to prepare a different gluten-free bread roll yourself.

Check the quantity and preparation instructions on the latest packaging before deciding how many to make for one meal.

Check the ingredients and allergens too: the product information lists soya and possible traces of lupin and mustard.

View at Joybuy

Frequently asked questions

Can a product containing wheat still be gluten-free?

Yes, provided the product meets the requirements for being labelled gluten-free. The Netherlands Food and Consumer Product Safety Authority says that any gluten-containing cereal used must be clearly identified as an allergen; the Ouni roll lists both gluten-free wheat starch and wheat as an allergen. So check the gluten-free label and the allergen information.

Does every gluten-free roll contain iodised salt?

You can’t tell from the product category alone. Albert Heijn lists iodised salt in AH Glutenvrij Pistolets wit, while PLUS lists salt in its gluten-free multiseed rolls. Check the label of the roll you want to buy.

Can I store or freeze the second roll from a two-pack?

Follow the instructions for the specific product. Albert Heijn says that AH Glutenvrij Pistolets wit should be kept in the fridge once opened and has a limited shelf life, and that it isn’t suitable for freezing at home. Check these instructions before choosing a two-pack for one meal.

What should I check besides the gluten-free label?

Read the ingredients and allergen information, check the number of rolls, and look at the preparation and storage instructions. If you’re buying a single roll, check whether it’s available at your shop too; the PLUS product page reviewed said the Ouni roll wasn’t available at the selected shop.