Who is this relevant to?

Coffee drinker with coeliac disease

You’re looking for a roll clearly labelled gluten-free and want to avoid contact with crumbs from ordinary bread when storing, baking and adding toppings.

Multiseed roll enthusiast

You fancy seeds with your coffee, but check that the ingredients suit you. PLUS’s gluten-free multiseed roll lists sesame seeds.

Label-conscious shopper

As well as checking the gluten-free label, you compare other allergens, ingredients, nutritional information and how long the rolls take to bake.

What should you look for when choosing?

Start by checking the gluten-free label and making sure you can prepare the roll without cross-contamination. Then consider the other ingredients, the type of roll you want and what’s practically available.

What to consider What to check before buying Who should pay particular attention?
Gluten-free and kept clear of crumbs Check that the packaging says ‘gluten-free’ and, at home, use clean equipment kept separate from ordinary bread. Under Commission Implementing Regulation (EU) No 828/2014, a food may be labelled ‘gluten-free’ for the final consumer if it contains no more than 20 mg of gluten per kg. If I have coeliac disease, I need to be sure the roll is gluten-free and prepare it without contact with crumbs from ordinary bread. This is the top priority for around 39% of consumers.
Other ingredients and allergens Read the ingredients and allergen information: PLUS’s multiseed version lists sesame seeds, while Allergento’s white roll lists lupin flour and milk powder. As well as gluten, I may need to avoid sesame, milk or lupin; the name of the roll doesn’t tell me enough. For around 23% of consumers, this is the most important additional consideration.
Type of roll and baking Choose between white and multiseed, and read the preparation instructions. PLUS says both pre-baked versions need 10 minutes in a preheated oven at 180 °C. With my coffee, I want to know whether I’d prefer a white roll or one with seeds, and whether I have time to bake it. Around 23% of consumers prioritise this preference and preparation time.
Packaging and availability Check the pack size and whether your chosen version is available from the shop or delivery service you want to use; PLUS lists packs of two for the versions mentioned. I want to be able to pick up or have delivered a pack that suits my coffee break. For around 15% of consumers, practical availability is the first consideration after ensuring the product is gluten-free.

Common mistakes

  • Assuming an ordinary or spelt roll is a gluten-free alternative

    Spelt and ordinary wheat contain gluten. The type of grain or a simple-sounding ingredient name is no substitute for a ‘gluten-free’ label.

    If you have coeliac disease, check the gluten-free label first, then read the full ingredients and allergen information.

  • Forgetting about preparation at home

    Even a gluten-free roll can come into contact with crumbs from ordinary bread while it’s being baked or topped.

    Use a clean rack, knife and work surface, keep the roll separate, and watch out for crumbs in the toppings too.

  • Assuming multiseed means allergen-free

    Gluten-free doesn’t mean free from other allergens. PLUS’s multiseed roll lists sesame seeds; Allergento’s white roll lists lupin flour and milk powder, among other ingredients.

    Check the latest label for every version, even if you’ve bought a different gluten-free roll before.

  • Assuming every gluten-free roll contains iodised salt

    The ‘gluten-free’ label doesn’t tell you whether a roll contains iodine. Voedingscentrum advises checking the label or asking the baker about this when buying gluten-free bread.

    Check the packaging and, if it’s unclear, ask which salt has been used in the roll.

Brands to consider

Albert Heijn

Albert Heijn lists AH Gluten-Free White Rolls and AH Gluten-Free Multiseed Rolls.

  • You can choose between a white and a multiseed version in this product range.
  • Before buying, check the latest packaging for ingredients, allergens and preparation instructions; Albert Heijn says product information can change.

PLUS

PLUS lists pre-baked gluten-free rolls in white and multiseed versions, both sold in packs of two.

  • PLUS says both versions take 10 minutes to bake at 180 °C, so you can plan ahead.
  • The multiseed version contains sesame seeds. Always check the latest label for these products too.

Allergento

Specialist bakery Allergento offers white gluten-free rolls.

  • The product information lists gluten-free wheat starch, among other ingredients, and recommends baking for a few minutes at 180 °C.
  • The ingredients also include lupin flour and milk powder; check that the latest label suits your allergen requirements.

Rolls on Joybuy

Related products will appear here soon.

Frequently asked questions

When can a roll be labelled ‘gluten-free’?

Under Commission Implementing Regulation (EU) No 828/2014, this label may be used in the Netherlands if the food contains no more than 20 mg of gluten per kg for the final consumer. If you have coeliac disease, check the packaging: ‘spelt’ or ‘wheat-free’ is not the same as ‘gluten-free’.

How can I prevent cross-contamination when serving?

Keep the gluten-free roll and its toppings away from crumbs from ordinary bread, and use a clean rack, knife and work surface. Voedingscentrum points out that even a single breadcrumb can cause problems for someone with coeliac disease.

How long should PLUS gluten-free rolls be baked for?

For both the white and multiseed versions, PLUS says to remove the film and bake the rolls for 10 minutes in a preheated oven at 180 °C. For other versions, follow the instructions on the packaging.

Does a gluten-free roll automatically contain iodised baker’s salt?

No. The ‘gluten-free’ label alone tells you nothing about iodine. For gluten-free bread, Voedingscentrum advises checking the label or asking the baker whether it contains iodine.