Who is this choice important for?

People buying for someone with coeliac disease

You’re looking for a roll labelled gluten-free and want to prevent it coming into contact with crumbs from ordinary bread while it’s being stored, baked or filled.

People who also need to avoid another allergen

As well as checking the gluten-free label, check the ingredients and allergen warnings for each variety, including any allergens you need to avoid, such as sesame, soya, milk, egg or nuts.

People who regularly eat gluten-free bread

You compare white and multiseed rolls for their nutritional information and ingredients, and check whether they contain iodised salt or baker’s salt.

What should you look for in gluten-free rolls?

First, check the gluten-free label and the allergens in the exact variety you’re buying. Then compare the nutritional information and check how to store and bake the roll.

What to look for What to check when buying Who it matters to
Gluten-free status and cross-contamination Look for the gluten-free label on the packaging. At home, use clean utensils and make sure there are no crumbs from ordinary bread. If I’m baking for someone with coeliac disease, I want to know which roll I’m using and prepare it safely. For around 42% of consumers, gluten-free suitability is the top priority.
Other allergens Read the ingredients and allergen warnings for the variety you’ve chosen; gluten-free doesn’t mean free from other allergens. If I have another allergy, I want to know whether a particular white or multiseed variety contains an ingredient I need to avoid. Around 25% of consumers prioritise checking for these additional allergens.
Nutritional information and iodine Compare nutritional values on the same basis, for example per 100 g, and check whether the ingredients include iodised salt or baker’s salt. People who often eat gluten-free bread want to compare its nutritional value and know whether it contains iodised salt. This is the most important factor for around 17% of consumers.
Storage and baking Check the storage and baking instructions on the packaging, and whether the variety you want is available where you shop. If I want to bake a roll soon, the preparation and storage instructions need to fit my plans. This practical consideration is the deciding factor for around 16% of consumers.

Common mistakes when choosing and preparing rolls

  • Assuming a spelt or multigrain roll is gluten-free

    A name such as spelt, brown or multigrain doesn’t mean a roll is suitable for someone with coeliac disease. Spelt is a type of wheat.

    Choose a roll that is explicitly labelled gluten-free and read the packaging of the product you’re buying.

  • Stopping reading once you see the gluten-free label

    A gluten-free roll may still contain another allergen or carry a warning about one. For example, the PLUS multiseed variety lists sesame.

    For every variety, check both the ingredients and any allergen information that’s relevant to you.

  • Preparing the roll next to ordinary bread

    The Dutch Coeliac Society says gluten can get onto a gluten-free product through crumbs and kitchen utensils, among other things.

    Use a clean surface and clean utensils. Keep shared spreads containing bread crumbs away from the roll, too.

  • Assuming every roll contains iodised salt

    The Netherlands Nutrition Centre points out that not every baker uses baker’s salt. If you eat little bread or bread without iodised salt, you may get less iodine from bread as a result.

    Check the ingredients for iodised salt or baker’s salt, and consider your iodine intake as part of your overall diet.

Brands and product ranges to consider

Albert Heijn

Albert Heijn offers a white roll for baking under its AH Glutenvrij range, with an explicit gluten-free label.

  • Albert Heijn says that AH Glutenvrij white rolls are baked in a dedicated gluten-free bakery.
  • The product information warns that the rolls may contain egg, milk, soya, almonds and hazelnuts. Check the packaging if you have an allergy to any of these.

PLUS

PLUS lists gluten-free multiseed rolls as a separate product variety.

  • The product information lists seeds and kernels as ingredients in this multiseed variety.
  • Sesame is listed as an allergen; the gluten-free label doesn’t automatically make the product suitable for someone with a sesame allergy.

Jumbo

Jumbo sells rolls in a range of varieties, including white, brown, multiseed and spelt.

  • The individual variety names help you identify the type of roll you want.
  • None of these names confirms that a roll is gluten-free. Check the packaging of the specific product to be sure.

Lidl

At Lidl, store information is linked to the branch you select.

  • Select your branch to view information for that store.
  • A store listing doesn’t tell you whether an individual roll is gluten-free; always check the product packaging.

Products at Joybuy

Related products coming soon.

Frequently asked questions

Is a spelt roll suitable for someone with coeliac disease?

An ordinary spelt roll isn’t a gluten-free alternative: spelt is a type of wheat. If you’re buying for someone with coeliac disease, look for a product that is explicitly labelled gluten-free and check the current packaging.

Do I need to check for other allergens if a product is labelled gluten-free?

Yes. The gluten-free label says nothing about whether other allergens are present. Read the ingredients and warnings for the variety you’ve chosen; for example, PLUS’s gluten-free multiseed rolls list sesame.

How can I keep a gluten-free roll free from gluten crumbs while preparing it?

Use a clean surface, clean hands and clean utensils when baking and filling the roll. The Dutch Coeliac Society says gluten can get onto a gluten-free product through contact with crumbs and kitchen utensils, among other things.

Does a gluten-free roll automatically contain iodised salt?

No. Check the ingredients for iodised salt or baker’s salt. According to the Netherlands Nutrition Centre, not every baker is required to use baker’s salt. If you eat little bread or bread without iodised salt, consider your iodine intake as part of your overall diet.