What should you look for when choosing?
Check the gluten-free label, other allergens and whether the rolls can be served separately before comparing portion sizes and baking times.
| What to consider | What to check when buying | Most relevant to |
| Gluten and cross-contamination |
Look for ‘gluten-free’ on the current packaging. Also use clean serving utensils and fillings without crumbs from ordinary rolls. |
If my child has coeliac disease, I want to be able to serve them a suitable roll without it coming into contact with ordinary rolls. For around 50% of consumers, gluten safety would be the top priority. |
| Other allergens |
Read the ingredients and the ‘contains’ and ‘may contain’ statements, even on a gluten-free product. |
If a child also needs to avoid egg, milk, soya or nuts, I want to know whether this particular roll is suitable. For around 30% of consumers, checking for other allergens would come first. |
| Portions and preparation |
Compare the number of rolls, baking time and storage instructions on the pack you choose. |
For a small, planned get-together, I want to have enough rolls and know when to bake them. Around 20% of consumers would put portions and preparation first when choosing, as long as the rolls meet their dietary needs. |
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Frequently asked questions
Can a child with coeliac disease eat an ordinary or spelt roll?
An ordinary or spelt roll isn’t a substitute for a gluten-free roll if your child has coeliac disease. The tested standard frozen roll from Jumbo contains wheat flour; Jumbo lists gluten, spelt and wheat in its organic spelt roll. The Voedingscentrum describes a lifelong gluten-free diet as the treatment for coeliac disease.
What does ‘gluten-free’ mean on a pack of rolls?
Under European Union Implementing Regulation (EU) No 828/2014, a food for the final consumer may only be labelled ‘gluten-free’ if it contains no more than 20 mg/kg of gluten. Also check the current ingredients and allergen information if a child needs to avoid other substances.
How should I serve gluten-free rolls alongside ordinary rolls?
Prepare and serve the gluten-free rolls separately, using a clean plate, knife and tongs, and fillings without bread crumbs. The Voedingscentrum warns that even a stray bread crumb can cause symptoms in someone with coeliac disease. Before packing food for school or childcare, also check their rules on allergens, sharing food and separate packaging.
Are gluten-free rolls also suitable for someone with another food allergy?
Not automatically. Check the ingredients and statements such as ‘contains’ and ‘may contain’ for each product. Albert Heijn lists possible traces of egg, milk, soya, almond and hazelnut in its tested white gluten-free rolls. Check the packaging you’ll actually be using against the allergens that are relevant to the child.