Who are these options relevant for?

People with coeliac disease who put the label first

You’re looking for a roll that is explicitly labelled gluten-free, and you also want to avoid it coming into contact with gluten crumbs at home. The Dutch Coeliac Society stresses both the need to avoid gluten and the importance of preventing cross-contamination.

People looking specifically for a roll

You want a white or multiseed roll, not just any other gluten-free bread product. Albert Heijn and PLUS list these varieties; if you shop elsewhere, check the exact product type and current packaging.

People who also check the ingredients

As well as checking that it’s labelled gluten-free, you want to know what’s in the roll. If you eat little bread or want to know whether a product contains iodised salt, check the ingredients list and, if needed, ask a specialist dietitian for advice. The Netherlands Nutrition Centre highlights iodine as something to consider if you eat little bread or bread without iodised salt.

What should you look for when choosing?

Start by checking the gluten-free label on the packaging. Then compare the type of bread and variety, and think about how you’ll store and prepare the roll at home without exposing it to gluten crumbs.

What to consider What to check when buying Who is this most important for?
Gluten-free label Check that the current packaging says ‘gluten-free’, and read the ingredients and warnings. If I’m buying a roll for someone with coeliac disease, I don’t want to rely on an online product name alone. For around 50% of consumers, confirmed gluten-free status would be their main concern when buying.
Type and variety Check that it really is a roll, and look at whether it’s the white or multiseed variety and how many are in the pack. I’m looking for a roll for breakfast or lunch and want to know whether my preferred variety is available. This particular type of bread would be the top priority for around 30% of consumers.
Using it at home and ingredients Plan to store it separately and use clean utensils; check the ingredients list for iodised salt if that matters to your choice. In a kitchen where ordinary bread is also kept, I want to avoid gluten crumbs and know what’s in my roll. Around 20% of consumers would see this as their main concern.

Common mistakes

  • Assuming a sourdough or spelt roll is gluten-free

    Sourdough and organic don’t mean gluten-free. The Netherlands Nutrition Centre points out that wheat, including spelt, contains gluten.

    If you’re buying for someone with coeliac disease, choose a roll whose current packaging explicitly says ‘gluten-free’.

  • Assuming a gluten-free range includes gluten-free rolls

    A shop may list other gluten-free bread products without offering a roll in the shape you’re looking for.

    Check the exact product name and packaging. If rolls aren’t available, assess another bread product by checking its own gluten-free label.

  • Forgetting about gluten crumbs after buying

    The Dutch Coeliac Society says that shared chopping boards, knives and other surfaces can transfer gluten to gluten-free food.

    Store the rolls separately and use clean surfaces and utensils.

  • Assuming every gluten-free roll contains iodised salt

    The fact that bakers’ salt with iodine can be used in bakery products doesn’t mean that it’s in every gluten-free roll. The Netherlands Nutrition Centre highlights eating little bread or bread without iodised salt as something to consider when it comes to iodine intake.

    Check the ingredients list if this matters to your choice, and if needed, discuss any questions about your long-term diet with a specialist dietitian.

Brands to consider

Albert Heijn

Albert Heijn lists AH Gluten-free White Rolls and AH Gluten-free Multiseed Rolls as separate products.

  • The product names distinguish between white and multiseed varieties.
  • Check the current packaging for ingredients, allergens and nutritional information.

PLUS

PLUS lists gluten-free white and multiseed rolls, both in packs of two.

  • The product type and pack size are listed for both varieties.
  • PLUS warns that product information may change, so check the packaging.

Jumbo

Jumbo has an online gluten-free category that includes bakery products.

  • The category is a useful starting point when looking for another gluten-free bread product.
  • Check rolls as individual products; a category listing doesn’t confirm that the bread is in the shape you want.

ALDI

ALDI lists gluten-free bread among its bakery products.

  • Other gluten-free bread options may be worth considering if you don’t need a roll.
  • ALDI’s ordinary white roll should not be chosen as an alternative for someone with coeliac disease unless it is labelled gluten-free.

Lidl

Lidl provides information about a gluten-free range.

  • The range can be a starting point for a more specific product search.
  • Check current availability, and don’t confuse ordinary white rolls with gluten-free products.

Dirk

Dirk lists, among other products, a gluten-free Schär bread product alongside ordinary rolls.

  • Another gluten-free bread product may be an option if the shape of a roll isn’t essential.
  • Check rolls individually for a gluten-free label; ordinary rolls aren’t automatically suitable.

Another bread product on Joybuy

These mini baguettes are only relevant if you’re happy with a different type of bread instead of a roll. Before buying, check what type of bread is in the pack and whether the packaging says ‘gluten-free’.

Gv Mini Baguette, 7 pieces

Gv Mini Baguette, 7 pieces

Only consider this product if mini baguettes suit your needs better than rolls.

The product information lists seven pieces, but it’s unclear whether these are ready-to-eat rolls or a mix. Check the packaging and preparation instructions before buying.

Before use, check the gluten-free label and current allergen information on the packaging; the product information mentions soya and possible traces of lupin and mustard.

View on Joybuy

Frequently asked questions

Is an ordinary white, sourdough or spelt roll suitable for someone with coeliac disease?

No, not unless the current packaging explicitly says ‘gluten-free’. Wheat contains gluten and spelt is a type of wheat; sourdough doesn’t change that.

What does ‘gluten-free’ on a roll’s packaging mean?

According to Implementing Regulation (EU) No 828/2014, a food may only be labelled ‘gluten-free’ if the gluten content of the product sold to the final consumer is no more than 20 mg/kg. Check the label on the current packaging of the roll you’re buying.

Should I check the packaging if a roll is described as gluten-free online?

Yes, check the packaging you receive. PLUS points out that ingredients, nutritional values, and dietary and allergy information may change; an online product title is no substitute for the current label.

How can I avoid contact with gluten crumbs when serving rolls?

Use clean, separate surfaces and clean utensils for gluten-free rolls. The Dutch Coeliac Society lists shared chopping boards and knives as some of the ways cross-contamination can occur.

Does a gluten-free roll always contain iodised salt?

No, the product name doesn’t tell you whether iodised salt has been used. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be added to bread and other bakery products through bakers’ salt, up to a maximum of 65 mg of iodine per kg of salt; this isn’t a requirement for every roll. Check the ingredients list if this matters to your choice.