Who this choice matters to

Hosting a guest with coeliac disease

You’re looking for a roll clearly labelled gluten-free and want to avoid it coming into contact with crumbs from ordinary bread while it’s being baked, sliced or filled. The Dutch Coeliac Society highlights the risk of using a shared chopping board, among other things.

Planning for guests with multiple allergies

As well as coeliac disease, your guest may have an allergy to wheat, soya, milk, eggs or nuts, for example. So check the allergen information for the specific roll, not just the ‘gluten-free’ label.

Planning a warm bread course

You want to serve the rolls at just the right moment during Christmas dinner. The shape and cooking instructions need to suit the course you have planned and the space available in your oven or air fryer.

What to look for when choosing

Start by checking the gluten-free label and allergen information on the packaging. Then choose a roll shape and cooking method that you can manage separately from ordinary bread.

What to consider What to check before buying Who this matters to
Gluten-free status and allergens Check the current packaging for the ‘gluten-free’ label, and review the ingredients and allergens for your guest. If I’m buying for someone with coeliac disease, I want to know before choosing whether this specific roll is suitable and whether any other allergens are a concern. For around 31% of consumers, checking the product comes first.
Cross-contamination Make sure you have a clean baking tray, chopping board and knife, as well as separate fillings. At a shared Christmas table, you need a way to prepare and serve the food that keeps ordinary bread crumbs away from the gluten-free roll. For around 31% of consumers, this preparation is the top priority.
Roll shape and menu Compare rolls and ciabatta as different shapes; check the label if ingredients or nutritional information are important to you. For the course I’ve planned, it matters whether I serve a white roll or ciabatta. Around 19% of consumers prioritise a suitable shape and nutritional information.
Availability and preparation Check availability at your shop and read the cooking instructions, including any defrosting time. If other dishes need to go in the oven at the same time, I want to know whether I can get the roll and when it needs to be prepared. For around 19% of consumers, this planning matters most.

Common mistakes

  • Assuming a spelt or multigrain roll is gluten-free

    The name of the bread or a supermarket filter doesn’t confirm that a specific product is suitable for someone with coeliac disease. Spelt is a type of wheat.

    Check that the packaging of your chosen roll says ‘gluten-free’, and read the current ingredients and allergen information.

  • Serving the gluten-free roll on a shared board

    According to the Dutch Coeliac Society, crumbs from ordinary bread can get onto gluten-free bread via a chopping board or knife.

    Use clean, separate equipment and keep the roll and its fillings apart from ordinary rolls.

  • Confusing gluten-free with wheat-free or free from other allergens

    PLUS’s product information lists wheat as an allergen for its gluten-free Ouni roll. For the Schär ciabatta, PLUS lists soya and possible traces of other allergens.

    Ask which allergies matter in addition to coeliac disease, then check the label of that exact product.

  • Assuming every gluten-free roll contains iodised salt

    The Netherlands Nutrition Centre says that bakers aren’t required to use baker’s salt. So the information on one roll tells you nothing about the salt in another.

    If you want to know what kind of salt a specific roll contains, check the ingredients on its current packaging.

Brands to consider

The product ranges listed differ in shape, preparation and allergen information. A brand name alone is no substitute for checking the label of the product you choose.

AH Glutenvrij

Albert Heijn lists white gluten-free rolls for baking at home. The seeded version is a separate product.

  • For its white rolls, Albert Heijn lists iodised salt and says they’re made in a dedicated gluten-free bakery.
  • The white version may contain egg, milk, soya, almonds and hazelnuts. Check availability of your preferred version too.

PLUS

PLUS lists white gluten-free rolls for baking at home and also shows a seeded version in its online gluten-free range.

  • For the white rolls, PLUS gives a baking time of around ten minutes.
  • Check the current ingredients, dietary information and cooking instructions on the packaging you choose.

Ouni

The Ouni product listed by PLUS is a separate frozen gluten-free roll.

  • The product information says to bake for around three minutes after defrosting.
  • The roll contains gluten-free wheat starch and lists wheat as an allergen. Check whether it’s available at your shop.

Schär

The gluten-free ciabatta listed by PLUS is an alternative bake-at-home option if a different shape from a roll suits your menu better.

  • PLUS gives a baking time of eight to ten minutes for this ciabatta.
  • It isn’t a roll. The product information lists soya and possible traces of lupin, mustard and sesame.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is a ‘gluten-free’ label enough for a guest with coeliac disease?

The ‘gluten-free’ label is the starting point when choosing a product, but serving it safely also means taking care to prevent cross-contamination. Under the European rules published by EUR-Lex, products carrying this label must contain less than 20 mg of gluten per kg of finished product. Also check the current packaging for other allergens, and use clean, separate equipment at home.

Can a gluten-free roll still contain wheat?

Yes. Gluten-free and free from wheat as an allergen don’t mean the same thing. PLUS lists gluten-free wheat starch in its gluten-free Ouni roll and includes wheat in the allergen information. If wheat allergy is also a concern, check the label of the specific product.

How can I keep a gluten-free roll separate from ordinary Christmas rolls?

Use a clean, separate chopping board, knife and bread basket, and set aside separate fillings. The Dutch Coeliac Society gives ordinary bread crumbs on a shared board and crumbs transferred by a used knife as examples of cross-contamination.

Does every gluten-free roll contain iodised salt?

No, that isn’t guaranteed by the ‘gluten-free’ label. The Netherlands Nutrition Centre says that bakers aren’t required to use baker’s salt. Albert Heijn lists iodised salt in its white gluten-free rolls; check the label of each different roll.

Can I buy gluten-free rolls well in advance of Christmas dinner?

That depends on the storage instructions and the date on the packaging of the product you choose. Check these before buying, and don’t assume you can freeze the rolls if the product information advises against it. Also check in good time whether your shop stocks them.