Who are gluten-free rolls suitable for?

People with coeliac disease

You’ll want to check that the packaging says ‘gluten-free’ and avoid contact with crumbs from ordinary bread during preparation. According to the Netherlands Nutrition Centre, even a stray breadcrumb can matter if you have coeliac disease.

Shoppers looking to choose their type of bread

For breakfast or lunch, you can choose between a white bake-at-home roll, a seeded variety and a frozen Kaiser-style roll. Compare the ingredients and preparation instructions for the specific product you’re planning to buy.

Shoppers checking salt and other allergens

If you’re replacing ordinary bread with gluten-free rolls, you’ll want to know whether your chosen product contains iodised salt. Check the allergen information too: the products reviewed differ in whether they contain or list soya, sesame, egg, milk and nuts.

What should you look for when choosing?

Start by checking the gluten-free label and your personal allergens. Then compare the type of roll, its nutritional information and the time needed to bake or defrost it.

What to considerWhat to checkWho it’s for
Gluten-free label Check that the current packaging says ‘gluten-free’ and avoid contact with crumbs from ordinary bread at home. Under EU Implementing Regulation 828/2014, the label may be used when a food contains no more than 20 mg of gluten per kg, as sold to the final consumer. If I have coeliac disease, I want to be sure I’ve picked the right roll before preparing it. This certainty is the top priority for around 39% of consumers.
Type of roll Compare a white roll with a seeded variety or a frozen Kaiser-style roll. For seeded rolls, check which seeds they contain. For breakfast or lunch, I mainly want a roll that suits my preference for white, seeded or Kaiser-style bread. This choice matters most to around 23% of consumers.
Nutritional information and allergens Read the allergen statement and compare fibre and salt per 100 g. If it matters to your choice, check the label for iodised salt; according to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. If I’m replacing ordinary bread or need to avoid another food allergen, I want to know what this particular roll contains. For around 23% of consumers, the ingredients are the first thing they consider.
Preparation and storage Check the oven or air fryer instructions, how to store the rolls after opening or defrosting, and whether they’re available from your chosen shop. I want to prepare my rolls whenever it suits me, without overlooking defrosting time or storage instructions. This is the main priority for around 15% of consumers.

Common mistakes

  • Assuming ‘gluten-free’ means ‘free from all allergens’

    A gluten-free label says nothing about other allergens that may affect you. According to PLUS product information, for example, the Ouni roll lists gluten-free wheat starch as well as the allergen wheat; other products mentioned contain or list soya or sesame, among other ingredients.

    Read the full ingredients list and allergen statement on the packaging of the product you buy.

  • Assuming every roll contains iodised baker’s salt

    The Netherlands Nutrition Centre says that bakers aren’t required to use baker’s salt. So the type of salt used may make a difference if you’re replacing ordinary bread with gluten-free rolls.

    Check whether the ingredients list mentions iodised salt or baker’s salt.

  • Using the same storage instructions for ambient and frozen products

    According to Albert Heijn, AH Glutenvrij Pistolets wit aren’t suitable for home freezing. For Schär Kaisersemmel, Jumbo product information says the roll must not be refrozen after defrosting and should be used within one day.

    Choose the number of rolls to suit when you’ll eat them, and follow the storage instructions for your chosen product.

  • Assuming a product page reflects local availability

    The range shown online may not match what you can order from your chosen shop. The PLUS product page showed the Ouni roll as unavailable at the selected PLUS store.

    Check your store or postcode selection before planning your shopping.

Brands to consider

AH Glutenvrij

Albert Heijn’s own-brand range includes white and seeded gluten-free bake-at-home rolls.

  • Albert Heijn says its white rolls are pre-baked and contain iodised salt; the seeded variety lists 5.5 g of fibre per 100 g.
  • Check the allergens for each variety: Albert Heijn says the white rolls may contain egg, milk, soya, almond and hazelnut; the seeded variety contains soya.

PLUS

PLUS sells white and seeded gluten-free rolls under its own name; the product page also lists a separate Ouni roll.

  • According to PLUS, its seeded rolls contain sesame and linseed, among other ingredients, and need 10 minutes in the oven at 180 °C.
  • The Ouni roll lists wheat as an allergen. Check availability at your selected PLUS store too.

Schär

Schär Kaisersemmel is a gluten-free frozen Kaiser-style roll, ideal if you want to keep rolls in the freezer.

  • Jumbo’s product information says Kaisersemmel can be topped after defrosting or briefly baked in the oven.
  • The packaging lists soya. Once defrosted, the roll must not be refrozen and, according to Jumbo, should be used within one day.

I am Gluten Free

This specialist bakery offers brown gluten-free seeded rolls which, according to Glutenvrijemarkt.com, are sent fresh.

  • The variety described contains seeds, quinoa, chia and psyllium, among other ingredients.
  • The seller lists dispatch days and possible traces of nuts, sesame, soya, mustard and milk. Check this information before ordering.

Joybuy products

Related products will be available soon.

Frequently asked questions

What should I check first if I have coeliac disease?

First, check that the roll is labelled ‘gluten-free’, then read the current packaging. Under EU Implementing Regulation 828/2014, this label means the food contains no more than 20 mg of gluten per kg, as sold to the final consumer. Avoid contact with ordinary bread when preparing the roll: the Netherlands Nutrition Centre points out that even a stray breadcrumb can matter if you have coeliac disease.

Is a gluten-free roll also free from wheat and other allergens?

No. Check other allergens separately. According to PLUS, the Ouni roll lists gluten-free wheat starch and the allergen wheat; other rolls described list soya or sesame, or say that they may contain egg, milk and nuts.

Does every gluten-free roll contain iodised salt?

No, you can’t assume that every roll does. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. So check the ingredients list for your chosen product to see whether it lists iodised salt or baker’s salt.

How do preparation and storage instructions differ?

Instructions vary by product: Albert Heijn says AH Glutenvrij Pistolets wit need 6–7 minutes in the oven or 5 minutes in the air fryer at 180 °C; PLUS says its seeded rolls need 10 minutes at 180 °C. According to Jumbo’s product information, Schär Kaisersemmel can be defrosted for 1–2 hours or baked for 8–10 minutes at 180 °C. Check the storage instructions too: Kaisersemmel must not be refrozen after defrosting and should be used within one day.

Can I rely on the availability shown on a product page?

No. Check availability at your selected store or in your delivery area before ordering. The PLUS product page showed the Ouni Glutenvrij pistolet as unavailable at the relevant PLUS store.