Who is this choice relevant to?

Households preparing strictly gluten-free food

If someone needs to eat strictly gluten-free because they have coeliac disease, the information on the current packaging takes priority over taste or convenience. The Voedingscentrum (Netherlands Nutrition Centre) identifies ‘gluten-free’ and the Crossed Grain symbol as signs to look for.

Fussy eaters who prefer predictable porridge

If someone dislikes seeds, bits or changing textures, start with a product containing only gluten-free oats. That way, you can choose the thickness and familiar toppings yourself.

Families who want to prepare a set portion

Individually wrapped instant oats can be handy at mealtimes when measuring out a portion is inconvenient. Still, check that the preparation method and finished texture suit the person eating it.

What should you look for when choosing?

For a strictly gluten-free meal, check the packaging first. Then compare the ingredients and preparation method with what the eater likes and what fits into your daily routine.

What to consider What to check when buying Who it matters to
Gluten-free label Look for ‘gluten-free’ or the Crossed Grain symbol on the current packaging, and read the ingredients and allergen information. If the meal needs to be strictly gluten-free, I don’t want to rely on the product name alone. Around 50% of consumers put this check first.
Taste and texture Compare oats without any other ingredients with varieties that contain seeds or quinoa, for example. If bits or seeds are an issue, I want to choose what goes into the porridge myself. Around 30% of consumers prioritise this predictable base.
Portion and preparation Check whether the oats are portion-packed and whether the stated hot or cold preparation method suits you. At busy mealtimes, I want to be able to prepare a set amount without measuring it out. This routine comes first for around 20% of consumers.

Common mistakes

  • Assuming ordinary oats are always suitable

    According to the Dutch Coeliac Association, oats can come into contact with gluten-containing grains during production. This means ordinary porridge oats are not automatically suitable for a strictly gluten-free meal.

    If that applies to you, choose a product whose current packaging says ‘gluten-free’ or displays the Crossed Grain symbol.

  • Choosing a seed mix for someone who dislikes seeds

    The Zonnatura multi-seed variety described by Jumbo contains linseed, chia seeds and puffed quinoa as well as oat flakes. Those ingredients may not suit someone who expects smooth porridge.

    If the eater prefers to try toppings separately, start with gluten-free oats that contain no other ingredients.

  • Relying only on an online product title

    A product title doesn’t always tell you which ingredients and allergen information appear on the packaging you’ll receive.

    Read the current label before buying and using the product, especially if the meal needs to be strictly gluten-free.

Brands to consider

Leev / Simply Free

A base of oats with no other ingredients, for anyone who wants to choose their own toppings.

  • Jumbo describes Simply Free by Leev as 100% gluten-free wholegrain oats; Joybuy gives the same ingredient description for Leev Dutch oats.
  • Check the gluten-free label and current ingredients on the packaging you choose.

Jumbo Lekker Vrij van Gluten

A supermarket own-brand variety made with loose gluten-free oat flakes.

  • Jumbo lists gluten-free oat flakes as an ingredient in these oats.
  • Check the label and availability of the specific product before relying on it.

Elovena

An instant variety in individual portions for anyone who wants to prepare a set amount.

  • Albert Heijn describes Elovena Natural as gluten-free instant oats in individual portions.
  • Check the ingredients and allergen information on the packaging of the flavour you choose.

Zonnatura

A multi-seed variety for eaters who are happy with other textures as well as oats.

  • Jumbo states that this variety contains 95% gluten-free wholegrain oat flakes, as well as linseed, chia seeds and puffed quinoa.
  • The extra ingredients make this mix less suitable if the eater expects smooth porridge.

Quaker

Standard oat products aren’t an obvious choice when a meal needs to be strictly gluten-free.

  • Quaker explains that oats are naturally gluten-free.
  • Quaker states that it cannot guarantee its products are completely gluten-free because of the risk of cross-contamination. Don’t assume standard porridge oats are suitable for a strictly gluten-free meal.

Gluten-free porridge oats on Joybuy

Related products will be available soon.

Frequently asked questions

Are ordinary porridge oats automatically suitable for people with coeliac disease?

No. Ordinary porridge oats aren’t automatically suitable for a strictly gluten-free diet. According to the Dutch Coeliac Association, oats can be contaminated with wheat, rye or barley, so check the current packaging for ‘gluten-free’ or the Crossed Grain symbol.

Which oats give you the most control over the texture?

A product containing only gluten-free oats lets you choose the thickness and toppings yourself. If the eater dislikes seeds or mixed textures, this simple base is a better choice than a multi-seed mix.

Can everyone with coeliac disease tolerate gluten-free oats?

People don’t all tolerate gluten-free oats in the same way. The Dutch Coeliac Association says that the vast majority of people with coeliac disease tolerate pure, uncontaminated oats well. If you experience symptoms after eating oats, speak to your doctor or a specialist dietitian.

Is the online product description enough to choose gluten-free porridge oats?

No. Also check the current packaging of the product you’re buying and using. Read the gluten-free label, ingredients and allergen information, especially when choosing between different flavours.