Who is this choice important for?

If you’re buying for someone with coeliac disease

You’re looking for porridge oats for yourself or a guest, and want to check that the exact product is labelled gluten-free before choosing a flavour or format.

If you’re planning a quick Easter breakfast

You want a gluten-free oat option that you won’t have to measure out yourself on a busy morning. A portion pack could be a good fit, as long as you also check the instructions on the pack.

If you like to put your own breakfast bowl together

You want to choose between plain porridge oats, which you can add your own ingredients to, and a gluten-free base that already contains seeds.

What should you look for when choosing?

First, check that the pack is labelled gluten-free. Then consider how much convenience you want and what ingredients you’re looking for to find the right porridge oats for Easter breakfast.

What to consider What to check when buying Most important for
Gluten-free labelling Look for a gluten-free label on the exact pack you’re buying, and check the current ingredients and allergen information. For oats, the Dutch Coeliac Association recommends looking for the Crossed Grain mark or at least a gluten-free claim or logo. If I’m making breakfast for someone with coeliac disease, I want to know which oats I can serve first. This check is the top priority for around 50% of consumers.
Convenience when preparing Compare loose porridge oats with portion packs, and read the preparation instructions for the product you choose. I don’t want to measure out portions first on a busy Easter morning. For around 30% of consumers, convenience is the deciding factor.
What’s in the breakfast bowl Choose between a simple base for your own additions and a gluten-free mixed-seed blend; if you choose a blend, read the full ingredients list. I want to choose my own toppings, or pick oats that already contain seeds. For around 20% of consumers, this choice of breakfast style matters most.

Which mistakes can you avoid?

  • Assuming regular oats are automatically suitable

    Oats can come into contact with gluten during growing and processing. So, if you’re buying for someone with coeliac disease, the type of grain alone isn’t enough to go on.

    Choose a pack with a clear gluten-free label and look for the Crossed Grain mark, as recommended by the Dutch Coeliac Association.

  • Relying on the online product page instead of the label

    Ingredients and allergen information can change. Albert Heijn also points this out in its product information.

    When you buy the product and before you serve it, check the gluten-free label, ingredients and allergens on the actual pack you’re using.

  • Assuming every guest wants to eat gluten-free oats

    Even gluten-free oats aren’t automatically suitable for everyone with coeliac disease, according to the Dutch Coeliac Association.

    Ask your guest beforehand whether gluten-free oats are suitable for them, rather than basing your choice on the mark alone.

  • Assuming a brand name guarantees a gluten-free product

    Products from the same brand can have different ingredients and warnings. For example, Quaker says that Pots Protein Naturel may contain barley and wheat.

    Always check the full product name and the current label of the specific variety you want to buy.

Brands and product ranges to consider

Jumbo Lekker Vrij van Gluten

Jumbo describes its Lekker Vrij van Gluten Havermout 450 g as gluten-free and says this product carries the Crossed Grain mark.

  • A specific product you can check by name and mark for your Easter breakfast.
  • Check the labelling and allergen information on the pack you buy.

AH Glutenvrij

Albert Heijn lists AH Glutenvrij Volkoren havermout as a gluten-free wholegrain option.

  • Plain porridge oats leave you free to put the rest of the breakfast bowl together yourself.
  • Albert Heijn warns that product information can change, so check the current label.

Leev Simply Free

Jumbo and Albert Heijn describe Leev Simply Free porridge oats as gluten-free in their product information.

  • The specific product name makes it easier to find an option beyond supermarket own brands.
  • For this product too, check the ingredients and allergens on the pack you buy.

Zonnatura

Jumbo describes Zonnatura Havermout Glutenvrij Meerzaden as a blend with quinoa and two types of seeds.

  • A good base if you want the seeds already mixed into your porridge oats.
  • Read the full ingredients and allergen information if other ingredients are also important to your choice.

Elovena

Albert Heijn describes Elovena Natural instant oatmeal as gluten-free and individually portioned.

  • Pre-measured portions can make preparing breakfast for guests easier.
  • Portion packs offer less flexibility when measuring; check the current packaging and preparation instructions.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Are regular porridge oats suitable for someone with coeliac disease?

Not automatically: oats can come into contact with gluten during growing and processing. For oats, the Dutch Coeliac Association recommends choosing a product with the Crossed Grain mark or at least a gluten-free claim or logo on the specific pack.

Can I serve gluten-free oats to every guest with coeliac disease?

Don’t assume so without checking first. According to the Dutch Coeliac Association, a small number of people with coeliac disease may also react to pure oats, so ask your guest beforehand whether gluten-free oats are suitable for them.

What should I consider when preparing a gluten-free Easter breakfast?

Follow the preparation instructions on the pack you bought, and avoid contact with non-gluten-free grains or their residue. Also check the ingredients and allergens in anything you add to the porridge oats.

Is the information on a product page enough?

When buying and serving the product, use the current label on the pack. Albert Heijn says that ingredients, nutritional values and dietary or allergy information on product pages can change.

Are all Quaker or Brinta products gluten-free?

A brand name doesn’t tell you whether every variety is gluten-free. Check the gluten-free labelling and current label for each product; for example, Quaker says that its Pots Protein Naturel product may contain barley and wheat.