Who is this choice relevant to?

People with coeliac disease

When shopping in a hurry, the gluten-free label is essential. Check the latest ingredients and allergen information too, rather than choosing ordinary ontbijtkoek as a substitute.

People taking a single portion with them

If you’re on the go, an individually wrapped ontbijtkoek bar may suit the occasion better than a whole loaf that needs storing once opened.

People looking for several portions

For home or work, check how many portions each whole loaf contains and how to store it after opening.

What should you look for when choosing?

First, check the gluten-free label and allergen information. Then compare the packaging and nutritional information with how you plan to use it.

What to look for What to check when buying Who it matters to
Gluten-free status and allergens Look for an explicit gluten-free label; read the ingredients and any cross-contamination warnings. If I have coeliac disease, I don’t want to rely on a label such as zero. I also need to know which other allergens are listed on the packaging. This is the top priority for around 46% of consumers.
Packaging Compare an individual bar with a whole loaf and check the stated number of portions. When I’m on the go, I want to be able to take a single portion with me; at home, a pack with several portions may be more suitable. Around 36% of consumers give this convenience top priority.
Nutritional information Check the sugars per 100 g and per portion; don’t assume a product contains iodine just because of its category. If I eat ontbijtkoek regularly, I want to be able to compare the nutritional information rather than assume it serves the same purpose as bread made with iodised baker’s salt. This matters most to around 18% of consumers.

Common mistakes

  • Confusing zero with gluten-free

    Zero and no added sugar refer to sugar, not gluten. So ontbijtkoek carrying one of these labels isn’t automatically suitable for people with coeliac disease.

    Look specifically for ‘gluten-free’ on the current packaging. The Netherlands Food and Consumer Product Safety Authority refers to Regulation (EU) No 828/2014 for this label.

  • Checking only the gluten-free label

    According to their product information, the gluten-free variants mentioned from Peijnenburg, Jumbo and AH contain milk and lupin. Some also carry warnings about possible cross-contamination.

    If you have additional allergies, read the full allergen information on the packaging, including any warnings about what the product may contain.

  • Assuming ontbijtkoek can replace bread as a source of iodine

    The Netherlands Nutrition Centre lists bread made with iodised baker’s salt as an important source of iodine in the Netherlands. This doesn’t, in itself, tell you anything about the iodine content of gluten-free ontbijtkoek.

    If you want to know what role a product plays in your diet, check the ingredients and nutritional information rather than assuming it from the name ontbijtkoek.

Brands and shops to consider

Peijnenburg

According to product listings from Albert Heijn and PLUS, the 285 g unsliced gluten-free ontbijtkoek is an option for several portions.

  • Albert Heijn lists 9 portions per loaf.
  • PLUS’s ingredient information lists milk and lupin. Check the current packaging if these allergens are relevant to you.

Jumbo Lekker Vrij

Jumbo lists a 300 g unsliced gluten-free ontbijtkoek with 12 portions.

  • The whole loaf is suitable if you’re looking for a pack to enjoy over several occasions.
  • According to the product information, this variant contains milk and lupin and carries additional warnings about what it may contain. Check these warnings when you buy it.

AH Glutenvrij

According to Albert Heijn, the 65 g AH Gluten-Free Ontbijtkoek Bar is a single portion, making it a different packaging option from a whole loaf.

  • An individually wrapped bar is handy when you want to take a single portion with you.
  • The product information lists milk, lactose and lupin, as well as additional warnings about possible cross-contamination.

PLUS

PLUS lists Peijnenburg Gluten-Free Unsliced, 285 g, in its range. This is a Peijnenburg product, not a separate PLUS own-brand variant.

  • The product listing includes ingredient and allergen information you can check before buying.
  • Compare this information with the packaging of the product you actually buy.

Lidl en ALDI

Their listings for ontbijtkoek zero show why a product name relating to sugar is no substitute for a gluten-free label.

  • The product name helps you identify which feature is being highlighted: zero is not the same as gluten-free.
  • If you have coeliac disease, don’t rely on the name zero alone; check the specific product for a gluten-free label.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is ontbijtkoek zero suitable if I have coeliac disease?

Not on the basis of the word zero alone: it doesn’t confirm that the ontbijtkoek is gluten-free. Look for an explicit gluten-free label on the current packaging and read the ingredients and allergen information.

Is gluten-free ontbijtkoek also free from other allergens?

No, gluten-free doesn’t mean free from all other allergens. The variants mentioned from Peijnenburg, Jumbo and AH list milk and lupin; also check each pack for any warnings about what the product may contain.

Can gluten-free ontbijtkoek replace bread as a source of iodine?

Don’t assume so. The Netherlands Nutrition Centre lists bread made with iodised baker’s salt as an important source of iodine in the Netherlands. The name ontbijtkoek doesn’t tell you whether a particular gluten-free loaf contains iodine as a source.

How should I store a whole gluten-free ontbijtkoek after opening?

Follow the instructions on the packaging. The product information from Peijnenburg and Jumbo recommends storing it in a cool, dry place away from light; Peijnenburg also recommends an airtight container or tin.