Who is this choice relevant to?

People with coeliac disease who are short on time

You’re looking for oats that fit a gluten-free diet and need little preparation. The Dutch Coeliac Society recommends choosing products with the Crossed Grain trademark where possible. If that isn’t available, it advises checking for another gluten-free logo or a gluten-free claim.

Commuters who have breakfast at their destination

You don’t want to carry a large pack or measuring jug with you. Single-portion sachets can be practical if you also have a mug, spoon and the necessary liquid. If you need to avoid gluten, check the current packaging.

Oat eaters who don’t need to avoid gluten

You could also consider regular oats if measuring and preparing them at home fits your routine. It’s important to distinguish between regular oats and a product labelled gluten-free: they are not interchangeable for someone with coeliac disease.

What should you look for when choosing?

For a quick breakfast with oats, first choose a product that meets any gluten-free requirements you may have. Then compare the preparation method and packaging format. The percentages below refer to consumers who rank each of these factors as their top purchasing priority.

What to consider What to check before buying Who it matters to
Choosing gluten-free oats if you have coeliac disease Look for the Crossed Grain trademark or a clear gluten-free claim, and read the current allergen information. If I have coeliac disease, I don’t want to rely on the word ‘oats’ or a familiar brand name. Around 42% of consumers rank a gluten-free label as their top purchasing priority.
Preparation on a busy morning Check the portion size, preparation instructions and required liquid, and see what facilities you’ll have available. If I’m making breakfast at my destination, I want to get started without having to measure out the oats first. For around 33% of consumers, ease of preparation matters most.
Packaging and availability Choose packaging you can take with you or store at home, and check current availability. If I want to make the same breakfast regularly, the packaging needs to fit my routine and I want to be able to buy it again. Availability and packaging format come first for around 25% of consumers.

Common mistakes when buying oats

  • Assuming every oat product is suitable for coeliac disease

    Oats can come into contact with gluten during growing or processing. The Netherlands Nutrition Centre therefore distinguishes between regular oat products and oats bearing the official Crossed Grain trademark.

    When choosing, follow the advice of the Dutch Coeliac Society: look for the Crossed Grain trademark where possible. Otherwise, check for another gluten-free logo or a clear gluten-free claim on the current packaging.

  • Assuming a single-portion sachet means no preparation is needed

    A measured portion still needs to be mixed. According to Albert Heijn, for example, Elovena Natural instant oatmeal requires 200 ml of boiling water or milk.

    Read the preparation instructions and make sure you have a suitable mug or bowl, a spoon and the required liquid.

  • Confusing quick-cooking regular oats with gluten-free oats

    According to Quaker, Quaker Oats Express Naturel may contain barley and wheat. The Brinta Havermout described by Albert Heijn may contain traces of wheat and rye.

    If you have coeliac disease, don’t choose based on preparation time or brand. Check the gluten-free claim and allergen information on the pack you’re buying.

  • Relying on an old product page

    A product description doesn’t confirm that the same pack is still available to order. Jumbo stated that Lekker Vrij van Gluten Havermout was no longer part of its online range.

    Check current availability before relying on a specific product.

Brands to consider

Albert Heijn / AH Glutenvrij

Worth considering if you want to compare gluten-free oats and oat flakes within the same supermarket range.

  • Albert Heijn lists AH Glutenvrij Volkoren havermout and AH Glutenvrij Volkoren havervlokken.
  • Check the packaging when you buy: ingredients and allergen information can change.

Jumbo / Lekker Vrij van Gluten

An example of loose gluten-free oats for anyone who can plan ahead for preparation.

  • The product description for Lekker Vrij van Gluten Havermout 450 g states that it contains gluten-free oats and bears the Crossed Grain trademark.
  • Jumbo stated that this pack was no longer part of its online range, so check current availability.

Elovena

Worth considering if measured portions of gluten-free oats suit your morning routine.

  • Albert Heijn describes Elovena Natural instant oatmeal as gluten-free and sold in five 40 g sachets.
  • The preparation instructions say you need 200 ml of boiling water or milk per sachet, as well as a mug or bowl.

Quaker

An option to consider if you don’t need a gluten-free diet and are looking for single-portion packs.

  • Quaker Oats Express Naturel is sold in individual portions.
  • Quaker states that this variety may contain soya, barley and wheat; a single-portion pack doesn’t mean it’s suitable for coeliac disease.

Brinta

Worth considering if you’re looking for regular, fine oat flakes, but not an automatic gluten-free choice.

  • Albert Heijn describes Brinta Havermout as extra-fine oat flakes.
  • This variety may contain traces of wheat and rye. Check the packaging if gluten is relevant to your choice.

ALDI

A retailer to consider if you want to compare its current range of gluten-free breakfast products.

  • ALDI Netherlands lists gluten-free oats among its breakfast cereals.
  • Check the gluten-free claim, ingredients and allergen information on each individual pack.

Oat products on Joybuy

Related products coming soon.

Frequently asked questions

Are regular oats automatically gluten-free?

No. If you have coeliac disease, don’t assume they are: oats can come into contact with gluten. The Dutch Coeliac Society recommends choosing products bearing the Crossed Grain trademark where possible. It also lists another gluten-free logo or a gluten-free claim on the packaging as alternatives to check.

Can everyone with coeliac disease eat gluten-free oats?

Not everyone tolerates oats in the same way, even if they haven’t been contaminated with gluten. The Dutch Coeliac Society says that a small number of people may still experience symptoms or an immune response. If you’re unsure or develop symptoms, speak to your doctor or a specialist dietitian.

What do I need to prepare Elovena Natural instant oatmeal?

According to the product instructions on Albert Heijn’s website, mix one 40 g sachet with 200 ml of boiling water or milk. You’ll also need a suitable mug or bowl and a spoon. Follow the instructions on the pack you’re using.

Are Quaker Oats Express Naturel and Brinta Havermout suitable for coeliac disease?

Don’t assume these varieties are gluten-free based on their brand name or preparation time. Quaker states that Oats Express Naturel may contain barley and wheat; the Brinta Havermout described by Albert Heijn may contain traces of wheat and rye. Before buying, check the current packaging for a suitable gluten-free claim.

What should I check when ordering gluten-free oats online?

Check the gluten-free claim and allergen information, as well as the current availability of the product you’ve chosen. Product information can change, and a gluten-free oat product described by Jumbo was no longer part of its online range.