What should you look for when buying?
Start with the gluten-free statement if it’s essential for your diet. Then compare the packaging, ingredients and preparation instructions with how you plan to use your supplies.
| What to look for |
What to check when buying |
Who it matters to |
| Gluten-free statement |
Read the explicit gluten-free statement, ingredients and allergen information on the pack. |
If I need to eat strictly gluten-free, I don’t want to rely on the word ‘oats’ alone; around 36% of shoppers prioritise a clear gluten-free statement. |
| Stock and storage |
Compare the pack size and best-before date with how much you use; follow the storage advice, including after opening. |
If you’re stocking up for several breakfasts, you’ll want to avoid leaving an opened pack for too long or storing it in a way that goes against the label. Around 29% of shoppers say planning their supplies is their main concern. |
| Ingredients and uses |
Check whether you’re buying plain flakes, organic oats or a mix with extra ingredients. |
I want to use the same oats for porridge and other recipes, without unexpected ingredients in my store-cupboard staple; around 21% of shoppers prioritise this recipe flexibility. |
| Preparation and portions |
Check the number of sachets, the amount per portion and the preparation instructions. |
On a busy morning, I want to be able to prepare a measured portion. This convenience is a top priority for around 14% of shoppers. |
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Frequently asked questions
Are ordinary oats suitable if I need to eat strictly gluten-free?
Don’t assume they are: choose oats with an explicit gluten-free statement on the pack. Under Regulation (EU) No 828/2014, oats in a food described as gluten-free must be specially produced, prepared or processed to avoid contamination with wheat, rye and barley, among other cereals; the gluten content of those oats must not exceed 20 mg/kg. Also check the ingredients and allergen information on the pack you buy.
Does organic mean gluten-free too?
No. Organic and gluten-free are different labels. Check for a gluten-free statement separately, including on organic oats such as Leev Simply Free.
How much gluten-free porridge should I keep in stock?
Choose an amount based on how often you eat oats and the best-before date on the pack. Albert Heijn’s product information lists 450 g packs for both AH Glutenvrij and Leev Simply Free; Elovena Natural contains five 40 g sachets. Also check that you can store the packs according to their storage advice.
How should I store gluten-free oats after opening?
Follow the storage advice on the pack for your chosen variety. Albert Heijn advises keeping AH Glutenvrij in a dry place and closing the pack securely; Leev Simply Free should be stored in a cool, dry and dark place. Keep the packs clearly identifiable if you also have ordinary oats in the cupboard.
Is the online ingredients list enough to help me choose a pack?
Use the online product information to help you prepare, but check the label on the pack when you buy. Albert Heijn says that ingredients, nutritional and allergen information can change when products are updated.