Who is this choice important for?

Shoppers who need to choose strictly gluten-free

If you have coeliac disease or another reason to eat strictly gluten-free, ordinary oats are not an obvious choice for your store cupboard. Look for an explicit gluten-free statement, and check the ingredients and allergen information on the pack when you buy.

Cooks looking for one base ingredient for different recipes

You can use plain gluten-free oat flakes to make porridge, overnight oats and other dishes. Check the ingredients if you want a neutral base rather than a mix or instant product.

Shoppers who want to prepare a portion quickly

Individual sachets can be handy if you don’t want to weigh out oats every time, for example when making breakfast at work. Just check the preparation instructions and ingredients for the variety you choose.

What should you look for when buying?

Start with the gluten-free statement if it’s essential for your diet. Then compare the packaging, ingredients and preparation instructions with how you plan to use your supplies.

What to look for What to check when buying Who it matters to
Gluten-free statement Read the explicit gluten-free statement, ingredients and allergen information on the pack. If I need to eat strictly gluten-free, I don’t want to rely on the word ‘oats’ alone; around 36% of shoppers prioritise a clear gluten-free statement.
Stock and storage Compare the pack size and best-before date with how much you use; follow the storage advice, including after opening. If you’re stocking up for several breakfasts, you’ll want to avoid leaving an opened pack for too long or storing it in a way that goes against the label. Around 29% of shoppers say planning their supplies is their main concern.
Ingredients and uses Check whether you’re buying plain flakes, organic oats or a mix with extra ingredients. I want to use the same oats for porridge and other recipes, without unexpected ingredients in my store-cupboard staple; around 21% of shoppers prioritise this recipe flexibility.
Preparation and portions Check the number of sachets, the amount per portion and the preparation instructions. On a busy morning, I want to be able to prepare a measured portion. This convenience is a top priority for around 14% of shoppers.

Common mistakes

  • Assuming all oats are gluten-free

    The word ‘oats’ doesn’t mean a product is labelled gluten-free. Albert Heijn’s product information says that ordinary Brinta Oats may contain traces of wheat and rye, while Quaker Oats may contain barley and wheat.

    When buying oats for a strictly gluten-free diet, check the gluten-free statement, ingredients and allergen information for the specific pack.

  • Confusing organic or wholegrain with gluten-free

    These labels describe different characteristics. Organic or wholegrain oats are therefore not automatically labelled gluten-free.

    Check for a gluten-free statement separately, even if you’re choosing an organic or wholegrain variety.

  • Buying more than you can store properly

    Bulk packs need a suitable place to be stored. AH Glutenvrij advises storing its oats in a dry place and closing the pack securely after use; Leev advises storing its oats in a cool, dry and dark place.

    Before stocking up, check the best-before date, how much you expect to use and the storage advice on each pack.

  • Mistaking a range page for a product label

    A general statement about gluten-free breakfast cereals doesn’t tell you which ingredients or gluten-free statement appear on an individual pack of oats. ALDI lists gluten-free oats as a product category; Lidl’s page says that additional gluten-free products were not available there at the time.

    Only choose a specific product once you can check the statement and other information on the current packaging.

Brands and product ranges to consider

AH Glutenvrij

AH Glutenvrij’s wholegrain oats come in a 450 g pack and contain gluten-free wholegrain oat flakes.

  • According to Albert Heijn, this variety is produced in a completely gluten-free environment; the product information says it can be used in hot and cold dishes.
  • Albert Heijn advises storing the oats in a dry place and closing the pack securely after use. Check the current label when buying, as product information can change.

Leev Simply Free

These 450 g organic gluten-free wholegrain oats are an option if you’re looking for a plain store-cupboard staple.

  • Albert Heijn’s product information lists 100% organic gluten-free wholegrain oats as the ingredient.
  • The storage advice is to keep them in a cool, dry and dark place; check that your store cupboard meets these conditions.

Elovena

Elovena Natural is gluten-free instant porridge in five individual 40 g sachets.

  • According to Albert Heijn’s product information, you can prepare a portion with 200 ml of boiling water or milk.
  • As well as gluten-free wholegrain flakes, the ingredients list includes salt, so the sachets don’t have the same ingredients as the plain flakes mentioned above.

Jumbo Lekker Vrij van Gluten

According to Jumbo, the 450 g oats in this product range contain gluten-free oat flakes.

  • The Jumbo product page displays the crossed-grain symbol and advises storing the oats in a cool, dry and dark place.
  • The same product page says this variety is no longer available online. Check the specific product and its label if you come across it.

Zonnatura

Zonnatura’s gluten-free multiseed oats combine oat flakes with other ingredients.

  • Jumbo’s product information lists 95% gluten-free wholegrain oat flakes, plus linseeds, chia seeds and puffed quinoa.
  • Jumbo says this variety is no longer available online. Don’t use the product description as confirmation that a pack is currently available to buy.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Are ordinary oats suitable if I need to eat strictly gluten-free?

Don’t assume they are: choose oats with an explicit gluten-free statement on the pack. Under Regulation (EU) No 828/2014, oats in a food described as gluten-free must be specially produced, prepared or processed to avoid contamination with wheat, rye and barley, among other cereals; the gluten content of those oats must not exceed 20 mg/kg. Also check the ingredients and allergen information on the pack you buy.

Does organic mean gluten-free too?

No. Organic and gluten-free are different labels. Check for a gluten-free statement separately, including on organic oats such as Leev Simply Free.

How much gluten-free porridge should I keep in stock?

Choose an amount based on how often you eat oats and the best-before date on the pack. Albert Heijn’s product information lists 450 g packs for both AH Glutenvrij and Leev Simply Free; Elovena Natural contains five 40 g sachets. Also check that you can store the packs according to their storage advice.

How should I store gluten-free oats after opening?

Follow the storage advice on the pack for your chosen variety. Albert Heijn advises keeping AH Glutenvrij in a dry place and closing the pack securely; Leev Simply Free should be stored in a cool, dry and dark place. Keep the packs clearly identifiable if you also have ordinary oats in the cupboard.

Is the online ingredients list enough to help me choose a pack?

Use the online product information to help you prepare, but check the label on the pack when you buy. Albert Heijn says that ingredients, nutritional and allergen information can change when products are updated.