What should you look for when choosing?
If you have coeliac disease, start by checking for a gluten-free label. Then compare which safe option best suits your lunch routine and what other information on the label matters to you.
| What to look for |
What to check when buying |
Who is it important to? |
| Gluten safety |
Look for an explicit ‘gluten-free’ label on the current packaging; ‘multigrain’ or ‘wheat-free’ alone isn’t enough. |
With coeliac disease, I want to choose bread without having to rely on its name or the visible seeds. For around 36% of consumers, gluten safety comes first. |
| Stocking up and convenience |
Compare the pack size and number of portions, as well as the instructions for freezing and storing the bread once opened. |
If I only have lunch at home on some working days, I want to have bread ready without ending up with too much left over. Around 29% of consumers give stocking-up convenience top priority. |
| Nutritional information and allergens |
Check the fibre and salt per 100 g, and read the ingredients and separate allergen statement. |
I want to compare gluten-free options and check whether they contain ingredients such as soya or sesame. For around 21% of consumers, this label information matters most. |
| Iodised salt |
Check whether the ingredients list mentions iodised salt or baker’s salt. |
If I don’t eat much ordinary bread, I want to know whether the bread I choose contains iodised salt. This is the main additional consideration for around 14% of consumers. |
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Frequently asked questions
Is multigrain bread automatically gluten-free?
No. ‘Multigrain’ doesn’t mean that bread is gluten-free: Lidl lists wheat and barley, among other ingredients, in its regular multigrain bread. If you have coeliac disease, look for a clear gluten-free label on the packaging of the bread you choose.
Which bread is practical if I don’t work from home every day?
A loaf that you can freeze in portions, or a smaller pack, could be a good fit if you only have lunch at home a few days a week. Albert Heijn says its gluten-free dark multiseed bread can be frozen on the day of purchase. Schär Meesterbakker Mehrkorn should be used within a few days of opening or frozen straight away.
Is gluten-free bread also free from soya, sesame or milk?
Not necessarily. According to Jumbo, its Lekker Vrij van Gluten multiseed bread contains soya and may contain milk; PLUS lists sesame in its gluten-free multiseed rolls. So, as well as checking for a gluten-free label, read the separate allergen information.
Does gluten-free bread in the Netherlands always contain iodised salt?
No. The Voedingscentrum says that bread does not have to contain baker’s salt. Check the ingredients list to see whether your chosen bread contains iodised salt or baker’s salt, rather than assuming it does based on the type of bread.