What should you look for when buying?
If you have coeliac disease, start by checking that the bread is labelled gluten-free. Then choose a loaf size that suits how much you use, and read the ingredients, nutrition information and storage instructions on the packaging.
| What to consider |
What to check when buying |
Who it matters to |
| Gluten-free label |
Look for ‘gluten-free’ on the current packaging and read the ingredients and allergen information. |
If I’m buying for someone with coeliac disease, I don’t want to rely on the word multiseed. For around 42% of consumers, an explicit gluten-free label is the top priority. |
| Size and storage |
Compare the net weight, number of servings and freezing instructions for the loaf you’ve chosen. |
In a small household, I don’t want to buy more bread than I can use or store. A suitable size is the main consideration for around 25% of consumers. |
| Ingredients and nutrition information |
Compare fibre and salt per 100 g, and check the seeds and any other allergens. |
As well as checking that it’s gluten-free, I want to know what’s in my bread, especially if other allergens are a concern. Around 17% of consumers focus most on this comparison. |
| Local availability |
Check which gluten-free bread formats are available at your shop or for delivery to your address. |
If I’m looking for a half loaf, I want to know whether I can get that size or whether I’ll need a different format. Availability matters most to around 16% of consumers. |
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Frequently asked questions
Is ordinary multigrain bread suitable for people with coeliac disease?
Not unless it’s explicitly labelled gluten-free. Multigrain bread may contain wheat, rye or barley, so check the label and current packaging of the loaf you’re buying.
Can I freeze a gluten-free multiseed half loaf?
According to their product pages, Albert Heijn’s light and dark gluten-free multiseed half loaves can be frozen at home on the day of purchase. Both weigh 480 g and contain 12 servings; the pages recommend using them within a month of freezing. For other loaves, follow their own storage instructions.
Should I check for other allergens in gluten-free bread?
Yes. A gluten-free label doesn’t rule out other allergens. Albert Heijn says its multiseed half loaves may contain, among other things, egg, milk, soya, oats and nuts. Read the allergen information on the packaging you’re actually buying.
Does all gluten-free bread contain iodised salt?
You can’t tell from the ‘gluten-free’ label. Albert Heijn’s two gluten-free multiseed half loaves list iodised salt in their ingredients; for other loaves, check the ingredients list.